Anastasia-Nikita Bansal’s Post

We helped our startup client properly install their pixel... Now they are making a KILLING. 💰💰💰 The marketing battlefield is rough. All these ad platforms keep changing and privacy restrictions are getting tougher each day. So follow the war plan we used to get 33% cheaper leads! 🪖 Install your pixel/analytics tracker Pixels are your spies to see what your customers are like. 🪖 Define key conversion events Track relevant movements and lock in on which points of the consumer journey indicate higher interest and product engagement. 🪖 Leverage the intel Base your next attack on the data your pixel just used. Create lookalikes and remarketing campaigns with key messages that would resonate with the audience you are targeting. Caution: Now that you have the data, it's up to you to create a message that will resonate with your targets. Communication is key. It's now all about putting the right offer in front of them. Don't miss out! Get better ad performance with CLASSIFIED information and follow me for more!

It's not just advertising, it's a revolution: Klever's AI-powered revolution empowers you to transcend traditional approaches and ignite next-gen campaigns that deliver measurable results, sustainable growth, and a genuine impact on your brand and the world. This isn't just hype, it's proven. In a recent collaboration with a telecommunications giant, Klever's advanced AI optimized their display and video campaigns, delivering: ↗ 10% decrease in CPMs: Every impression stretched further, maximizing reach without breaking the bank. ↙ 8% reduction in CPAs: More clicks converted to customers, skyrocketing ROI and driving success. Here's how Klever fuels your marketing evolution: 🎯 Precision Targeting: AI pinpoints your exact ideal audience, ensuring engagement that resonates and converts. 🛠 Campaign Control: Optimize spend, track performance, and maximize ROI with real-time insights at your fingertips. 🤖 Automated Efficiency: Free up your team and resources with hands-off campaign management, focusing on strategic initiatives. 📈 Scalable Growth: Adapt and evolve with ease, ready for future campaigns and ever-changing needs. 🤝 Proven Expertise: Partner with an industry leader dedicated to your success, every step of the way. Ready to join the Klever revolution and unlock next-gen marketing success? ✨ Request a free discovery call: https://lnkd.in/gPwrkQaA  

** The Wonders of Basic CRO and Dialing In Your Target Audience! ** Wanted to share some recent results from an e-commerce brand the Cyclitics team has been working with. By implementing a few key conversion rate optimization (CRO) tactics, we achieved a 37% conversion rate increase. Here's how we unlocked this magic: 💥 Micro-Conversions & Messaging nudges: $50 in handy apps to automate personalized, step-by-step funnel messaging. Think friendly nudges at signup, cart abandonment, etc. 💥 Laser-Focused Targeting: Remember, "Go narrow before you go broad!" Letting Meta & Google define your audience can be risky. Instead, we gave them clear signals with buyer personas and lookalike audiences before setting A+ and PMax campaigns loose. 💥A/B Testing: We used heatmaps and session recordings to identify pain points on product pages, and then A/B tested creative tweaks. And for ads? We got wild with creative testing to find the sweet spot! By optimizing the entire funnel and speaking directly to the right audience, you can unlock massive conversion rate gains, even with small tweaks. 😎 Drop a comment: Share your favorite CRO hacks or target audience tips! 😎 Connect with Cyclitics: Let's chat about e-commerce marketing!

66% of marketers use meta to generate leads for their business, but the majority suffer from very high cost per lead. If you are one of them, here is how you can fix it 🚀 1. Targeted Forms (Minimize Drop-Off) 📋:   - Keep forms short (5-7 fields) to boost completion rates by 20% 📈.   - Tailor questions based on the funnel stage:    - Top funnel: Capture 2-3 qualifying questions (industry, company size) with a 70% completion rate target.    - Middle funnel: Ask 4-5 questions about specific needs (budget, timeline) aiming for a 50% completion rate.    - Bottom funnel: Capture detailed information with 7-10 questions (contact details, decision-making role) targeting a 30% completion rate.   - Leverage Meta's auto-fill features to increase completion rates by up to 30%. This reduces friction and improves lead quality. 2. AI-Powered Optimization (Advantage+ Campaigns) 🤖:   Free up time and resources! Advantage+ campaigns can save 20-40% on campaign management compared to manual setups.   Focus on what matters: AI takes care of real-time bidding and placement adjustments, leading to a potential 10-15% improvement in CPL. 3. Data-Driven Creatives (Attention & Conversions) 🎨:   - Clarity is key! Headlines under 50 characters see a 20% higher click-through rate.   - Visual appeal matters! High-quality images can increase brand recall by up to 80% 📸.   - Strong CTAs drive action! Use action verbs like "Sign up" or "Get Started" to boost conversions by 30% 📢. 4. Targeted Audience Testing (Focus on Top Performers) 🎯:   - Test at least 3-5 different segments to identify high-performing groups.   - Track key metrics: Monitor engagement rate (aim for 1-3% per segment), conversion rate (2-5% indicates strong performance), and most importantly, cost per lead.   - Focus your budget on the 3 segments with the lowest CPL to maximize return on investment. Follow Pulkit for more.

Simple and cost effective solutions that will lead to expansion of brands portfolios.

AI can boost marketing performance in many ways, such as: - Ad targeting: AI can deliver the right ads to the right people at the right time, and optimize the ad strategy. - Automation: AI can automate tasks like email marketing, social media posting, content creation, and reporting, and save time and resources. - Personalization: AI can create personalized and relevant experiences for customers, such as product recommendations, offers, and content, and tailor the messages to different segments. - Analytics: AI can measure and analyze the campaign results, such as conversions, revenue, and customer satisfaction, and provide insights and suggestions for improvement. AI is a powerful tool that can enhance the human skills and creativity of marketers, and deliver more value and results to their businesses and customers. What are your thoughts on using AI to improve marketing performance? Share your comments below. 👇

Digital marketing is evolving rapidly, and 2024 promises to bring significant changes. Here are ten must-know trends: AI-Powered Marketing: AI continues revolutionising marketing by providing deeper insights, automating tasks, and enhancing personalization. Voice Search Optimization: With the rise of smart speakers, optimizing for voice search is becoming crucial for SEO strategies. Video Content Dominance: Video remains a powerful tool, with short-form content on platforms like TikTok and Instagram Reels driving engagement. Social Commerce: Integrating shopping experiences directly within social media platforms simplifies the purchase process for consumers. Influencer Partnerships: Influencer marketing is growing, with micro-influencers gaining more traction due to their higher engagement rates. Data Privacy: As data regulations tighten, transparent data practices and user consent are becoming essential. Interactive Content: Quizzes, polls, and videos increase user engagement and provide valuable insights. Sustainability Marketing: Consumers are favouring brands that promote sustainability and social responsibility. Omnichannel Marketing: Creating a seamless experience across various channels ensures better customer retention and satisfaction. AR and VR Experiences: Augmented and virtual reality enhance user experiences, making them more immersive and memorable. Staying ahead of these trends will help marketers create effective and innovative strategies in 2024. But how do you plan to do so? Let's discuss this in the comments! #DigitalMarketingTips #LatestTechTrends #LetsGrowTogetherInTech

In marketing there's always a push to make campaigns more efficient. Sell more from lower spend. 💦Unless you are a media owner paid on volume not outcome. There is obviously merit in keeping targeting under review. The market changes. Competition comes and goes. Prices and promotions change. 🏃♀️An agency will come to a client promising a quick win by changing targeting. Comparisons of 🎯old agency had X 🎯new agency had Y are usually not fair tests. Lots of other factors change at the same time. ❌In the rush for a new targeting model, the customer experience can get ignored because it's arguably more difficult to change but it can be more important. If the new targeting doesn't beat the old, the lazy conclusion is that the data must be wrong. 📋You can improve targeting but if your new landing page is nasty desktop optimised form fill outside the app, you'll lose the customer. ✔️Targeted marketing is a team effort with people bringing different skills. Digital marketing managers who understand customer flow are valuable. 🔥If you rush to change the targeting, but do not think about the buying journey, you’ll get burnt. #Cx #digitalmarketing

How to test a new product with a fresh pixel and 0 data on Facebook. That is when the experience of a media buyer comes into play. It’s easy to scale a product that has proven to work. But how do you start from scratch? I get asked this question a lot. Here is the simple 4 step workflow I use to test new products: 1. Pick 2-4 creative formats that are proven to work: a) Test both images and videos. b) Pick the best performers from other products (if you have). c) Research your niche and look for ads that have been duplicated more than 10 times. 2. Pick the best-performing ad copy + 1 headline format and rewrite it a) You can also drop 5 variations of body copy and headlines in one ad. b) Make the copy short and focus on USP’s. c) Add urgency and scarcity. 3. Launch these creatives on 3 interests  a) Test on BIG4, EU or Worldwide targeting. b) Audience size up to 20 million people max. c) Use the define further function for refined targeting, e.g. Dog lovers -> Engaged shoppers. 4. Creative optimisation a) Let each creative spend the 1.5X target CPA. b) Look for cheap landing page views or checkouts. c) Scale by 20% every 24 hours if you find what works. What do I consider a winning product from my initial testing? It would be the product that would be close to breakeven with at least 10 sales. That is just one of the ways to test a new product, but it has proven to work for me. The goal of the initial test is to see how your ads perform vs. Your funnel. Make sure your ads create a reasonable expectation that aligns with your funnel. Otherwise, you will see a massive bounce rate. How do you test your products?  —————————————————————————  Follow me for more free value if you like this post. Hey! My name is Deividas Tokaris Click on my profile, tap that 🔔 I will share more free content to help you scale!

Marketing is a constantly evolving field, and it's important to stay ahead of the curve. As we look towards 2024, we can expect to see some major changes driven by shifting consumer behaviors, new technologies, and changing market dynamics. Here are just a few of the ways that marketing may be different in the coming years: - Digital Dominance: Online platforms, social media, search engines, and e-commerce will continue to be primary channels for reaching and engaging with consumers. - Personalization: Advances in data analytics and AI technology will enable marketers to create highly personalized, relevant content and offers for individuals. - Customer Experience (CX): Positive experiences will become a major competitive advantage, and brands will need to focus on retention, loyalty, and advocacy in addition to acquisition. - Privacy Concerns: Stricter data regulations will require transparency and ethical data collection and usage. - Video Content: Short-form video, live streaming, and interactive video will become increasingly popular formats. - Voice Search and AI Assistants: Marketers will need to optimize their content for voice search and explore opportunities for voice-based marketing. - Sustainability and Social Responsibility: Brands that demonstrate a commitment to environmental and social issues will have an edge. - Influencer Marketing Evolution: Brands will seek authentic partnerships with micro and nano influencers who have highly engaged and niche audiences. - Augmented Reality (AR) and Virtual Reality (VR): These technologies will offer new possibilities for immersive marketing experiences. - Niche Targeting: Marketers will increasingly focus on niche and specialized audiences. - AI-Powered Automation: Automation tools will handle routine marketing tasks, freeing up marketers to focus on strategy and creativity. As always, successful marketers will need to stay agile, data-driven, and customer-centric while embracing the latest innovations in the field. What other changes do you see coming in the world of marketing? #marketing #marketingtrends #marketing2024