✨ Amy Leann Wills’ Post

Listen yall. If you're looking for a little marketing help and someone says: 🚩 "Organic social media is all pay to play" 🚩 "Engagement AND conversion isn't possible" 🚩 "Our team will be starring in all your video content" Just....just, leave that zoom. Run out of the room. Shush them and ask them to stop talking. 😂 Whatever you need to do.... #WhereAreYallMeetingThosePeople #ErMyGah

KPIs are useless. You have to understand your audience and your marketing in order to set appropriate KPIs- otherwise, you're just giving your team trash tasks. For example- how many times have you seen or heard 'follower count doesn't matter, IT'S ALLLLLL ABOUT ENGAGEMENT'. Probably a dozen times....today. However, if you're a staffing or recruitment agency, engagement may not be very high because not everyone wants to be 'seen' looking for work. In that case, click rates are more important. Your KPIs can differ from industry to industry, business to business, and even person to person, so if you're using a blanket approach, you're wasting everyone's time. You know that one sales rep who always loads lots of random AF contacts into the CRM at the end of the week to show activity but somehow never has any actual updates or sales? That's what you set your marketing up for when you have 'everyone else is doing this' KPIs in place.... you get teams that just check boxes. 🤮 You want more posts, so you get more crappy posts. 🤮 You want more engagement, so they start liking company posts from their personal accounts just to show numbers. So, anyway, make sure you're focusing on what matters and what will actually help you achieve your business goals. OR, at the very least, make sure you have a marketing person to help guide you. Carry on.

A couple of days ago, I shared a post with a video..... I used Captions to just add some colorful captions. BUT DID YOU KNOW.... that Captions also has an eye-contact feature? 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲? 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? Well, raise your hand if you have been personally victimized by a task that requires you to make a script for a colleague to follow, and then they look at it through 99.9% of a video... 🙋♀️😂 Doesn't seem like a huge issue, but once you notice it, you can't unsee it....so it's distracting.... Not to mention, your video could have been SO great if only {THAT person} hadn't so obviously read the teleprompter.... (𝘪𝘧 𝘵𝘩𝘢𝘵 𝘥𝘪𝘥𝘯'𝘵 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘰𝘧 𝘈𝘯𝘤𝘩𝘰𝘳𝘮𝘢𝘯 𝘢𝘯𝘥 '𝘸𝘩𝘰 𝘱𝘶𝘵 𝘢 ? 𝘰𝘯 𝘵𝘩𝘦 𝘵𝘦𝘭𝘦𝘱𝘳𝘰𝘮𝘱𝘵𝘦𝘳!' 𝘵𝘩𝘦𝘯 𝘴𝘵𝘰𝘱 𝘩𝘦𝘳𝘦 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘰𝘶𝘵) Anyway, with captions it just takes one click and fixes the whole issue. I'm including pictures to show how it works.... let's all note that I was absolutely in no way looking anywhere near the camera in that video 😅🤦♀️ - so the fact that it even worked at all is impressive. So, if you do any video content it's definitely a cool tool to have.... That's it. That's my only attempt at adding value to your day. #NotSponsoredByCaptions 😂 #appropriateAF #NotMadeForVideo

Fact: All team trainings should include cute dogs. That’s it. That’s the post. Oh yeah, and we offer in-house trainings for your team….. 🤷♀️👌 #appropriateAF #WOOFsocial #MarketingAndPuppies

"Humanizing your brand" means giving your brand a personality that customers can connect with. It's also a bit of a buzzword lately 🤦♀️ Instead of wasting your time on yet another "FrEe WeBiNaR" repeating "humanize your brand," "stand out," and "video content" until you're playing BINGO in your head, let’s just talk about it here.... 💡 How can you add personality to your brand? To start, think about how you describe people and companies you enjoy: "They always share the best {insert type of content here}." "Their responses to comments on {insert platform here} are hilarious!" (Wendy's sarcastic social presence, anyone?) It's RARELY things like: "They share so many videos every day." "Their CEO has great hair." "Their content is generic, but they have a podcast and sound confident." "They post 4-second clips of them laughing, so they must be funny." Seriously, if those things don’t make brands stand out to you, why would just selfies help you stand out? Next, understand that increasing photos/videos does NOT necessarily mean that you're showcasing any personality. 👀 People seeing your face more often does not mean that they are connecting with you.... Don't get me wrong—selfies get more views thanks to the algorithm. But those eyeballs can still scroll right by if you look/sound/yap like everyone else. So, figure out what makes you or your business UNIQUE and lean into that. Show some personality. 👉 And before anyone gets bent out of shape—it's not that I hate your selfies... I just love your personality more. And so do your customers. #Marketing #Branding #appropriateAF #TheHword

Competition is good. Bullying for business is bad. Simple enough, right? So, fun story today: I've been working with a really cool company here on LinkedIn. It's the best mix of science and nature, and I love it. In the last few months, EVERY SINGLE TIME a post would go up, the CEO from a (non-competitor) company would comment something hateful. Now, I know some people are jerks and will do that just to give themselves something to do....but this was just getting worse. So, I looped in the leadership team again so they knew he was escalating and they decided to just reach out to him directly. Because you just never know if there's been a miscommunication or a different issue causing someone to suddenly behave like that. Anyway, today, homeboy responded to them. I kid you not he's basically mad because their content is not the same as his content. 🤦♀️ They aren't competitors; they're using different tech and different processes, but he doesn't understand that. He actually said, "expect it to continue" 🤯 LinkedIn I think this guy has been reported a few times by others in this industry for similar behavior.... so, is there a better option to deal with someone who is a bit delusional? Also, there's a big marketing and business lesson here: If you can't build or market your company without trying to take down others, then you don't have a company worth building or marketing. You can dislike things, hate them even. You can have strong opinions and share them personally. BUT when you feel like you need to cross the line and actually seek out a business and try to cause problems then you just need to reevaluate what you're doing. Being a bully is never a good look. Anyway, let's hear about trolls you've dealt with 🙄↓

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The 1st Law of Thermodynamics states that energy cannot be created or destroyed, only transferred or changed in form. Pretttttty sure when applied to marketing, this means that any content that goes out to the world can be turned into a meme that will haunt you forever. Case in point:

Sorta want to share some cool, mind-blowing marketing tip post with yall.... Sorta can't come up with a creative idea to save my life today.... So, anyway, if you're having a zero-ideas day, just know you aren't alone 😅🤷♀️ By all means, comment with some ideas.... tell me something you wish you knew how to do, something you love, something you hate, ask a question, whatever. 📸 cute picture of the youngest, very professionally edited to be #liappropriate 🤣

Some people out here are marketing like they're stuck in really 💩 relationships. 😅🤷♀️ Sooooo, let’s break down a few red flags, shall we? 🚩 It’s one-sided: You’re doing all the work, and getting nothing in return. If your audience isn’t engaging, it’s time to rethink your strategy. 🚩 You’re confused about where you stand: If you’re constantly guessing if your message is hitting the mark, you need clearer metrics. 🚩 You’re not being appreciated: If your efforts aren’t being valued, it might be time to find a new audience that recognizes your worth. Maybe your product/service/solution just isn't for the crowd you initially thought. 🚩 Mixed signals: Are your campaigns all over the place? Consistency is key in messaging. 🚩 You’re settling for less: Don’t compromise on quality. Aim for high engagement and meaningful connections. 🚩 You think doing more will make you more lovable: Sharing 4 posts a day is not more effective marketing- it's just noise. Again, quality over quantity. 🚩 It’s not improving: If your strategy isn’t evolving, it’s time to shake things up. Growth is essential. It’s okay to break up with bad marketing strategies. That's why we test things.... until we find The One. Focus on what truly resonates with your audience, learn how to communicate, and go market to people who love you back. 😉 👇 Share any 🚩 I missed.... or don't... whatever. #IThinkImHilariousRightNow #appropriateAF