Amit Tibrewal’s Post

Latin America is a region that demonstrates its power through the different perspectives and region's diversity. At the #CocaColaTeam we value it as the key to foster #innovation in our #portfolio. I am proud to share with you the new alcohol ready to drink (ARTD’s) Topo Chico Mexican Drinks line, inspired by the iconic mineral water, with over 125 years of history and the rich Mexican cocktail culture. These beverages have unique flavors to enjoy during special moments with friends and family.    This launch represents the way Latin American inspiration creates drinks that people love that refresh the world. These new beverages celebrate the diverse tastes of the region and the unstoppable Mexican authenticity.

Coca-Cola’s strategy reflects the importance of #diversity in meeting the different lifestyles of Latin Americans. In every bottle, can, or package, you can find a unique story, a flavor that resonates with different experiences and cultures present in our region. We remain committed to celebrating the uniqueness of each individual fostering #inclusion and driving #innovation at all levels of our organization. We will continue to refresh the world.

Latin America's strength is reflected in our first quarter 2024 results. Thanks to the hard work of every person who is part of our system, we achieved a unit case volume growth of 4%, driven by growth in Trademark Coca‑Cola and water, sports, coffee and tea. Growth was led by Mexico and Brazil. These results motivate us to continue striving for excellence alongside every motivated member of our #CocaColaTeam.

What an incredible week of sharing, learning and inspiration in Argentina! I had the privilege of participating in truly impactful events, full of learning and collaboration with our Bottling Partners.    During few days together, we focused our attention on the future. I was able to participate and contribute in exploring opportunities and accelerators that will allow us to continue growing in the market, laying out our vision and strategies to embrace change and unlock new opportunities. This was also an opportunity to inspire each other, exchange ideas, and aspire to ambitious goals together. We also celebrated the hard work and dedication of our bottlers, and we learned about the importance of leadership.    Thank you to everyone who contributed to making an unforgettable experience. I am excited about the future we are building together.

In my experience at @The Coca-Cola Company and in Latin America, I've observed that the transformative force driving markets and communities are clearly reflected in our LATAM initiatives. It excites me to know that the best of modernity, creativity, and originality have merged in ‘Allies for Water’ Open Call for innovation. With +80 final applications and +20 interviews, we're on track to select the most groundbreaking initiatives that promise to leave a lasting impact on our communities. Can't wait to hear more on the winning projects! Good luck everyone!    #AlliesForWater #TeamCocaCola

Earlier this month, during our Market Immersion Week in Latin America, I had the privilege to visit stores and merchandise our products in the market. It was an honor to join Bruno Pietracci and witness firsthand the motivation of our frontline teams and a strong culture of execution that guides our innovation and growth strategy across the region. Throughout the month we managed to explore execution strategies, strengthened ties, and shared the commitment to continue driving key initiatives across Latin America. Thanks to all the great leaders and committed teams who welcomed us with warmth and inspired us with their dedication. #MARK2024 #CocaColaAmericaLatina

If you are a startup seeking solutions that challenge the status quo and transform sectors such as retail, the industrial revolution 5.0, fintech, and sustainability, don't hesitate to participate in the Kamat Code Mexico City version. With the Kamay Code event, we discuss technology and business, and how they can truly empower our communities. As the first multi-corporate venture capital fund in the region, together with Kamay Ventures, we are committed to forging strong partnerships between startups and corporations to drive innovation. If you have a disruptive solution, I invite you to join us on this journey of change and opportunity: https://lnkd.in/e2ajU62N #CocaColaAméricaLatina #KAMAYCode

The most innovative solutions always stem from collaboration. That's one personal reflection I take from Sergio Londono Zurek’s participation in the panel organized by CAF -banco de desarrollo de América Latina y el Caribe-. At this event in Panama, Sergio, representing our Coca-Cola team, was able to share with others why sustainability is crucial for commercial development with partners and communities. Moreover, he also emphasized that forging strategic alliances in events like this one is a powerful tool for generating more ethical and sustainable business models. Let's continue working together to make a difference in our region! #CAFPanamá #EquipoCocaCola #AméricaLatina

Last week, I spent 5 incredible days in Brazil, alongside our LATAM leadership team and Bruno Pietracci. We experienced a visit full of learning and discoveries in Brazil to continue working towards a #OneTeam mindset as part of the Coca-Cola System with #SustentaPET, @Solar Coca-Cola, and @Coca-Cola FEMSA. From Rio, Recife, to São Paulo, I was able to learn more about our business in Brazil and our #CocaColaTeam. We had an amazing Share a Coke with local talent, conducted business reviews, and experienced an incredible activation in Recife; each moment brought us closer to the goal of a responsible value chain and a market tailored to the needs of Latin American consumers. Thank you Luciana Staciarini Batista Diego Granizo Wagner Massanori Shimizu Ted Ketterer and see you again soon!