Amanda Richman’s Post

The Marvelous team has interacted with over 46K prospects in the last 90 days alone, with an average engagement rate of 80% across our partners. Here’s how we do it: 💡 Engagement radar: We are the only data resource with real-time insights on brands and prospects that are responding and in market NOW. Over 100K industry contacts within F500 parent companies and their agencies. 💡 Competitive coverage: Our team tracks live brand activations, partnerships, and ad campaigns to strategically align our clients with advertisers that are poised to spend. With the use of Marvelous’ comprehensive brand bible, we can provide a true bottom-up audit of brands by vertical.

Empower your brand with the transformative force of Retail Media! 🛍️✨ Discover the game-changing benefits that resonate with both brands and agencies, redefining the landscape of digital success. Here are some of our favorites!⬇ ★ Directly connect with shoppers at the digital checkout for measurable campaigns impacting online and offline sales, SKU by SKU. ★ Maintain product visibility on the digital shelf and safeguard brand equity. ★ Utilize retailer first-party data for campaigns, free from third-party cookie reliance. ★ Create campaigns in secure brand-friendly spaces. ★ Agencies, streamline your media buying with platforms like Criteo, offering a centralized hub for ad purchase and campaign management across various retailers.

BEFORE YOU JUMP IN THE RETAIL MEDIA NETWORK POOL No matter your thoughts on Retail Media hype or otherwise, it's hard to argue with the revenue growth so far and projections reaching $166 billion in 2025 (that's 22% of all global digital advertising dollars). Which likely explains why more than 200 RMNs exist today. However, before you [C-store Retailer] commit like 7-Eleven, Casey's, and Wawa, Inc. please consider these six strategic fundamentals of Retail Media Network Success: 1. Access to quality first-party audience data 2. Strong brand positioning 3. Commitment to PR 4. Prioritized tech investment 5. Joint annual planning opportunities 6. Advanced measurement capabilities "Retailers who are unable or unwilling to deliver on these six must-haves should think long and hard before starting the journey." - Michele Roney with The Mars Agency FYI - Axonet handles each of the above fundamentals after number 1 (retailers grant us access to audience transaction / loyalty data). Ask about our crawl / walk / run methodology for keeping CapEx down and CX up. Article link in first comment. #retailmedia #conveniencestores #commitment #partnerships

Brand marketers are adopting business activities that did not exist a few years ago, including... ● Moving ad dollars into retail media networks from their traditional media budgets ● Shifting some of their marketing funds formerly earmarked for trade promotions ● Wrestling with the complexity of buying and evaluating retail media investments across multiple RMNs. How are the rapidly evolving retail media networks affecting this change? Find out in our latest article, "Brands Step up Retail Media and Personalization in the Face of Evolving Challenges.” 👉 https://lnkd.in/gvke4-hy #retailmedia #personalization #CPGMarketing #Dataanalytics

Brand marketers are adopting business activities that did not exist a few years ago, including... ● Moving ad dollars into retail media networks from their traditional media budgets ● Shifting some of their marketing funds formerly earmarked for trade promotions ● Wrestling with the complexity of buying and evaluating retail media investments across multiple RMNs. How are the rapidly evolving retail media networks affecting this change? Find out in our latest article, "Brands Step up Retail Media and Personalization in the Face of Evolving Challenges." 👉 https://lnkd.in/gvke4-hy #retailmedia #personalization #CPGMarketing #Dataanalytics

Brand marketers are adopting business activities that did not exist a few years ago, including... ● Moving ad dollars into retail media networks from their traditional media budgets ● Shifting some of their marketing funds formerly earmarked for trade promotions ● Wrestling with the complexity of buying and evaluating retail media investments across multiple RMNs. How are the rapidly evolving retail media networks affecting this change? Find out in our latest article, "Brands Step up Retail Media and Personalization in the Face of Evolving Challenges." 👉 https://lnkd.in/gvke4-hy #retailmedia #personalization #CPGMarketing #Dataanalytics

Retail Media is experiencing unprecedented growth, surpassing initial projections by an impressive $4 billion, as revealed in a recent report by Insider Intelligence. This unexpected surge underscores the significance of early investment in Retail Media for businesses. The importance lies in the strategic advantage gained by those who proactively invest in Retail Media today. By doing so, these businesses establish a robust foundation, positioning themselves far ahead in the execution of this strategy compared to competitors who may follow suit later. Embracing Retail Media now is not just a trend; it's a proactive move that places companies at the forefront of a rapidly evolving landscape, ensuring a competitive edge in the marketplace. Want to learn more? Contact us for details. Source: https://lnkd.in/gDwabmiC #retailmedia #adspend #aooh #advertising #generativeai

Brand marketers are adopting business activities that did not exist a few years ago, including... ● Moving ad dollars into retail media networks from their traditional media budgets ● Shifting some of their marketing funds formerly earmarked for trade promotions ● Wrestling with the complexity of buying and evaluating retail media investments across multiple RMNs. How are the rapidly evolving retail media networks affecting this change? Find out in NielsenIQ’s latest article, "Brands Step up Retail Media and Personalization in the Face of Evolving Challenges.” 👉 https://lnkd.in/gvke4-hy #retailmedia #personalization #CPGMarketing #Dataanalytics

As marketers, we understand the value of building relationships. It’s critical to our success. We categorize our campaigns around relationships, spending an enormous amount of time (and money) determining how we reach specific audience segments; what kinds of campaigns will create a stronger relationship with our target audience, and what content format will resonate most with a certain “persona.” Today, relationships are enhanced by data. Innovative brands use first party data to better understand their customers and build stronger brand loyalty. But companies have a finite amount of first party data to work with. So they’re turning to data collaboration. With data collaboration, companies forge partnerships with complimentary brands to augment their own 1st party data, unlocking a new world of opportunities to create stronger brand value and business growth. One of the hottest data collaboration strategies for companies is media networks. Experts project ad revenue through media networks will surpass TV revenue in the next five years and is likely to become a trillion dollar business. Media networks are great for brands with a lot of first-party data because they open new revenue streams by offering highly personalized ads and closed-loop measurement to advertising partners that have limited first party data. Media networks essentially fuel a company’s growth flywheel by delivering better customer experiences. With the right brand relationships, media networks enable brands to go beyond customer expectations in order to growing brand and business value. You can find more details about leveraging relationships in order to build a successful retail media network, in this 5-step guide from @LiveRamp. #data #datacollaboration #medianetworks #customerexperience #customerinsights

I am pleased to share that my latest article, "The Growing Complexity of Today’s Media Buying," is now live on the Association of National Advertisers (ANA) website. In this piece, I delve into the evolving challenges and opportunities within the digital advertising landscape.   My goal was to highlight the following issues: #EvolutionofMediaBuying: From simple print negotiations to navigating platforms like DV360, Meta, Amazon, and Walmart’s retail media networks. #BrandSafetyandBudgetWastage: The importance of protecting brand reputation and avoiding costly inefficiencies. #StrategicExpertiseRequired: The need for a strategic approach and deep understanding of digital platforms. #OpportunitiesAmidstComplexity: How mastering digital nuances can open new doors for brands. For a deeper dive into these insights, check out the full article!   #DigitalMarketing #MediaBuying #BrandSafety #AdTech #MarketingStrategy   https://lnkd.in/dNBgeM9s