Acosta Group’s Post

I'm sure many of my network are currently buried in AVN right now.. It's fascinating to sit through various AVN and listen to the asks from Amazon and the brands perspective, especially when it comes to retail and media. From the brand's perspective, the Amazon P&L seamlessly blends retail and media into a single entity. However, on Amazon's end, the business is split into two distinct divisions, treating retail and media as separate entities. The clash emerges when Amazon advertising relentlessly push for more budgets, often overlooking the fact that retail teams on Amazon's side are pressing for increased cash flow or margin to secure net PPM. In the current retail landscape, investments in Amazon ads can undoubtedly drive incremental sales. Yet, brands find themselves in a bind as these budgets are essential to securing their standing on the platform, ensuring retail viability and profitability. This presents an educational opportunity, one that demands balance. Bridging the communication gap between these two divisions is imperative. Without a unified strategy, investments in Amazon ads may become a cause for concern, especially when VMs have the potential to disrupt your catalog effortlessly. As a brand, do you have two separate P&L's for Amazon - or one unified pot? #amazonagency #amazonadvertising

Excited for sellers, agencies and partners coming to Seattle next week (and obvious connect with other local ones...) 👋 Ping me if you want to ... 🏃♂️ Have a running buddy for the 6.30am run 📝 Discover the power of listing optimization for ad performance & profits 🤖 Learn about automation for brand operations #amazonaccelerate #amazonaccelerate2023 #amazon #amazonseller #fbasellers #amazonfba #amazonadvertising #amazonads

🚀 Exciting News from Amazon! 🎉 In 2023, a Massive Update has just dropped, and it's a true game-changer for sellers and marketers. Now, you have an incredible opportunity to take control of the "rest of search" placement, giving your campaigns a powerful edge. If your campaigns are already excelling in this space, this update is tailor-made for you. 💼 Get ready to unleash your marketing prowess and elevate your campaigns to soaring heights. 📈 Amazon's latest update is designed to hand you the keys to success, allowing your campaigns to reach new heights. Share your thoughts on this exciting Amazon update! 💪 #amazonadvertising #amazonads #amazonppc #amazonfbaseller #amazonbrand #amazonbusiness

It's not often you get to sit down with Amazon's key executives. It was a surprising treat we got to experience at Cannes Lions. It felt as if Amazon flew in the whole C-suite of Amazon advertising, creating unique access for brands and partners. Nadine Schöpper and I had the chance to chat with Amazon veterans who've been with the company for over two decades - the very people shaping the future of e-commerce advertising. Our conversations went beyond casual chat; they were exchanges that could potentially influence Amazon's future strategies. We gained valuable insights into Amazon's strategic thinking and the direction of their advertising products. We’re sworn to secrecy on upcoming features 🤐 but they are working on some exciting things. This understanding is helpful for us at BidX as we navigate the evolving landscape of e-commerce advertising. The experience wasn't just about technology. We observed firsthand the leadership skills of these executives, reinforcing that Amazon's success is built on more than algorithms and data - it's built on people. We're eager to see how Amazon's more open approach will shape the future of advertising technology and marketplace dynamics. It's a shift that could redefine how tech giants engage with the industry. And we're excited to be part of it. ✨ BidX - Scale Marketplace Ads #AdTech #AmazonPPC #AmazonDSP #CannesLions #Ecommerce #BidX

🚀 Exciting News from Amazon! 🎉 In 2023, a Massive Update has just dropped, and it's a true game-changer for sellers and marketers. Now, you have an incredible opportunity to take control of the "rest of search" placement, giving your campaigns a powerful edge. If your campaigns are already excelling in this space, this update is tailor-made for you. 💼 Get ready to unleash your marketing prowess and elevate your campaigns to soaring heights. 📈 Amazon's latest update is designed to hand you the keys to success, allowing your campaigns to reach new heights. Share your thoughts on this exciting Amazon update! 💪 #amazonadvertising #amazonads #amazonppc #amazonfbaseller #amazonbrand #amazonbusiness

Exciting news for all Amazon sellers! 🚀 Amazon has updated the Brand impression share dashboard with Lost metrics. and it's a game-changer. 📈 With this update, you'll be able to identify how often customers interact with other advertisers' ads on your brand terms and you can optimize your strategy for maximum visibility and growth. 🌟 #amazon #amazonfba #amazonppc #eccommerce

💼 Looking to take your brand to new heights? 🚀 An Amazon agency is the secret weapon you need! 💪🏼 They're the experts in navigating the Amazon jungle, boosting sales and maximizing your brand's online presence. 🌴📈 From product listings to advertising strategies, they've got you covered. 🎯 So say goodbye to stress and hello to success! 💼✨ #AmazonAgency #BoostYourBrand #OnlineSuccess #SalesSavvy #AmazonJungle #MarketingMagic #amazonseller #amazonfba #sidehustle #accounthealth #amazonsellers #amazonbusiness #amazonflaus #amazonsellersclub #amazonfbalife #onlinearbitragetips #onlinearbitrageamazon #onlinebusiness #onlinearbitrage #sidehustles #sellonamazon #sidehustler #startabusiness

Navigating Amazon is akin to being on a competitive battlefield, and emerging victorious requires staying ahead of your rivals. To enhance your chances of success, it's crucial to cease engaging in the following 5 activities immediately: 👉 Abandon the notion that your product reigns supreme. (Spoiler alert: It probably doesn't) 👉 Cease overlooking your primary hero image. (It's the initial impression users get) 👉 Put an end to neglecting the significance of Click-Through Rate (CTR). (It reigns supreme among metrics) 👉 Ditch the overreliance on paid advertising. (The future lies in organic growth) 👉 Terminate any tendency to be lackadaisical with your merchandising efforts. (It's an ongoing endeavor) Initiate the incorporation of these adjustments today if financial success is something you cherish. Out of the aforementioned 5 points, which one do you believe demands immediate attention? Share your thoughts in the comments below. #amazonfba #amazonsellers #amazongrowth

🚀 Exciting Journey in the Private Label Space! 🚀 Hey Amazon Sellers! 👋 Navigating the private label space on Amazon can feel like a thrilling race, especially with competition heating up. 🏁 Here's how I tackle it: 1. *Innovate Your Product:* Constantly evolve and improve your offerings. Unique features can set you apart and keep customers coming back. 2. *Optimize Your Listings:* Nail those keywords! Optimize your product listings to enhance visibility and attract the right audience. 3. *Build a Stellar Brand:* Establish a brand that resonates with customers. Quality, trust, and consistency go a long way. 4. *Pricing Strategy:* Stay competitive without compromising profitability. Smart pricing can be a game-changer. 5. *Customer Feedback:* Embrace feedback – positive or constructive. It's a roadmap for improvement. 6. *Marketing Magic:* Leverage Amazon ads and other marketing strategies. Visibility is key! Remember, the journey is as important as the destination. Share your tips below and let's conquer the Amazon world together! 🚀💡 #AmazonSellers #PrivateLabelSuccess #CompetitionCrusher

Amazon is a battleground, and to win the war, you need to keep up with your competition. Here are 5 things you need to stop doing right now to start winning. 1. Stop thinking your product is the best. (It's not, trust me) 2. Stop neglecting your main hero image. (It's the first thing people see) 3. Stop ignoring the importance of CTR. (It's the most important metric) 4. Stop relying on paid advertising. (Organic growth is the future) 5. Stop being lazy with your merchandising. (It's a never-ending process) Start implementing these changes today if you like money. Which one of the 5 above do you think is MOST important to fix ASAP? Tell me in the comments. #amazonfba #amazon #amazonppc #amazonadvertising #amazonbusiness #amazonseo #amazonagency