Adelaide Fringe 2024 was a massive season and it took herculean efforts from everyone to get through! Incredible numbers attended, just over 1 million ticket sold and 4.6 million attendances .. (if anyone has questions about the difference between those numbers please ask! It's quite simple, there's lots of ways to attend that doesn't involve a ticketed show) it was fantastic to see so many tourists come to Adelaide for Fringe 2024 - they bought huge numbers of tickets and spent big in local hotels and restaurants. in many ways a big triumph, but of course there is more to the story and one of the scariest elements is the fact that festival presentation costs have gone up by about 30% in the last year or so .. the ticket sales were up by around 4% (1,040,305) and the average ticket price remained the same around $33. So it doesn't take much to look at the sums and realise it is very tough to make it all balance. Lots of festivals have cancelled and closed down in recent months because of these rising costs in the supply chains. We are going to work harder than ever to try raise enough money to shore up the Fringe in future - Adelaide Fringe is a precious jewel of the nation and we need all the help we can get to survive this storm.
CGO @ DAIVID | #CreativeEffectiveness at SCALE, #Emotions & #Attention
2wHope it went well Aarti Bhaskaran!! Loved the Snap presence. I saw you in the WPP beach but you were deep into something. Hope to catch you soon!