Food for thought - AI WILL impact your brand reputation. "To protect and strengthen brand reputation in an AI world, corporate and brand communications leaders need to start monitoring and influencing AI-powered answer engines and the large language models that underpin them." My colleague Brian Snyder authored this piece discussing AI reputation management and what brands should consider in the new AI era. Give it a read - you won't be disappointed. If you have questions or would like to discuss further, DM me! #AI #technology #brand #reputation
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“While AI optimizes processes and streamlines operations, it lacks the intrinsic capability to comprehend nuanced human sentiments—the subtle cues, the unspoken emotions, the contextual understanding—that are crucial in compelling communication strategies.” - Maya Barkay via Forbes https://zurl.co/z8ht #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing
Council Post: AI And EI: Balancing Empathy And Artificial Intelligence In Marketing
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Building New Intersections Between Brands, Audiences & Tech | Chief Digital Officer | Award Winning Brand, Marketing and PR Innovator | Board Member
Let's be honest: no one should consider generative AI platforms to be reliable search tools. At least, not unless one is willing to fact check and plagiarism check every result. Brian Snyder's piece in PRWeek takes a look at the search pitfalls the genAI era has brought us. It's been a focus area for me and I am glad the topic is getting traction. Honestly, I think it might be the most important genAI subject for brands to understand today. There is not a tool available with sufficient up to date training - and reliability in parsing fact from fiction - to replace traditional Google or Bing search at this point. This will change, but we aren't there yet. Even the platforms say so in their disclaimers. But disclaimers don't stop people from trying to use genAI platforms as omniscient answer engines. Thus, the chance of misinformation about brands, products and people being passed along as fact remain high. Before anyone casts aspersions on me for sounding like a luddite, let me be clear: generative AI is going to play an important role in search and recommendation functions. But we must remember that like all systems which rely upon external data, generative AI is a garbage-in, garbage-out proposition. Even the best models struggle with consistently sorting out reality. Again, this will evolve, but we have to be honest about the present day situation. So what to do? One, make sure your employees are using genAI responsibly. There are an incredible number of functions it is useful for and these should be part of your regular workflow both professionally and personally. Two, start acting on what you need to do in order to make your brands and products stand the best chance of being clearly understood by AI models. Here's the loudest wake-up call: even if a brand hasn't already changed how it goes to market with AI, AI is changing how it is perceived. There's no escaping it. This is why I have been counseling brands ready to dive in for over a year now. It's the new frontier of influence, and it requires brands to act on their own behalf. #generativeAI #search #seo #influenceimpact #AIsearch #brandmarketing #PR #brandPR
What are ChatGPT, Copilot and Gemini saying about your brand?
prweek.com
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As #AI is more widely integrated into business operations and marketing every day, the value of digital #thoughtleadership, public perception management, and strategic #communications and crisis planning is even greater. Karla Jo Helms unpacks this evolution in her latest PRNEWS article. https://lnkd.in/eMDr5CTw
AI Alchemy: Crafting Brand Legacies in the Digital Era
prnewsonline.com
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How To Effectively Embrace AI In Public Relations And Marketing By collectively nurturing a workforce well versed in AI applications, we can pave the way for a thriving AI-driven world.
Council Post: How To Effectively Embrace AI In Public Relations And Marketing
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AI's transformative impact knows no bounds, and the realms of marketing and communications are no exception. In this era of technological evolution, harnessing the potential of AI is not just a choice but a strategic imperative. Lars Voedisch, Founder and MD of PRecious Communications and Quynh Tram NGUYEN, Country General Director of Microsoft Vietnam, highlight AI's influence in #marketing and #communications and why embracing AI requires open minds and a curious spirit. ⚖️ Read this article to delve into how AI is reshaping the #Marketing and #Communications industry https://lnkd.in/gymDXKs2 🎨 Personalized Content Creation 🔍 Data Analysis 🎯 Precision Targeting 📊 Campaign Effectiveness Measurement 🤖 Customer Experience Enhancement Meet the experts, Thanh Hien Pham and Khanh Vu, for a journey towards #marketing and #PR success in #Vietnam. Let's navigate these uncharted waters with wisdom. What's your take on AI's role in shaping the future of marketing and communications? Share your insights in the comments below! 💭 #AI #Innovation #Technology #Ethics #FutureOfWork #WeBePRecious #LeadershipTalks
Innovate or Stagnate: Harnessing Marketing and Communication's Value in the Age of AI
https://www.preciouscomms.com
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AI is shaking up brand management in a big way! It's almost like having a super-smart sidekick who's always analyzing what makes your customers tick. From spotting trends to giving instant support through chatbots, AI is all about helping brands stay ahead, keep it real, and make those connections that really count. So yeah, it's not just about data—it's about making brand management more human, more personal, and more awesome. #brandmanagement #marketing #ai https://lnkd.in/gUuRPcpf
Council Post: Leveraging AI In Brand And Communications: Key Considerations
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With the emergence of new technologies and artificial intelligence (AI), communications pros have to think about what’s next in shaping the future of our industry. In a blog post for Page Society, Bob Pearson shares a look at what the future of communications may look like from personalized search engines to audience-based media planning. Read the piece here: https://bit.ly/3WuwhTF #TheBlissGrp #AI
Imagining the Future of Communications – The Top 10 Ways AI Will Change Comms
https://page.org
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Some interesting considerations here in a Page Society blog post for how #AI could change #communications: - the #marketing funnel will collapse - personalized search engines will emerge - AI will be the #influencer, not people - #PESO (cred: Gini Dietrich) will be driven by audience learning and planning - it will require new approval #systems to keep up with #content creation (that one really made me stop and think for a sec) - and more, read article ⬇️
With the emergence of new technologies and artificial intelligence (AI), communications pros have to think about what’s next in shaping the future of our industry. In a blog post for Page Society, Bob Pearson shares a look at what the future of communications may look like from personalized search engines to audience-based media planning. Read the piece here: https://bit.ly/3WuwhTF #TheBlissGrp #AI
Imagining the Future of Communications – The Top 10 Ways AI Will Change Comms
https://page.org
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AI in Communications and Marketing: The Human’s Guide to our New Robot Colleagues We spend a lot of time thinking about AI and how it can impact the world of communications and marketing. Obviously, since that is our business. We also understand that questions are being asked by many in the communications & marketing industry and we have had the benefit of talking to many leaders and practitioners in the field. So here are all the questions we could think of, plus everything you’ve asked, with our most honest answers.. (don't find the question you are looking for? ask us and we'll try to answer) #ai #communications #marketing https://lnkd.in/ecD32urx
AI in Communications and Marketing: The Human’s Guide to our New Robot Colleagues
https://inferencecloud.ai
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💡 New article from Forbes Communications Council – Unlock AI’s Potential: 18 Creative Strategies for Comms Teams AI is everywhere and it’s essential for comms leaders to leverage it. Interact CSO Scott Hitchins recently discussed the topic with Forbes, sharing his take on how harnessing AI features can help make intranet content more discoverable and ensure you’re getting the right info in front of the right people. Read the full article here: https://lnkd.in/ebgU5PEX #internalcommunications #AI #employeeengagement #intranetcontent
Council Post: Unlock AI’s Potential: 18 Creative Strategies For Comms Teams
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