About
Articles by Brian
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A social measurement framework for brands during the COVID-19 pandemic
A social measurement framework for brands during the COVID-19 pandemic
By Brian Snyder
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Brands, Coronavirus COVID-19 and Social Media
Brands, Coronavirus COVID-19 and Social Media
By Brian Snyder
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My SXSW 2019 panels on Customer Experience and Crisis Communications
My SXSW 2019 panels on Customer Experience and Crisis Communications
By Brian Snyder
Contributions
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You need to create internal communication content. What tools will help you do it best?
In a world where most professionals are in a hybrid work environment, face time with leadership is critical to engagement and alignment. Look to maximize in-the-office days with F2F collaborative meetings with senior leaders that go beyond presentations, and utilize internal leadership videos to bring some much-needed humanity to remote communications.
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How does word-of-mouth influence consumer decision making?
Social media marketing has overtaken WOM in the past decade, but word-of-mouth marketing is about to make a big comeback as consumers seek refuge from the "dark forest" of the open web where bots, influencers, advertisers and misinformation run rampant into the "cozy web" of closed/trusted digital communities and private messaging. This trend will accelerate as AI-generated content further erodes trust in the open web. Turning customers into advocates through WOM is the only way for brands to participate in the cozy web and should be a top priority for marketers and communicators.
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What are some creative ways to show appreciation to your online customers or clients?
Active social listening Are your customers posting about their experience with your products and services? Let them know you appreciate them! This is especially true for hospitality businesses, where you can combine social listening with surprise and delight to create memorable guest experiences. But all brands should look at how they use social media community management, so often an afterthought, to build more personal, empathetic relationships with customers.
Activity
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🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
Liked by Brian Snyder
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A rare glimmer of good news for the industry. But we're not out of the woods yet. It will take a shift - specifically in how we think about…
A rare glimmer of good news for the industry. But we're not out of the woods yet. It will take a shift - specifically in how we think about…
Liked by Brian Snyder
Experience & Education
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Axicom
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Honors & Awards
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Global PR Breakthrough (High Commendation)
PRWeek
Program: Pope Francis' visit to the United States
Client: U.S. Conference of Catholic Bishops
Scope: Digital Strategy, Branding, Social Listening, Content Development, Influencer Engagement, Massively Scaled Social Engagement, Analytics and Intelligence -
PRWeek Global Event Activation (Winner)
PRWeek
Program: Pope Francis' visit to the United States
Client: U.S. Conference of Catholic Bishops
Scope: Digital Strategy, Branding, Social Listening, Content Development, Influencer Engagement, Massively Scaled Social Engagement, Analytics and Intelligence -
In2 Insight & Innovation Sabre Award for Real-Time Engagement (Winner)
The Holmes Report
Program: Pope Francis' visit to the United States
Client: U.S. Conference of Catholic Bishops
Scope: Digital Strategy, Branding, Social Listening, Content Development, Influencer Engagement, Massively Scaled Social Engagement, Analytics and Intelligence -
PRISM Social Media Award (Winner)
PRSA
Program: Reggie Fils-Aime Fan TweetUps & Twitter Takeovers
Client: Nintendo
Scope: Digital Strategy, Executive Positioning, Content Development, Influencer Activation, Scaled Social Engagement, Analytics and Intelligence -
Gold Sabre Award for Change Management (Finalist)
The Holmes Report
Program: Whirlpool Acquisition of Maytag
Agency: Edelman
Scope: Public Relations, Investor Relations, Stakeholder Engagement, Employee Engagement, Retiree Communications, Web Communications
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This is the future. The biggest impact of AI on marketing and communications will be in how it changes buyer behavior. Are you ready to manage your…
This is the future. The biggest impact of AI on marketing and communications will be in how it changes buyer behavior. Are you ready to manage your…
Shared by Brian Snyder
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Hello Happy Insurance Fans!!!! Said no one, ever!!!! #insurance #claimshappen #newdigs
Hello Happy Insurance Fans!!!! Said no one, ever!!!! #insurance #claimshappen #newdigs
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