Senior Manager Ecommerce

ABOUT US

Headquartered in New York City with more than 60 employees around the world, Halo Dream, Inc. is a privately-held, global baby care company comprised of three industry-leading brands, HALO®, aden + anais™ and BreathableBaby each with a strong history of innovation and growth.

TITLE: Senior eCommerce Manager

REPORTS TO: SVP of eCommerce & Brand Marketing

PRIMARY LOCATION: New York, NY (Primarily virtual, but NY Metro area preferred)

JOB DESCRIPTION:

The Senior eCommerce Manager oversees all aspects of the eCommerce sites for two prominent, premium brands aden + anais and HALO (adenandanais.com and halosleep.com). The ideal candidate has led all aspects of a DTC business and has previously reported to a VP level. Equal parts revenue driver and site operator, the primary responsibilities for this role encompass:

• Driving the direct-to-consumer (DTC) revenue by leading the development of growth strategies and reactive initiatives
• Developing and executing promotional campaigns that fulfill both topline revenue and margin requirements
• Analyzing and identifying ways to improve website performance, conversion rates, and customer experience
• Spearheading and executing the website development roadmap, including a re-platform from Magento to Shopify
• Mentoring and developing the Site Merchandiser

KEY ACCOUNTABILITIES:

• Formulate and implement a holistic growth strategy to elevate the overall customer experience in order to drive online sales and maximize customer acquisition.
• Regularly analyze website performance, conversion rates, and customer behavior through analytics tools to pinpoint areas for enhancement and execute data-driven optimizations.
• Manage and optimize the performance of our e-commerce platforms, ensuring optimal functionality, user-friendly navigation, and frictionless transactions.
• Partner with cross-functional teams, including Marketing, Sales, IT, Operations, and Customer Care, ensuring alignment between e-commerce initiatives and overarching business objectives.
• Collaborate with the growth team to develop and execute digital marketing campaigns, performance marketing, email/SMS marketing, and social media efforts to boost traffic, elevate brand visibility, and enhance conversion rates.
• Establish and oversee the SEO strategies for both sites, utilizing tools such as Ahrefs and AI, in conjunction with agency collaboration.
• Develop and implement customer-centric strategies, incorporating personalized recommendations, loyalty programs, and targeted promotions to elevate customer satisfaction and foster repeat business.
• Manage relationships with third-party service providers, including web developer, email service provider, SEO agency, and payment gateways, ensuring the smooth operation and optimal performance of our online platforms.
• Stay abreast of industry trends, emerging technologies, and e-commerce best practices, proactively incorporating innovative strategies and tactics to maintain a competitive edge.
• Monitor and analyze competitor activities, pricing strategies, and market trends to identify opportunities and adjust our e-commerce approach accordingly.
• Oversee inventory levels, product availability, and fulfillment processes, ensuring timely and accurate order processing and delivery. Drive for process improvement where needed.
• Provide monthly and quarterly reports and updates to key stakeholders, spotlighting key performance metrics, sales trends, and recommendations for improvement.

QUALIFICATIONS:

• 7+ years of experience in leading all aspects of DTC eCommerce site operation, preferably in consumer goods
• Bachelor’s degree
• Experience managing direct reports and leading cross-functionally.
• Passionate about data with the ability to translate actionable insights from metrics.
• Advanced knowledge of Google Analytics, SEO, and conversion rate optimization.
• In-depth knowledge of e-commerce platforms and software; Magento2 and Shopify experience a plus.
• Experience working with A/B testing tools and test parameters.
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
• Comfortable working in a primary virtual work environment
• Strong communication and presentation skills, with the ability to express ideas clearly.
• Operates with a “win together” mentality.

Halo Dream, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary ranges are based on paying competitively for our size and industry, and are one part of our compensation package, which also includes a comprehensive set of benefits and incentive plan. The base salary hiring range for this position is $120,000 - $135,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.