Senior Director of Strategic Marketing

About the Company:

We are an innovative biotech company, currently operating in stealth mode, focusing on cosmetic and dermatological applications in the anti-aging field.

Our company represents a collective commitment to pushing the boundaries of skincare through rigorous cutting-edge science. This commitment to scientific rigor is exemplified by our unique approach: subjecting our ingredients and formulations to exhaustive pre-clinical and clinical testing instead of solely relying on anecdotal evidence or supplier data.

Our objective is clear: to bring forth a new era where skincare is not just an art but a precise science, backed by a wealth of data and evidence. Supporting our scientific pursuits are industry luminaries—top doctors and Key Opinion Leaders (KOLs) who provide invaluable guidance.

We are seeking a senior level marketing strategist who can work with the team to translate the solid scientific and clinical data supporting the company’s innovative skincare product into a differentiated, compelling and sustainable brand positioning. This is an excellent opportunity to lead the launch of a major new line of skincare products with a unique mechanism of action.

Position Overview:

Reporting directly to the CEO, the Senior Director of Strategic Marketing will play a pivotal role in shaping the success of the company’s inaugural cosmetic product launch. This individual will be responsible for leading the development and execution of comprehensive marketing strategies to establish our brand identity, drive market penetration, and maximize sales outcomes through medical physicians such as dermatologists, plastic surgeons, and aesthetic physicians. The ideal candidate will bring 10+ years of experience in strategic marketing and communications within the skincare, aesthetics, or pharmaceutical industry, along with a proven track record of successfully launching and marketing innovative products. For the right candidate, we are open to adjusting the level of the role to better match their experience and expertise. Our primary goal is to hire the best fit for the needs of our company.

Key Responsibilities:

Brand Positioning and Strategy:

• Develop and implement a cohesive brand positioning strategy that aligns with company's values and resonates with target healthcare professionals and consumers.
• Lead development of the company’s skincare line brand name and work with team to secure trademark registration.
• Lead development of packaging design elements including layout, color palette, logo and copy to communicate the brand essence and differentiate versus competitive offerings.
• Utilize market research, customer insights, and competitive analysis to identify opportunities for differentiation and market growth.
• Collaborate with cross-functional teams to ensure alignment of brand strategy with business objectives and market needs.

Product Launch Strategy:

• Lead the development and execution of integrated marketing plans to support the successful launch of company’s cosmetic product line.
• Work collaboratively across the organization with R&D, Medical Affairs, Sales, Distribution, Finance, and Supply Operations teams to leverage scientific data and insights to drive messaging and ensure optimal sales outcomes.
• Develop targeted promotional campaigns and sales enablement tools to engage and educate healthcare professionals on the clinical efficacy and benefits of our products.
• Ensure requisite marketing budgets are prepared, approved and monitored.
• Work collaboratively with external partners including advertising agencies and other vendors.

Physician Relationship Management:

• Build and maintain strong relationships with key opinion leaders, medical societies, and industry influencers within the dermatology and aesthetics community.
• Collaborate with Medical Affairs and Medical Scientific Liaisons to develop and execute physician education and engagement initiatives, including advisory boards, speaker programs, and scientific symposiums.
• Serve as a trusted advisor to company leadership, as well as healthcare professionals, providing scientific and clinical support to facilitate product adoption and advocacy.

Marketing Communications:

• Oversee the development of marketing collateral, digital content, and social media campaigns that effectively communicate the value proposition of the company's products to target audiences.
• Monitor and analyze marketing performance metrics to optimize campaigns for maximum impact and ROI.
• Ensure compliance with regulatory requirements and industry standards in all marketing communications.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in strategic marketing and communications, brand management, or product marketing within the skincare, aesthetics, or personal care consumer goods industry.
• Proven track record of successfully launching and marketing innovative products in a medical or clinical setting.
• Deep understanding of skincare science, dermatology, and aesthetics treatments, with the ability to translate technical information into compelling marketing messages.
• Strong leadership skills with the ability to collaborate cross-functionally and influence stakeholders at all levels of the organization.
• Excellent communication and interpersonal skills, with the ability to articulate complex concepts to diverse audiences.
• Proficiency in digital marketing tools and analytics platforms; experience with CRM systems (e.g., Salesforce) is a plus.

Compensation:

We offer competitive compensation packages that are made up of base salary, bonus and equity:

• Salary: $170,000 - $225,000 commensurate with relevant experience; salary range may vary depending on state of residence
• Bonus: Performance based on individual performance paid annually
• Equity: Employee stock options vesting over 4 years with 1-year cliff