Channel Factory

Join us as Bill Schild, GM of Americas at Channel Factory, sits down with Jake Marx, Global Head of Partnerships at Stagwell, at the Stagwell Sport Beach during #CannesLions2024. In this discussion, they delve into: 🔹 The impact of AI on advertising and the future of marketing. 🔹 The shift from linear to CTV and the evolving landscape of digital content. 🔹 Strategies for future-proofing businesses in a cookieless world. Tune in to explore the latest trends and innovations shaping the industry, https://lnkd.in/g3Rqvbp4 🚀 #CannesLions2024 #Innovation #AI #CTV #FutureOfAdvertising #Stagwell #DigitalMarketing

The Drum launched the 'Great Marketing Makeover' initiative during the Cannes Lions International Festival of Creativity to raise the importance of the marketing function within the C-suite. I had the honor to join the panel where we had a candid and provocative debate addressing the elephant in the room where the participants didn't shy away to discuss uncomfortable truths about why CMOs have in average the shortest tenure across all C-Levels, why in many companies CMOs don't have a seat at the "adult's table" and are always the first ones that need to deal with budget cuts whenever a company needs to tighten the seat-belts. Of course we have many CMOs across the industry that have a strong voice and influence in their companies, are able to prove the impact of their work on the business and are leading the way to shape the future of their industries, but unfortunately this is not the norm. Being a part of this panel was the highlight of my festival and I'd like to thank The Drum and Gordon Young for the opportunity, as well as my fellow panelists Nick Primola from Association of National Advertisers and Carmen True from Qualcomm for the inspiring discussion. The summary of the panel is available on the link below. https://lnkd.in/d3i_PYdw

👏 We're thrilled to announce the expansion of our operations in Southeast Asia with the opening of new offices in Indonesia, Thailand, and Malaysia. 🇮🇩🇹🇭🇲🇾 Meet our new Managing Directors: 👉 Kinjal Patel in Indonesia 👉 Chanachon Chinsakulcharoen (Toffee C.) in Thailand Their extensive industry expertise will spearhead our efforts to deliver tailored advertising solutions that meet the unique needs of these dynamic markets. "This expansion underscores the growing demand for Channel Factory's innovative advertising tools," says Robin Zieme, Global Chief Growth Officer. "We're excited to have Chanachon and Kinjal lead our operations, enhancing our ability to serve clients locally with exceptional service and brand suitability solutions." Read more in Campaign Asia-Pacific, https://lnkd.in/gZrFvmKg.

🚀 Check out our Global CMO Luiz Felipe Barros in conversation with exchange4media's Simran Sabherwal discussing government regulation in the tech industry and beyond. Watch the complete interview here: https://lnkd.in/gDrUaBps #Cannes2024

🇫🇷🌴Day 1 at #CannesLions2024 was a success! We kicked off with inspiring discussions at Stagwell’s Sport Beach stage, explored innovative marketing strategies, and connected with industry leaders. Excited for what the rest of the week holds. Don’t miss all the fun—RSVP here, https://lnkd.in/gp7au2jv Tony Chen, Phil Cowdell, Bill Schild, Wouter Aalberse, Fiona Alenda, Luiz Felipe Barros, Nick Beentjes, Nerissa Valdellon, Robert Björk, Rob Blake, Luca Di Cesare, Jenny Chau, Yoav Cohen, Bernadette Gil Summers, Nicholas Greco, Jovana Grujičić (Obradović), Jessica Littlemore, Evan Marin, Danielle Howard, Andreia Todd, Harmonie BARBE

#CannesLions2024 Join us for the ‘The Great Marketing Makeover’ panel, where Channel Factory’s CMO Luiz Felipe Barros will share invaluable insights on how brands can elevate their marketing strategy. RSVP here, https://lnkd.in/gfYuE6xM

#CannesLions2024 Join us for a panel session, The Future of Storytelling, in partnership with dentsu. Learn how the evolution of platforms and technologies presents unprecedented opportunities for brands to seamlessly blend inspiration, culture, and commerce. 📅 Tuesday, June 18 ⏰ 1:00 PM CET 📍 Dentsu Beach Featuring Zoe Fairbourn, Hello Sunshine Julie Haleluk, Amazon Live, Peter Naylor, Netflix, Nico Greco, Channel Factory, Jean-Guillaume PAUMIER, iProspect RSVP here, https://lnkd.in/gjbXup5K #DentsuBeach

#CannesLions2024. Join us for our insightful session with Channel Factory's thought leader Phil Cowdell, in partnership with VideoWeek: AI Fireside Chat with Phil Cowdell, CSO 📅 Wednesday, June 19 ⏰ 2:30 PM CST Learn how AI is revolutionizing digital advertising. RSVP here, https://lnkd.in/gD9z7etq #Cannes2024 #AI #DigitalAdvertising #AdTech