Guideline is driven by a bold mission: to define the future of advertising. Our dedication lies in empowering marketers worldwide by transforming traditional industry processes into cutting-edge tools built on market transparency. Join our team as we guide the top brands, agencies, and media owners in realizing a more intelligent media buying and selling landscape.
Position Overview
The Senior Director, Analytics and Insights at Guideline will oversee the development and implementation of advanced data analytical strategies as well as produce market-leading storytelling and data visualization. This role involves collaborating closely with Marketing, Sales, and Product teams to refine and enhance product features and communication strategies based on in-depth market insights and data-driven analysis. The Senior Director will also spearhead predictive analytics and forecasting initiatives to anticipate industry trends, drive product innovation and shape strategic decisions.
Key Responsibilities
Identify and interpret media spend and pricing trends in the advertising landscape, building both quantitative and qualitative intelligence.
Ensure clear and impactful story-telling as Guideline’s data is put before the company’s key stakeholders: agency partners, subscribers, industry bodies and trade press.
Partner with Marketing and Sales to enhance GTM and product marketing efforts
Lead data analyst resources focused on developing insights products, market reports, thought leadership pieces, and data-driven PR.
Work closely with customers to understand intelligence and visualization needs, reducing time-to-value and enhancing insight readiness.
Lead and advance the company's capabilities in forecasting and predictive analytics to anticipate media market trends.
Work with the Product Strategy team to incorporate data science and advanced analytics into product innovation.
Support and enhance data quality assurance through advanced analytics, ensuring high standards across all company products.
Desired Skills & Experience
8+ years of media marketplace insight and research, including experience in understanding and quantitatively describing ad market dynamics
Superior analytical skills with keen ability to develop and articulate meaningful insights for a variety of constituents within the media industry
Proven ability to lead data analysts and influence product and strategy decisions through data-driven insights.
Proficiency in statistical analysis, data mining, and predictive modeling using SQL, Python, R, or similar tools/languages.
Excellent data visualization (e.g. Tableau, Power BI, Qlik, Sisense, Looker or similar) skills
Strong communication and presentation skills, with experience in translating complex data into compelling stories for a varied audience.
Benefits: Guideline offers full- time employees a comprehensive benefits package based on location. Some benefits may include, but are not limited to: • Medical, Dental, Vision, Health Savings Account, Flexible Spending Account • STD, Life, LTD and AD&D • 401(k) with a company match program • Unlimited Paid Time Off (PTO) • Paid Parental Leave • Commuter Benefits • Employee Recognition Program • Referral Bonus
Equal Opportunity Employer: Guideline is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities, and veterans to apply.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Research
Industries
Advertising Services and Research Services
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