Senior Digital Reporting Strategist

About Captiv8

Captiv8 is the ultimate influencer marketing platform, empowering brands across the globe to authentically connect with audiences and tell their unique story.

Our AI-driven platform simplifies influencer marketing, allowing brands to gain a deeper understanding of their audience, discover talented creators, optimize content, benchmark against competitors, and expand their customer base across various social media platforms. Captiv8 provides first-party data to enhance all aspects of influencer campaigns. In addition to the platform, Captiv8 offers Strategic Services where our in-house brand strategy and creative experts are on call to craft campaign success.

We're recognized as the industry leader, ranking #1 in customer satisfaction and earning the trust of industry peers. With a 5-star rating from Influencer Marketing Hub and a leadership endorsement from Forrester, we've set the standard in the influencer marketing landscape. Our pioneering API-integrated data connections with TikTok, Facebook, Instagram, Snapchat, and YouTube have provided greater transparency across the brand marketing industry.

Captiv8 is the driving force behind influencer marketing excellence. Join us and become a part of this exciting journey!

Your Mission

As a Senior Digital Reporting Strategist at Captiv8 you will use an analytical and data-driven approach to understand our clients. You will be working closely with cross functional teams to develop reporting that will present actionable insights, and answer in-depth analytical questions. Strong analytical skills are required, including the ability to analyze raw data across organic, paid, SmartCommerce, third party measurement, brand measurement performance, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. Excellent verbal and written communication skills, with the ability to convey and package technical findings in layman’s terms through a crafted narrative (tells a story).

This role involves dealing with a considerable amount of complex data and requires a candidate who is comfortable thinking of innovative ways to analyze data and solve problems. This is an advanced-level position, ideal for someone with 4+ years of analytics experience – it offers the opportunity to develop your leadership skills and learn new tools in a dynamic new vertical of the influencer world.

What You'll Do

• Own high-profile reporting needs for Captiv8 - delivering comprehensive reporting, tying back to clients' KPIs, inclusive of influencer organic and paid metrics, third-party measurement (SmartCommerce, brand lift, sales lift, etc), bringing forward impactful insights, results, and trends focused on renewals
• Facilitates, manage, and steward all components of the campaign reporting life cycle
• Lead/guide/mentor analysts and associate analysts in their work
• Help build & strengthen the Captiv8 infrastructure for reporting analytics on existing clients as well as incorporate the goal of renewals / new business opportunities into reporting
• Lead reporting meetings ensuring all questions are covered as well as all information to act upon is presented with a comprehensive understanding of campaign OKRs
• Lead client calls with advertisers, presenting comprehensive results and tying results into KPIs.
• Work closely with Brand Management, Strategy, and Sales to identify areas of process improvement
• Peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner to both internal and external client constituents.
• Thought leadership on all aspects of digital advertising, digital media strategy and media measurement in the influencer vertical
  
  

Qualifications You'll Bring

• Bachelor’s degree or equivalent experience
• 4+ years of experience
• Self-motivated and highly driven to apply yourself in the digital space
• Passion for influencer marketing and/or social media
• Superior analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Knowledge of all major social platforms (i.e. Instagram, Facebook, Tiktok, Twitter, YouTube, LinkedIn)
• Exceptional quantitative skills with advanced proficiency in Excel, Word, Powerpoint, Google Suite (docs, sheets, slides), and Tableau (data visualization)
• Ability to manage and lead multiple projects and priorities in a fast-paced environment
• A thorough understanding of digital metrics with a proven track record of successfully building analytic approaches across a broad mix of digital clients
• Strong time management skills with the ability to plan ahead and effectively manage multiple campaigns at one time
• Ability to solve highly complex issues in a strategic customer first way - driving History of improving work practices and finding efficiencies
• A knack for challenging the status quo; just because it has always been done a certain way in the past doesn't mean it should remain that way
  
  

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S. If E-Verify cannot confirm you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E-Verify, or if you believe your employer has violated its E-Verify responsibilities, please contact DHS.

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.