We're thrilled to share this post from our very own Yak Gertmenian, Head of Creative, Strategy, and Innovation at Captiv8! 🌟 His insights highlight how the Olympics are a celebration of human spirit and unity. Yak emphasizes: 📣 Embracing the Spirit: Reflect the Olympic motto, "Faster, Higher, Stronger – Together." 💡 Capturing Moments: Creators on the ground bring real-time updates and energy. 📲 Connecting Locally: Engage local influencers for a relatable experience. 📆 Staying Engaged: Maintain authentic narratives throughout the 16-day event. 🔑 Innovating: Unique activations, like Glossier’s support for the US Women’s Basketball team, make a big impact. Which brands or creators are you excited to see? Let’s dive into the conversation! 🏅🙌 Reach out to Captiv8 for more insights!
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The world is preparing to celebrate the pinnacle of human achievement through sports: the Olympics. Having attended eight Olympics as a fan and marketer, I’ve witnessed legends like Usain Bolt, Simone Biles, and Michael Phelps. The memories I cherish most are the shared experiences—agonizing upsets, unexpected victories, and friendships formed while watching athletes push their limits. The Olympics are also a powerful platform for brand activations. Some brands create thoughtful experiences, while others simply aim to be present. Authentic, relevant campaigns represent a gold mine for influencer marketing. Here are ways creators can play a significant role: Understand the Ethos The Olympic motto, "Faster, Higher, Stronger – Together," emphasizes unity. This global event is about celebrating achievements, embracing heartbreaks, and sharing cultures. Creators can uniquely reflect and build on these shared experiences. On the Ground Creators on the ground capture real-time vibes, fashion trends, and memorable moments, bringing consumers as close to the event as possible. Their engagement helps convey the energy synonymous with the Olympics. Close to Home For those watching from afar, creators share thoughts and connect each moment to niche social communities, uniting audiences. Pairing on-the-ground creators with local influencers enhances brand experiences for diverse audiences. Gain Mindshare Early & Stay Late The Olympics span 16 days. Successful marketing requires early and sustained engagement, and embedding authentic narratives throughout the event is key. One great example is Netflix’s athlete doc series, debuting before the opening ceremonies. Think Bigger Brands can offer unique experiences beyond a named sponsorship. For instance, Glossier, Inc. sponsors the US Women’s Basketball team and serves as the official makeup artist for ceremonies, connecting to empowering movements and maximizing their presence. Absolute gold! Understand the Event Knowing the fan experience and congregation spots is essential. Including creators with firsthand Olympic experience enhances authenticity. For example, pin trading fosters connections and friendships, offering brands a chance to define their role in this global gathering. I look forward to seeing brands seize the moment in the coming weeks. What brands are you most excited to see activate during the Olympics? Reach out to us at Captiv8.