Senior Creative Director

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is seeking a passionate Senior Creative Director, to shape our global Creative Vision and Expression, and boldly differentiate the AG1 brand. In this role, you will lead our Integrated Creative Studio - a team of 15+ team Copywriters and Designers, cross-functional creators, editors and shooters, as well as external agencies.This role will focus on Storytelling, Content and Digital Marketing/Performance Marketing excellence.

The position mandates outstanding capabilities in original thinking, storytelling and messaging/copywriting, combined with the leadership and operational skills required to build a high-performing, highly-engaged creative culture and team.

This is a stellar opportunity to own and expand a function that is essential for the growth and realization of AG1’s opportunity to be the next great health company, powered by a clear mission to empower human potential and a deep commitment to raise the standard for the supplement industry. This role will be at the helm of delivering the bold creativity that powers the cultural conversation about AG1, and guides the future direction of the company.

WHAT YOU’LL DO

• Bring the essence of AG1 to life by leading and overseeing all creative development (design, art, copy) for all campaigns and advertising, content, social media, site, lifecycle marketing, packaging and performance marketing assets across the customer experience.
• Partner with cross-functional departments (Strategy, Media, Partnerships, Community, Digital Product, etc) to develop creative briefs and deliver marketing assets (from full-fledged campaigns to singular assets) that tell compelling stories and meet performance objectives.
• Own and dynamically build upon the AG1 brand system as a living document, including our visual identity and voice, to support all public-facing touch points.
• Develop and maintain a flexible creative system that both supports the aggressive growth goals of the business while cultivating a long-term Brand, factoring in the nuances between channel goals and funnel placement.
• Lead and expand an internal creative team, including designers & copywriters, backed by a culture of bold creativity and trust.
• Stand up a flexible & agile creative ecosystem fueled by winning ideas sourced broadly (including from agencies, partners and team members companywide) that can quickly develop into real-life execution.
• Collaborate with key functional Design and Copy leadership to ensure proper senior oversight on all initiatives, including video production, photography, campaigns, etc.
• Build an accessible and proven creative production process that produces top quality work through capable project flow and transparent prioritization.

WHAT WE'RE LOOKING FOR

• 8+ years of experience in brand creative direction (including 3-5 years of creative leadership), with deep experience in Content and Messaging. Experience in health and/or DTC ecommerce space is a plus.
• Ideal mix of exposure to both in-house and agency experience with a track record of growing creative teams and capabilities.
• Dynamic, attention-getting portfolio that demonstrates your creative vision, aesthetic and ability to connect brands to culture across a multitude of channels & activations.
• Passion for the role of customer insights and performance data in shaping creative output, and can set a culture that embraces these essential feedback loops.
• Experience balancing the challenges of building a lifestyle brand while rapidly expanding customer base; ability to effectively manage creative tensions inherent in rapid growth.
• Highly collaborative nature with ability to partner across multiple functions throughout a company.
• Helpful teammate and listener interested in producing the best outcome for the good of the team.
• Ability to demonstrate flexible decision-making based on changing circumstances and feedback.
• Experience operating in a fast-paced growth environment, including dealing with ambiguity, shifting priorities and rapid iteration.
• Previous experience implementing systems that enable growth.
• A genuine dedication to people - helping them, understanding them and getting them excited about their own health and happiness.
• Ability and willingness to jump in and develop creative output while building a larger team. This role will have a hands-on component, especially at the start.
• Keen attention to detail and a proven ability to manage multiple work streams at once.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $163,000 - $208,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.