Moore

Senior Copywriter (Open to Remote)

Moore Lanham, MD

Brief Description

As the Senior Copywriter, you will use your amazing storytelling skills to craft offer development, case-for-giving and call-to-action copy for direct mail and multi-channel fundraising campaigns for our non-profit clients.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

CDR Division is a group of thinkers and doers who help nonprofits motivate and engage minds through multi-channel fundraising, so they can change the world. Experienced and savvy, we build smart, actionable fundraising and engagement strategies that help organizations to inspire, educate, advocate, and fundraise. And we have successfully helped our clients build and implement transformative integrated fundraising programs that have doubled, tripled, and quadrupled the net funds raised.

Check out www.WeAreMoore.com for more information.

Your impact:

  • Collaborates with Creative Director and Art Directors to develop new concepts for direct mail and multi-channel campaigns for our non-profit clients.
  • Develops and delivers clear, concise, and compelling direct mail and digital fundraising copy.
  • Reviews fundraising campaign results and applies learnings.
  • Maintains consistent and compelling messaging according to individual client guidelines.
  • Works closely with account team partners to understand and effectively represent client programs and goals to donors and prospects.
  • Receives internal and client feedback well and offers elegant solutions that satisfy all constituents.
  • Supplements writing resources provided with internet research and interviews as needed.


Your Profile:

NOTE: Qualified candidates must provide writing samples or access to a portfolio of work.

  • Ten or more years of experience producing effective direct response fundraising copy with a minimum of five years of experience in an agency environment.
  • Bachelor’s Degree in English, Journalism, Creative Writing, or Liberal Arts.
  • Strong knowledge of direct mail concepts and multi-channel integrated strategies.
  • Strong understanding of direct response fundraising strategic and tactical best practices.
  • Can readily replicate the voice and tone of a variety of clients in different verticals.
  • Absorbs and analyzes information easily; thinks critically and holistically.
  • Ability to craft authentic human-interest stories that involve the donor in creating solutions and changing lives.
  • Ability to consistently develop effective copy in a fast-paced agency environment.
  • Ability to improvise and create realistic composite or representative stories that accurately represent the client’s work.
  • Organized, detail oriented, able to work independently and on teams while managing multiple projects and meeting critical deadlines.


How We’ll Support you:

  • Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Marketing, Public Relations, and Writing/Editing
  • Industries

    Marketing Services

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