Sales Director

About the job

Like Air

Position: Director of Sales

Reports To: Founders

Location: Remote in the US

Experience: CPG Sales Experience (conventional and UNFI/KeHE) required

Start Date: Immediate

Compensation: Competitive (includes base, bonus, benefits, equity)

Like Air® launched in 2020 with the mission to improve better-for-you snacking without compromising flavor. The brand's signature puffcorn is better than traditional popcorn – it won't get caught in your teeth! Like Air® is made in a nut-free facility and is free from eight of the major allergens, including wheat, soy, peanuts, tree nuts, eggs, fish, sesame and shellfish. Like Air's popular flavors Cinnamon Bun and Pancake are also dairy-free. Follow @likeairsnacks on Instagram to enter their signature daily giveaways – over 14,000 winners and counting! For more information on Like Air®, visit https://www.likeairsnacks.com/.

Responsibilities:

• Develop and execute sales strategies and priorities
• Collaborate with founders on retail framework, channel strategies, pricing, and building out distributor network
• Manage key accounts (Kroger, Albertsons, etc.) and focus on off-shelf opportunities
• Oversee FDM Sales Team and brokers to expand distribution, especially with UNFI and KeHE
• Create and track promotional plans, leveraging scan data to improve lift & ROI
• Leverage tools to forecast sales, manage trade spend and slotting
• Manage details of new item launches to ensure submissions are correct, distribution and production is on schedule, and new items hit shelves on time and in full
• Create SKU-level forecasts by retailer and channel and work with finance and operations team members to incorporate into demand plan
• Develop shopper marketing programs and digital strategies for major retailers
• Work with founders to create and deliver presentations for key accounts
• Collaborate with area sales managers and DSD distributors on strategies to drive in-store unit velocity including incremental displays, rep incentive programs, store promotional events, and marketing materials

Requirements:

• 5+ years in CPG food sales, ideally salty snacks
• Strong knowledge of national retail and distributor landscape, especially UNFI and KeHE
• Proficient in analyzing Nielsen, SPINs, IRI/Circana, and retailer data
• Highly organized, entrepreneurial, and positive attitude
•  Excellent communication skills with strong experience and proven success leading presentations
• Aggressive in securing off-shelf displays
• Self-starter who naturally takes initiative and is excited to grow the business
• Great at prioritizing tasks and goals and understands that in a start-up everyone needs to do whatever it takes to get the job done
• Willing to travel up to 30% and manage trade shows and sales events