Product Led Growth (PLG) Director

Redefine the future of customer experiences. One conversation at a time.

We’re changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.

Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other. Since 2008, 100,000+ companies and 1M+ users rely on Nextiva for customer and team communication.

If you’re ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you’re in the right place.

Build Amazing - Deliver Amazing - Live Amazing - Be Amazing

As the Director of Product-Led Growth, you will spearhead initiatives to transition our VSB sales process from a traditional, human-capital-intensive approach to one driven by product-led growth strategies enhanced by our VSB sales team. Reporting to the CMO, this role demands a strategic thinker with a robust background in product lead growth and product management and a proven track record in enhancing sales effectiveness through automation and digital tools. The ideal candidate will be adept at using customer data to drive product and technology decisions and crafting user experiences that convert and retain customers while leveraging our sales teams to enhance the customer experience throughout the buying process.

Key Responsibilities

• Lead the Transformation to Product-Led Sales: Develop and execute a clear strategy for transitioning to a product-led growth model, supported by our direct sales efforts.
• Enhance Customer Onboarding: Innovate and improve the customer onboarding process to ensure a seamless, engaging, and fully automated introduction to our products.
• Drive Adoption and Usage: Utilize analytics to understand customer behavior and deploy strategies that encourage deeper engagement and utilization of our product suite.
• Optimize Customer Experience: Continuously refine the product experience based on user feedback and behavioral data, ensuring the product itself drives growth through exceptional user satisfaction.
• Collaborate Across Teams: Work closely with product, marketing, sales enablement, finance and customer success teams to align on objectives and leverage insights from across the company to drive our core business forward through Product Lead Growth
• Data-Driven Decision Making: Implement a framework for rapid experimentation and apply data analytics to validate the impact of new product features and strategies on sales and customer retention.
• Leadership and Team Development: Build and manage a high-performing team dedicated to implementing and optimizing product-led growth initiatives.
• Stakeholder Communication: Effectively communicate strategies, insights, and outcomes to stakeholders at all levels, ensuring alignment and buy-in across the organization.
  
  

Required Skills And Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Computer Science, or related field.
• 7+ years of experience in product management or growth roles within a technology company.
• Proven experience with product-led growth strategies and digital transformation projects.
• Deep understanding of the B2B tech landscape, ideally with specific insights into the VoIP sector.
• Strong analytical skills and experience with tools for data analysis and customer insights.
• Exceptional communication and interpersonal skills to navigate complex cross-functional projects.
• Strong understanding of B2B sales processes and customer journey.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Outstanding communication and interpersonal skills to effectively interact with all levels of the organization.
• Data-driven mindset with strong analytical skills to assess program effectiveness and make data-informed decisions.
  
  

Nextiva Core Competencies / DNA

• Drives Results: The successful candidate will be action oriented, with a passion for solving problems. They will bring clarity and simplicity to ambiguous situations. This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success. They are a change agent, prepared to lead and drive changes as we transform.
• Critical Thinker: The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past. They are forward-thinking, anticipating problems before they arise. They’ll recommend and action well thought out solutions, understanding the risks and dependencies.
• Right Attitude: The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks. They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way. They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.
  
  

Compensation, Rewards & Benefits

The salary or hourly wage offered by Nextiva to external candidates considers a wide range of factors, including but not limited to skills sets, experience, training, licensure and certifications, etc. Our compensation decisions are dependent on the facts and circumstances of each case. Our estimate of the expected hiring range for the position as posted is $126,000 - $197,000. A different level in the job hierarchy may apply to a specific candidate resulting in a different hiring range.

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! 🚀

Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog.

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS.