Multimedia Marketing Producer

Job Description

WBAL-TV, the NBC affiliate in Baltimore, Maryland, is searching for a Multimedia Marketing Producer to join our in-house creative services team. In this role, you will be responsible for brand building through compelling writing, exceptional editing, and strategic conceptualization. You must be able to identify the most promotable content and produce relevant messages to connect with our ever-changing audience on multiple platforms. This position will have you creating original content for all platforms, including broadcast television/streaming, YouTube, Facebook, Instagram, and X. Reaching the right audience to grow multiple brands is at the heart of this role.

Your influence over marketing efforts encompasses locally produced newscasts, sports, special events, community outreach, network/syndicated programming, as well as all forms of digital and streaming content. The ideal team member will thrive in Baltimore’s competitive breaking news market and value exclusive partnerships including the Baltimore Ravens and Baltimore Orioles. You must be an innovative team player with a positive attitude and the willingness to work flexible hours as content dictates.

Responsibilities

• Marketing multiple brands across all linear, digital, and streaming platforms.
• Writing, producing, and editing assigned daily content promoting our on-air product, as well as long-term promotional campaigns.
• Developing influencer content to strengthen brand awareness and drive targeted marketing efforts.
• Collaborating with local station partners to cultivate a more socially equitable community.
  
  

Requirements

• At least one year of experience in integrated marketing, social media, television promotion is preferred.
• Outstanding knowledge of Adobe Creative Suite (including Premiere, Photoshop and After Effects).
• Strong organizational skills and ability to prioritize multiple projects in an efficient manner.
• Proven ability to deliver high-quality products quickly with exceptional accuracy and attention to detail.
• A team player who collaborates effectively and is passionate about the creative process.
• Must have and maintain a valid driver’s license with an acceptable driving record as defined by employer.
• Equivalent military training from Defense Information School (DINFOS) and related military experience will be considered.
• In-person attendance is required.
  
  

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs
  
  

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.