Marketing and Social Media Manager
Marketing and Social Media Manager
EOS Hospitality
Harwich, MA
See who EOS Hospitality has hired for this role
Job Details
Description
Description
- Collaborate with the DOSM and EOS corporate team to develop marketing strategies to enhance and build business at the resort
- Assist with creative assets including traditional ads, digital ads and photoshoots – brand ambassador
- Website management, maintenance and upkeep
- Social media management for Wequassett Resort and Golf Club. Reflecting the hotel’s brand, speaking to target audiences, and work towards KPIs
- Coordinate with internal teams to understand priorities (sales, ecommerce, PR, operations) in order to effectively communicate them to social media audiences
- Translate marketing initiatives into social and email-friendly campaigns, managing content production from concept to execution in conjunction with DOSM.
- Directly manage the upkeep of multiple social media channels and editorial calendars, ensuring a regular publishing cadence, well-curated visuals, and alignment with strategy
- Oversee Community Management on all social platforms and manage interactions with the public; communicating with followers, responding to queries in a timely manner and monitor customer reviews
- Engage with relevant third-party content, including reposting photos and responding to guest questions and concerns
- Stay abreast of social media changes, competitor performance, and industry trends
- Interface with agencies including PR and Digital Marketing ensuring goals are met
- Learn and utilize multiple platforms to create and manage content, including WordPress, and Revinate
- Vet influencers with PR team and coordinate social media partnership opportunities to advance brand reputation and amplification
- Write digital marketing content as needed for non-social applications (e.g. editorial/blog pieces, website, marketing collateral)
- Support Marketing Team as a whole during property events and promotional weekends
- Complete month-end reporting for social media channels as requested by corporate team
- The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager.
- Strong verbal and written communication skills are essential for this occupation.
- Artistry and photography
- Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position.
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Seniority level
Entry level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Hospitality
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