Head of Ecommerce Marketplaces

Tonies US is looking for a Head of Ecommerce Marketplaces who is passionate about e-commerce marketplace channels with a particular focus on our 3P Amazon business. This individual will have a general manager mindset to drive performance across our existing marketplace channels, and expand into new marketplace channels that are an appropriate fit for Tonies. You will be equally comfortable developing the overall strategic plan for our marketplace business and rolling up your sleeves to dive into the details to tackle small tasks across listing quality, account health, inventory management, advertising, and reporting. You are highly collaborative and partner closely with cross-functional partners (Marketing, Digital Advertising, Supply Chain, Customer Happiness, Finance) and external partners who support your business. This position reports to the Vice President, E-commerce & Customer Strategy at Tonies USA and has management responsibility for two direct reports (with an opportunity to grow your team over time).

How you will make an impact

Strategy & Leadership

• Develop and maintain the overall strategy for each marketplace channel and its role within the wider Tonies US business
• Identify & prioritise new marketplace channels in which to launch, and lead the broader Tonies US team through those launches
• Operate as a marketplaces thought leader internally, sharing learnings and best practices with other international markets
• Drive a culture of transparency, accountability, performance-based management, teamwork, and other best practices in line with our Tonie principles
• Lead your direct reports with a focus on supporting their career growth

Assortment Planning & Listing Quality

• Determine the right assortment given the customer mix of each marketplace channel
• Maintain best-in-class merchandising standards across marketplace channels including detail pages, enhanced brand content, and stores
• Ensure that new SKUs are set-up accurately and that all new product launches are successfully executed
• Apply test and learn approach to merchandising, continuously driving improvement for listings and page-level metrics (conversion, engagement, revenue, etc.)
• Conduct daily “walk the store” merchandising and assortment reviews

Pricing and Promotions

• Build pricing strategies that align with multi-channel pricing while also maximizing channel opportunity
• Apply deep understanding of full marketplace promotional toolkit, strategically utilizing the right tool at the right time
• Maintain marketplaces promotional calendars, ensuring all relevant promotion details are available and aligned with other sales channels

Marketing & Advertising

• Develop marketing strategies for each marketplace that help customers understand our brand and increase Toniebox’s install base
• Leverage the full on-platform Marketing toolkit such as A+ content, Amazon Live, Posts
• Work closely with Marketing to understand how ecommerce marketplaces can best contribute and support Tonies US overall brand and marketing strategy
• Build relationships with your marketplace marketing leads at our licensing partners and develop cross-merchandising and cross-promotional opportunities
• Keep current with short and long-term market trends and adjust merchandising and support plans accordingly
• Partner with Digital Advertising lead to develop a paid advertising strategy that supports each marketplace channel

Inventory Management & Operations

• Build a supply chain strategy to balance availability and inventory levels while simplifying operations
• Build models to forecast product demand for key deal events and the Holiday period
• Build and maintain relationships with Tonies USA supply chain team, Tonies global supply chain team, third party logistic partners, and manufacturers to help identify value chain improvement opportunities
• Determine launch and ongoing replenishment inventory needs and place orders as required at the required cadence
• Ensure that all policy documentation required by marketplaces is provided on a timely basis such as child safety documentation, hazmat regulations, etc.
• Monitor marketplace account health and work with partner teams to address immediate issues, identify root cause issues, and develop and implement longer term plans to fix and address.
• Advocate for marketplace requirements across Tonies US operational teams including supply chain and customer happiness.

Finance & Reporting

• Maintain a weekly, monthly, quarterly, and annual demand forecast.
• Maintain and improve the Weekly Trading Report to actively manage the business and keep stakeholders informed of business performance
• Perform ad-hoc analysis as needed to identify business opportunities to improve ecommerce marketplace performance

What we are looking for

• 5+ years of experience selling professionally on Amazon ($25 Million+ revenue per year)
• General management mindset with a strong sense of ownership for your channels
• Always on mentality during game time moments like Prime Day, Black Friday, etc.
• A roll up your sleeves mentality, with a passion for problem-solving, big and small
• Unrelenting commitment to seamless execution and attention to detail
• Strong grasp on organic and paid search best practices and strategies to maximize discoverability & brand presence
• A team player with strong interpersonal skills who enjoys working cross-functionally
• A high level of learning agility and comfort with ambiguity in a startup environment undergoing rapid growth
• Time management skills to prioritize work while under pressure
• Comfort with a remote working environment with ability to travel domestically (10%)
• Buying or retail negotiations experience a plus
• BA or BS degree; MBA a plus

How to apply

If this job is interesting to you, in addition to applying through LinkedIn, please email usajobs@tonies.com with your resume and a short description on these two prompts:

• Thinking about the attitudinal mindsets set forth below, why are you the right person for a growth company like tonies right now(250 words or fewer).
• Tell us What is the most effective growth lever that you have utilized on Amazon and why? What are some examples of your approach from your personal experience and how you have grown an Amazon 3P business?

Only successful candidates will be contacted.

Join the tonies® Team!

We’re tonies®, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up. We believe childhood should be a time filled with curiosity, wonder, and imagination – not spent staring at screens. Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page. With millions of Tonieboxes sold worldwide, we’re redefining story time and offering families a better option when it comes to the entertainment they offer their kids. Our story is just getting started. Our team is growing fast with triple-digit growth rates, and we are looking for exceptional talent to join our amazing remote team in the US.

Mindset

And most importantly, this potential team member will have the mindset to:

• Leave a thumbprint (ownership mentality, not ego-driven but results driven)
• Speak the truth (have the hard convos)
• Give Energy (positive attitude, solution-oriented)
• Collaborative-Spirit (contribute everywhere, not just in their department/silo, want each other to succeed)
• Scrappy Mentality (can adapt to the tools and situation and find solutions, while working towards consistency won't shut down when things change, able to pivot with good info)