Director of Analytics and Data Insights - Retail Media

Who We Are

Goodway Group is one of AdAge's 2024's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

We are looking for a Director of Analytics and Data Insights for our Retail Media Practice at Goodway Group. We are seeking a depth and breadth of experience in both the use of data and analytics to solve complex problems in marketing and ad-tech as well as demonstrated leadership of high-performing data and analytics teams. The candidate should possess a strong client-facing presence with the ability to simplify complexity for the audience. The candidate should also possess and foster a culture of curiosity with a bias to action.

The Director of Analytics and Data Insights will contribute to new business growth as well as retaining and growing existing business by delivering insights and analytics impactful to a prospect or client’s business. As a leader in the Retail Media Practice, strong collaboration across Client Experience, Media Activation and Strategic Planning is instrumental for success. As such, the candidate should have experience working in a matrixed environment and possess strong collaboration skills.

What You’ll Do

The Director of Analytics and Data Insights role is a leader within the Analytics and Data Insights team at Goodway. This team utilizes advanced tools and innovative techniques to maximize business results for our clients, demonstrates thought leadership within the digital advertising industry, and elevates Goodway’s relationship with clients. As a leader on this team, you will participate in the growth and direction of the Analytics team through day-to-day leadership, data strategy inputs and data-led client development goals.

Client Engagements

• Develop and lead the analytics and data insights framework for client engagements relative to each client’s scope of work.
• Partner with Client teams across key functional areas to be an active leader and participant in thought leadership, analysis, and business critical meetings such as QBRs and Top-to-Tops.
• Partner with the VP of Analytics and SVP, RMN in support of strategic client acquisition throughout all aspects of the sales cycle ranging from initial prospect RFP response, to scoping, onboarding, and ongoing client engagement.
• Manage analytics contribution relative to each client scope of work to ensure a high degree of delivery on commitments as well as flagging the need to expand.
• Manage and resolve ambiguous/uncertain client demands, operate in a nimble fashion, and challenge the team to always think ahead.
• Be the go-to expert for client teams to call on for client analytics and insights opportunities.
  
  

Analytics and Insights

• Creates integrated data solutions and insights for Retail Media in consideration of client’s customer data, sales data, market level data, and campaign data.
• Develops, builds, and supports audience solutions that align to client goals in Retail Media inclusive of deliverables such as data-driven segmentation schemes, custom and syndicated audiences, and corresponding best practices, etc. Considers Onsite, Offisite and In-Store audience solutions in both a managed service and self-serve capacity.
• Develops measurement plans for high-value clients, ensures metric alignment between measurement and client business outcomes throughout engagement. Implements measurement frameworks to feed priority metrics for reporting deliverables and dashboards.
• Drives actionable and innovative analytical solutions to key prospect/client and internal business questions by utilizing various datasets and statistical techniques.
• Supplement client data with secondary data sources such as market research platforms and trade sources where appropriate and applicable. Familiarity with IRI, Numerator, Nielsen, etc. is highly desirable.
• Provides a combination of thought-leadership, data strategy, and hands-on implementation for bespoke client solutions (e.g., measurement) utilizing Goodway and vendor platform capabilities.
• Partners with Data Science teams to complete advanced analytics projects.
• Works closely with key internal stakeholders as well as external partners and vendors to enhance the application of both newly sourced and existing raw / aggregated data across all channels and mediums.
• Collaborates with Goodway Product and Tech leaders to identify, understand and resolve technical challenges related to data ingestion, data access, data compliance, and data accuracy.
• Leads by example: can zoom in when required by demonstrating hands-on functional knowledge to develop/mentor new analysts and can zoom out when required by demonstrating the impact of analysis and insights to the client’s business.
• Facilitates and provides both individual and team industry and technology learning opportunities.
• Creates and monitors development of Data Analysts in support of team members’ career / professional development.
  
  

Expertise and Evangelize

• Collaborate with the VP of Analytics and SVP, RMN to develop our go to market strategy for analytics capabilities and growth, driving differentiation of analytics product offering compared to the market in Retail Media
• Knowledge and ability to lead the analytics and data insights center of excellence within Retail Media
• Knowledge and expertise in digital campaign measurement techniques and industry standards for ROAS, iROAS, aROAS, and MMM across channels like cpg retail, pet, c-store, beauty, office supply and more.
• Operate at the forefront of the most important technology for data in Retail Media such as clean rooms, CDPs, Identity Graphs and more.
• Develop and manage a practice to stay at the forefront of trends in Retail Media and the relevance to data and analytics, ensuring the Analytics team benefits from the practice.
• Align with the PX team as appropriate to broaden organizational analytics and insights competency via targeted training and learning modules.
  
  

You’ll Be Successful Because You Are

Nimble: Able to manage multiple projects or teams and ensure rigor and high standards are met

Strategic: Thinking on your feet with clients and internal teams during live interactions and pitches

Knowledgeable: Undergraduate degree or equivalent training in computer science, math, statistics, or a similar technical subject area is required

• Seasoned / Experienced:
• Previous analytics-focused experience (8-10+ years minimum) is required
• Previous experience in digital advertising or ad-tech industry is required
• Previous experience working with 1 or more client business verticals (Direct to Consumer, B2B, CPG, Retail Media etc) is required
• Previous client-side (advertiser) and/or agency - engagement experience is required
• Previous business development and pitch experience required
• Working knowledge of SQL is required; experience with or a desire to learn Python is encouraged
• Familiarity and experience with business intelligence tools (e.g., Tableau, Looker) is required
• Exposure to modern software engineering processes (e.g., version control, automated testing) is preferred
• Multiplier: You improve the overall output of the team and grow team members through coaching, mentorship and feedback
• Right Radio Frequency: You can effectively listen and communicate to a variety of audiences. The ability to communicate the right “radio frequency” with precision and concision is critical
• Agile: You know how to get things done both through formal and informal channels. You understand Goodway’s culture, including the origin and reasoning behind key policies, practices, and procedures
• Multi-Lensed: You can look at a piece of information or problem through different lenses
  
  

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote