Director, Enrollment Strategy

The Director, Enrollment Strategy leads integrated enrollment and student search projects to support strategic enrollment objectives and diverse client needs. The role serves as a trusted, go-to enrollment, search, and admissions expert for both clients and colleagues, gathering, evaluating, and leveraging key data and solutions through Carnegie’s proprietary methodology and best practices. This individual ensures that all strategies are well-informed and aligned to meet client goals and generate enrollment outcomes to ensure client success. The Director, Enrollment Strategy is a central practitioner for student search, with a deep understanding of how the various pieces of Carnegie’s data, tools, and products fit together cohesively to drive established outcomes and expectations.

Responsibilities:

• Client Engagement as Lead Strategist
• Lead on-site and virtual client engagements specific to enrollment and search products and services, ensuring exceptional client experiences and valuable outcomes
• Lead strategist and practitioner for all integrated student search and enrollment strategies and recommendations
• Facilitate calls and the creation of diverse enrollment and admissions strategy deliverables
• Interface with campus leaders in formal and informal settings to establish credibility and create and maintain client relationships in partnership with the Client Success Leader
• Guide clients and colleagues through a holistic understanding of enrollment and search needs
• Act as an extension of the enrollment project teams, in collaboration with the Client Success Leader, to ensure a fluid and integrated client experience with exceptional enrollment expertise

• Data Analysis, Strategy, Search, and Storytelling
• Understand how multi-channel and seemingly-disparate enrollment data coalesces to offer unique insight
• Gather data to develop well-informed and effective enrollment outcomes
• Translate and synthesize the vast amount of enrollment and student search data and intelligence available to develop enrollment solutions and outcomes
• Provide strategic insights and recommendations for a targeted name purchase strategy based on accumulated research data
• Bring enrollment insights to and collaborate across the Carnegie portfolio
• Develop clear deliverables and measurements of success that inspire and track exceptional standards across integrated teams

• Cross-Company Collaboration and Leadership
• Oversee cross-disciplinary enrollment and search contributions to achieve holistic results
• Research clients, markets, and consumers to understand environments, challenges, and objectives
• Solve enrollment and search problems of all varieties in a self-sufficient and collaborative manner
• Stay educated on trends and developments in higher education enrollment and marketing
  
  

Qualifications:

• Deep expertise in higher education enrollment and admissions
• Proven track record in the development of enrollment and search outcomes to benefit institutions or clients
• Ability to understand the needs of clients, consumers, and target audiences by processing large amounts of information and summarizing it effectively for enrollment results
• Ability to collaborate exceptionally well in driving client outcomes and creating a foundation for client continuity by understanding how to recognize opportunities to extend accounts and relationships
• Ability to inspire confidence in V- and C-level executives
• Exceptional presentation and client management skills
• Outstanding strategic thinking and communication skills
• Drive to help others succeed and bring unity to many moving parts
• Insight to identify problems and take measures to rectify them
• Resilience to work across several projects and balance a workload
• Enthusiasm for research, modeling, strategic marketing and enrollment, creative, and higher education
• Interest in partnering with diverse clients and commitment to expanding access in higher education
• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Must be able to work at a computer for prolonged periods
  
  

Experience

• Bachelor’s degree (at a minimum) in a related field
• Minimum of 7 years experience in enrollment, admissions, strategic communications, or some combination at an institution of higher education or higher education agency, or within a related industry
• Minimum of 5 years experience working in higher education with Student Information Systems (SIS), Customer-Relationship Management (CRM) tools, or other relational database systems
• Proven results in leading enrollment, admission, and student search projects and interdisciplinary teams with a vast array of demonstrated success
  
  

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit
  
  

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.