Director, Data & Media Science

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row . Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

About The Role

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside consultants, data analysts, data scientists, media strategists, media buyers, and software engineers.

As a Director of Data & Media Science, you will ensure that our clients’ media and measurement strategies are hyper scientific and at the cutting edge of what is possible in the industry. You’ll work hand-in-hand with Known’s media teams and directly with clients to elevate their media performance and drive real business value. You will also work with other data scientists to develop campaign measurement strategies, build experimentation plans, and collaborate with media planners and channel teams to ensure allocations are built scientifically. At the Director level, you’ll supervise other data scientists on accounts in revealing opportunities, driving performance, optimizing campaigns, and surfacing insights that go beyond media metrics and incorporate first party data and drive business strategy. You will also work closely with our development team to help productionalize deeper and more technical approaches to common media challenges.

What You’ll Do

• Understanding the client’s overall business objectives and translating them into a campaign and measurement strategy
• Advising clients on the adoption of critical Marketing Technologies to achieve business and measurement goals
• Assessing and onboarding new measurement vendors in the industry, for clients and for Known
• Overseeing the performance of media campaigns and amazing our clients, both by meeting their targets and creating insightful narratives through bespoke reporting
• Designing learning agenda and experimental plans to answer key questions around marketing effectiveness
• Assisting with and auditing media plans the team is actively working on
• Framing analyses, stories, and slides for client media plans and reports
• Serving as the key client point of contact on campaign measurement, optimization, and data infrastructure
• Driving the adoption of new tools and approaches you build across the team
• Managing other data scientists on the team, both directly and indirectly as a mentor
• Serving as a thought leader on data-based media planning and measurement for the broader team
• Working closely with other senior leads to develop solutions that work for everyone
• Communicating to clients how modern techniques (e.g., ML models, optimization algorithms, and automation) can be used to improve business and media KPIs
• Creating best practices decks for the organization and for our clients
• Collaborating with our Strategy and Studios teams to ensure our scientific processes are fully integrated through all verticals of Known
  
  

Who You Are And What You Have

• A degree from a well-regarded college or university. STEM degrees are preferred.
• 5+ years of experience in data-driven marketing, preferably at an agency, consulting firm, or large in-house media activation team
• 3+ years of leadership experience in managing projects and driving them forward
• Some hands-on-keyboard experience implementing scientific solutions yourself is a major plus
  
  

Skills, Abilities, And Knowledge

• Robust analytical skills
• Knowledgeable about data-driven marketing
• Strong background in data science and statistics
• Understanding of the advertising and media landscape, especially as pertains to measurement vendors and ad platforms
• Strong project management skills
• Basic coding skills (Python, SQL) are a major plus, even if rusty
  
  

Competencies

• An ability to translate business challenges into quantitative problems
• Independent and entrepreneurial mindset
• Strong and fast learner
• Clear communicator
• An ability to work seamlessly with other teams
• Highly collaborative nature
  
  

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave
  
  

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $180K-$200K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.