Director, Creative & Content

About the Company

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands in the market, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. Our purpose is to empower everyone to look good and feel good. Guided by a set core values that we embody, we chart our path to success: "Move the Needle" as we as we focus on measurable impact, "Go Fast" through agile innovation, "Execute Like a Pro" with a commitment to excellence, "Be Creative" to solve challenges, and "Lead with Empathy" by prioritizing our employees, partners, and customers.

About the Position

True Classic is seeking an exceptional leader to manage and grow our creative and content initiatives. This role will focus on team building and leadership, managing creative and content strategy, content production, graphic design, copywriting, and content editing. This position reports directly to the Head of Marketing.

Key Areas of Accountability

• Team Leadership: Hire, develop, and motivate both internal team members and external partners (e.g., agencies, consultants, SaaS partners, etc) to foster a collaborative work environment & deliver exceptional business results.
• Creative & Content Strategy: Develop and implement a comprehensive creative and content strategy to enhance True Classic's brand presence and engagement across all products, channels, and countries. Ensure alignment of creative and content assets with the brand guidelines & directives.
• Content Production: Oversee all aspects of content production, including videography, photography, and set design, to produce top-quality content within budget. Manage internal and external teams to ensure high standards and timely delivery of assets to all stakeholders.
• Graphic Design: Lead the development of visually appealing graphic designs to engage and convert customers across products, channels, and countries. Ensure consistency and alignment of graphic designs with the overall brand aesthetic and messaging.
• Copywriting: Establish persuasive and influential copy that aligns with the brand voice across products, channels, and countries. Collaborate with cross-functional teams to create compelling copy that drives engagement and conversions.
• Content Editing: Oversee the editing of all content to ensure optimal performance across marketing channels. Implement best practices for content editing to enhance clarity, consistency, and impact.

Key Areas of Cross-Functional Collaboration

• Paid & Owned Media: Partner closely with our media channel owners to ensure all creative & content needs are met to efficiently scale our media efforts.
• Product Marketing: Collaborate closely with the product team to craft compelling narratives that resonate with our audience & highlight our product stories in the most compelling ways.
• Commercial: Partner with the commercial team to ensure all content & creative needs are met to support growth across all sales channels (eg Retail, Wholesale, Marketplaces, and Direct-to-Consumer) and countries.
• Marketing Analytics: Leverage robust analytics and reporting to uncover trends and deliver actionable insights, enhancing content strategy through collaboration with the analytics team.

Qualifications

• 7+ years of marketing experience with a proven track record in a senior leadership role.
• Bachelor’s degree in Marketing, Business, or a related field.
• Familiarity with e-commerce, direct-to-consumer brands, and omnichannel retail is highly preferred.
• Strong analytical and problem-solving skills with the ability to translate deep consumer insights into actionable content strategies.
• Excellent project management and organizational skills, including the ability to drive ideas from concept to completion quickly, overcome obstacles, and multitask across multiple projects.
• Excellent communication and interpersonal skills with the ability to effectively collaborate with diverse stakeholders.
• Entrepreneurial spirit; willing to roll up sleeves and do whatever it takes to achieve the best results and win as a team.
• Proven track record of successfully leading and managing marketing teams; strong leadership abilities including mentoring, coaching, and inspiring teams.
• Ability to adapt to a fast-paced, dynamic environment and drive change effectively.

Company Overview:

launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:

Move the Needle

• We are obsessed with driving tangible business results.
• We constantly refocus our efforts and eliminate busy work to drive measurable impact.
• We embrace simplicity, automation, and technology to amplify our force.

Harness Grit

• We are ambitious and persevere through challenges with a relentless spirit.
• We're optimistic about the future and our glass is half full.
• We are self-motivated, resourceful, and determined to make a difference.

Go Fast

• We are nimble, open-minded, and seek the fastest path to success.
• We remove barriers, eliminate friction, and move at the speed of light.
• We believe that “done is better than perfect” and fail forward to make progress.

Execute as a Pro

• We are curious and leverage data & insights to move in the right direction.
• We are doers, embody an owner’s mentality, and strive to get 1% better every day.
• We work systematically to produce consistent results & get our projects done right.

Be Creative

• We are first-principles thinkers and develop bold ideas to challenge the status quo.
• We are innovators at heart & believe that ingenuity is often the solution.
• We solve problems resourcefully and think outside the box.

Lead with Empathy

• We obsess over our customers to consistently over-deliver.
• We are inclusive, appreciative, and supportive of our employees & partners.
• We put ourselves in others’ shoes and seek to deeply understand their perspective.

At True Classic our mission is to empower everyone to show up as their best self. We continually strive to build a community that invites creativity, curiosity and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.