Digital Product Manager

Why Join the Pack?

At this organization, we do things a bit differently. We're not your typical sports franchise pouring all of our focus into the playing stage. We're about uniting together to push the culture forward, challenge the status quo, and accomplish things most didn't think was possible! Whether you're blazing trails in ticket sales, creating for our brands, or using your passion to elevate our vision, your contributions will always shine bright. Together, we are on a journey where chasing greatness is constant and breaking new grounds is a norm.

Position Summary/Objective

The Minnesota Lynx are seeking a dynamic and strategic Digital Product Manager to oversee our digital innovation efforts across various platforms including web, mobile app, and SMS. This role will involve managing campaigns, coordinating features, and evaluating success metrics to enhance fan engagement and experience. Reporting to the Director of Digital Products and Innovation, the Digital Product Manager will play a key role in driving digital initiatives and maximizing fan interaction.

Reasonable accommodations may be made to enable individuals to perform these essential functions:

Web

The Digital Product Manager will be responsible for:

• Promoting the latest content and owned campaigns on the website.
• Identifying and promoting trending content, must-watch moments, and breaking news.
• Implementing content tagging strategies to improve discoverability.
• Providing comprehensive gameday coverage including pregame and post-game recaps.
• Replicating the LynxLine experiences on the web and app platforms.
  
  

Mobile App

• Coordinating Push Notification campaigns to drive user engagement.
• Managing app features, content, and ads to optimize user experience.
• Assisting in QA testing features and addressing bug reports promptly.
• Measuring the success of app features and optimizing them for better performance.
  
  

Sms

• Managing SMS campaigns, reporting on their performance, and evaluating success metrics.
• Responding to fan comments or reactions in a timely and engaging manner.
• Engaging fans through SMS initiatives such as the Birthday Club.
  
  

The above essential functions are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. This job description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time

Knowledge, Skills, Abilities & Other

The ideal candidate will possess:

• Strategic Thinking: Ability to think strategically and develop long-term plans to meet business objectives, while also being adaptable to changing market conditions and emerging technologies.
• User-Centric Mindset: Strong focus on understanding and empathizing with user needs and preferences, with a commitment to delivering exceptional user experiences.
• Product Management: Proficiency in product management methodologies and practices, including agile development, user story mapping, and roadmap planning.
• Data-Driven Decision Making: Experience in leveraging data and analytics tools to inform decision-making processes, track key performance indicators (KPIs), and optimize product performance.
• Cross-Functional Collaboration: Excellent collaboration and communication skills, with the ability to work effectively across diverse teams including design, engineering, marketing, and sales.
• Technical Aptitude: Basic understanding of software development processes and technologies, including familiarity with web and mobile development frameworks, APIs, and data integrations.
• UX/UI Design: Understanding of user experience (UX) and user interface (UI) design principles, with the ability to translate user insights into intuitive and visually appealing digital products.
• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and drive projects to successful completion.
• Problem-Solving Skills: Proven ability to identify problems, analyze root causes, and develop creative solutions to address challenges and drive innovation.
• Market Awareness: Knowledge of industry trends, competitive landscapes, and emerging technologies, with a keen understanding of how these factors impact product strategy and development.
• Continuous Learning: Commitment to ongoing learning and professional development, with a willingness to stay updated on industry best practices and emerging technologies.
  
  

Experience

Additional information:

3-6 years of experience in digital product management roles or related areas.

Education

Bachelor’s degree or equivalent combination of education and experience preferred.

Work Environment

This job operates in a professional office environment. Office hours are typically Monday-Friday from 8:30AM-5:30PM. In addition to working office hours staff may be required to work Timberwolves and Lynx home games, member events and meetings, and networking events. Work is generally sedentary in nature. The working environment is generally favorable. Work is generally performed within an office environment with standard office equipment available. This job also operates in a sports arena which includes bleachers/steps as well as moderate to high levels of noise.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate and exchange information with others both in person and over the telephone. The employee frequently is required to remain in a stationary position, as well as operate computers and other office equipment, such as a copy machine, printer and telephone. Staff will frequently ascend and descend bleachers/steps and traverse around the arena both on event days and non-event days. Staff may occasionally move objects weighing up to 15 pounds.

Travel Position may require travel to external events.

EEO Statement

The Minnesota Timberwolves and Lynx are an equal employment opportunity organization

Our DEI Commitment

Our Diversity, Equity, and Inclusion initiatives reflect our nature as a Pack. Each one is defined by our collective strength and effort to move everyone forward. Through DEI, we speak up against social injustices, marginalization, and oppression, provide equal opportunities, embrace the differences of others, and create an environment where everyone feels accepted and welcome. Together, we empower each other to be champions of change, help put those around us in a position to win and use our voices for good.

As an organization, we’re proud to commit to accountability, transparency, change, and building DEI into everything we do; because when we do, our community becomes stronger.

E-Verify Statement

We participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot prove this, we will give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) to resolve the issue before any action might be taken against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Apply now to interview with us!