You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. As the Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns, along with other digital campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, and email
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
Hands on experience with HTML and content management systems
Proficiency in marketing automation technology
Demonstrable experience leading and managing SEO/SEM, marketing database and email
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management, analytical skills, and data-driven thinking skills
An ability to work under tight deadlines
BSc degree in Marketing or relevant field
Experience with Marketo is a plus
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Travel Arrangements and Hospitality
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