Copywriter

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

The Copywriter is a member of New Balance's Global Creative Studio and will support the copy direction and campaign deliverables for our global DTC channels across product categories. They will be immersed in our consumer targets and have a passion for both lifestyle and sneaker culture. This role will work closely with the Senior Copywriter to ensure a seamless consumer experience while championing and writing for our global consumer with a passion and focus on lifestyle, sport, and sneaker culture. This role is based at the New Balance headquarters in the Boston area.

MAJOR ACCOUNTABILITIES:

• Champion and write for our brand and global consumer with a passion and focus on lifestyle, fashion, sport, and sneaker culture.
• Writes in our tone of voice in accordance with brand and style guidelines.
• Writes for DTC campaigns and OMNI deliverables.
• Supports day-to-day deliverables for Global and North America region.
• Execute product copy with a focus on digital and paid media campaign deliverables.
• Executes against global and regional briefs including global and regional marketing assets, paid social, and product descriptions.
• Work with the Legal department to ensure all copy meets internal legal and regulatory standards.
• Stay current with industry writing, editorial trends, and competitive landscape.
  
  

REQUIREMENTS FOR SUCCESS:

• Has an understanding of and passion for the lifestyle, sport, and sneaker culture.
• A portfolio reflecting 3 - 4 years of copywriting experience, specifically for global consumer brands.
• Understands writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content.
• Exceptional writing and editing skills.
• Ability to work in a highly collaborative environment.
• Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality.
  
  

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.