Bay Area Market Manager

Job Summary

The Market Manager is responsible for increasing sales in the assigned region, creating lasting and mutually beneficial partnerships with accounts/distributors, and maintaining the integrity and value of Sonoma Craft brands. This includes direct account responsibility for key on and off-premises accounts, securing new business in existing and new accounts focusing on chains. 

Job Responsibilities

Activities of this position are to include but are not restricted to:

• Ensure each distributor that you work with is 100% compliant with the ABP and Contract
• Distributor management to include achieving annual business goals regarding: Distribution & Case Volume goals
• Creating and managing annual co-op budgets
• Manage Inventory with distributor including ordering and forecasting.
• Aggressively pursue new on/off-premises distribution in chain accounts in assigned market & call on all chains that you are responsible for-Track and update progress weekly.
• Call on key on-premises accounts with the distributor to secure new distribution (including high-exposure local venues), making timely presentations and introducing our products on draft as well as package.
• Prepare for and execute monthly business meetings with key distributor staff, building detailed business reviews using data from VIP and performance against ABP plans.
• Prepare for and execute quarterly business reviews with key distributor staff, building detailed business reviews using data from VIP and performance against ABP plans.
• Present consistently in GSM meetings to distributor sales team.
• Develop and maintain strong, positive relationships with key accounts and distributor sales personnel.
• Organize, lead, and assist distributor in executing chain programs and distribution drives.
• Ensure that each distributor merchandising team understands and regularly executes our brand standards.
• Ensure distributors are ordering and utilizing POS and merchandise.
• Train accounts as well as distributors on our products and provide retail educational and training at the account level.
• Travel to company sales meetings; participate in market blitzes in other territories, and otherwise work with other members of the team to execute/achieve the sales plan.
• Complete necessary reporting and communications on a timely basis daily and weekly.
• Demonstrate strong financial acumen by managing assigned distributor co-op budgets.
• Excite each potential consumer that you interact with to create brand recommenders.
• Share wins company wide.
• Other duties as assigned by the Director of Sales

Skills & Qualifications

• 3+ years prior sales experience as Market Manager, Territory Manager or Distributor Manager (must have distributor management experience)
• Must have inventory management experience.
• Must have experience building and managing a distributor annual business plan.
• Strong presentation skill and experience working with PowerPoint.
• Excellent time management skills
• Strong VIP Database skills
• Ability to plan and manage multiple responsibilities effectively.
• Knowledge of competitive market environment
• Proficiency with personal computers/laptops and associated programs
• Highly organized and able to establish clear priorities.
• Aggressive work ethic
• Takes personal responsibility to make the right things happen.
• Positive attitude
• Strong sense of urgency and focus on results.
• Problem solving skills.
• Team player builds common goals and shared values.
• Effective planning skills
• Effective communicator (listens well, seeks to understand)
• Effective presentation skills.



BENEFITS OF WORKING FOR SONOMA CRAFT

Health Care - Sonoma Craft pays 95% for employee Medical premium and 50% for dependent premium. Dental and Vision is paid 100% for employees and 50% for dependents.

Wellness Allowance - Sonoma Craft recognizes the importance of overall health and wellbeing and provides a wellness allowance of $100 per month which can be used towards a variety of activities that promote physical activity, wellness and work-life balance such as aerobic exercise, flexibility, strength training as well as emotional health including coverage for passes to Regional, State or National Parks.

Paid Time Off - Sonoma Craft offers 11 Paid Holidays per year and 18 days of Paid Time Off (PTO).