Associate Director, Content Strategist

Associate Director, Content Strategist

WuXi Biologics is a is a leading global open-access biologics technology platform offering end-to-end solutions to empower organizations to discover, develop, and manufacture biologics from concept to commercial manufacturing. WuXi Biologics’ achievements are a direct result of the efforts made by our employees. We have built an extraordinary team motivated by our PROUD culture of Passion, Reward, Opportunity, Unity, and Determination. WuXi Biologics offers exciting job opportunities and careers around the globe. We currently employ over 12,000 people and provide services to more than 600 customers worldwide, including all the top 20 biopharmaceutical companies.

Job Summary

WuXi Biologics is seeking a professional Content Strategist to join our global marketing team in the USA.. This position will be responsible for leading the development and execution of a comprehensive content strategy that drives brand awareness, demand generation, thought leadership, and customer engagement across key markets.

Requirements:

• Develop and execute a comprehensive content strategy that aligns with the overall marketing strategy and business objectives.
• Lead the development of compelling thought leadership content that establishes our company as a leader in the CDMO industry.
• Stay up-to-date with industry trends, competitor activities, and customer behavior to inform content strategy and ensure a competitive edge.
• Oversee the creation and delivery of all marketing content, including white papers, case studies, webinars, blog posts, social media, email marketing, and videos.
• Collaborate with cross-functional teams to ensure content is relevant, accurate, and impactful for target audiences.
• Lead the development and maintenance of content calendars, editorial guidelines, and content production workflows.
• Collect information about the different types of customer personas the business is targeting; perform research and analysis on customer thoughts, and then devise content strategies to convert new and existing customers.
• Monitor and analyze content performance to identify areas for improvement and optimize the content strategy accordingly.
• Manage and prioritize the content production schedule, ensuring timely delivery of high-quality content that meets the needs of the target audience
  
  
  
  

Qualifications:

• Bachelor's or Master's degree in marketing, communications, journalism, or a related field. A degree in bioscience is greatly preferred to critical.
• At least 5 years of experience in content marketing, digital marketing, technical marketing or a related field.
• Proven track record of developing and executing successful content strategies that drive brand awareness, thought leadership, and customer engagement.
• Excellent written and verbal communication skills, with experience developing compelling thought leadership content for a range of channels and formats.
• Strong analytical skills and experience using data to inform content strategy and optimize performance.
• Knowledge of the biopharmaceutical industry, regulatory guidelines, drug development processes, and industry standards.
• Proven track record in a diversified culture environment, and ability to deal with ambiguity
• English native speaker and writer.
  
  
  
  

Understanding of Chinese culture a plus

WuXi Biologics is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.