Yolanda Payne

Is your mid-year marketing review based on anecdotal feedback and gut feelings or hard data? Data-driven insights will transform your marketing strategy for the home stretch of 2024 and next year's "strat" planning. ➡ 💪 It's time to power up. #marketing #datadrivenmarketing #marketinganalytics

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It's a bold move to change your business name and identity. Responsory President, Grant Johnson, explains why Johnson Direct evolved into Responsory in 2015, and why this important agency pivot led to growth as a full-service digital marketing partner. Discover the importance of this inflection point and why Grant knew he had to follow the same advice he was giving clients.#responsory #digitalmarketing #brandbuilding

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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Today's CMOs must balance data-driven insights with innovative strategies to stand out. Amid rapid change, focus on targeted messaging and a seamless digital experience. Stay ahead by developing leadership, analytics, and creative thinking skills. Marketing Charts | CMSWire | #cmoinsights #marketingevolution #digitalstrategy #Activate_ms

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How can brands adapt to consumers’ desire for authentic marketing strategies in their paid, earned and owned channels? We explore tactics for portraying authenticity and transparency in your brand’s marketing.

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Direct Response TV (DRTV) ads have a rich history of transforming brands. From the iconic "Ch-ch-ch-Chia" Pet to the ubiquitous Snuggie, learn how these 7 historic DRTV advertisements leveraged catchy jingles, celebrity endorsements, and powerful demonstrations to become cultural phenomena and boost their brands. #HavasEdge #PerformanceMarketing #DRTV

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Utilizing a common thread sparked by an emotional consumer connection only serves to amplify a brand’s relevance across all touch points.

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Social media marketing is a key part of driving consumer engagement in the beauty industry. In this episode of Retail Therapy, we're joined by Victoria W. (Senior Social Media Executive, SEPHORA) to discuss what goes on under the hood of a social media marketing campaign, how to cut through the online noise, why the beauty industry remains so culturally valuable, what marketing challenges and opportunities are on the horizon, and so much more. Listen here: https://2bird.ly/3W4IVIB

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Still struggling to connect all your marketing data sources? Our latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/gp94SKGn #datadriven #measurement #marketing

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In our Cutting Through the Noise Across Marketing Channels session, Jill Manoff chats with Oshiya Savur of Maesa about the brand's unique marketing strategies for four of its #beauty brands and why a custom approach matters. In addition, we discuss how the brands define their differentiated “superpower” and leverage data to measure marketing effectiveness. #glossysummit

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Think Gen Z’s consumer behavior is a challenge for market researchers? Yup! Join Instructor Marni Martens on Thursday May 23rd, 3:00 pm - 4:00 pm Eastern for “Navigating Gen Z’s Impact on Consumer Insights”. Learn how market research needs to adapt to truly understand Gen Z. RSVP now to secure your spot later today! https://lnkd.in/g2ZKn8PF #GenZInsights #ConsumerBehavior #MarketResearch #eLearning

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𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 We make your marketers smarter to help them thrive in today’s marketing world so they produce better work and drive stronger results. Your marketing team will learn the fundamentals of how the best marketers fundamentals of brand analytics, strategic thinking, positioning, plans, and marketing execution, but also learn how to apply these principles in real-world scenarios. 𝗧𝗼 𝘀𝗲𝗲 𝗵𝗼𝘄 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗰𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗹𝗶𝗻𝗸: https://lnkd.in/gnHrnZc 𝗪𝗮𝘁𝗰𝗵 𝗼𝘂𝗿 𝘃𝗶𝗱𝗲𝗼 𝗼𝗳 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 https://lnkd.in/gcpjJNXD #marketing #brandmanagement #marketers

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If you’re a B2B brand, communicating your brand identity and values is essential for connecting with today’s business buyers, especially millennials and Gen Z. Brunner’s Patrick Culhane VP of brand strategy, shares five ways to put your brand values at the heart of your B2B marketing.

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🌟🫱🏼‍🫲🏾 DE&I in Marketing! Representation is vital for consumers to align themselves with a brand, product, company, or what have you. So let's dive deeper into how to connect with diverse audiences—expanding market reach while maintaining authenticity and respect. Download Future B2B’s DE&I Strategies for Marketers Report to discover key strategies for integrating diversity, equity, and inclusion into your campaigns. Download Now: https://trib.al/TCyTmtQ #marketing #dei #diversity #inclusion #brandstrategy #multiculturalmarketing #b2b #socialmedia

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Ready to unlock the full potential of AI in marketing? Learn how you can incorporate generative AI across the entire campaign lifecycle in this e-book. This downloadable is packed with practical tips and actionable insights to redefine your marketing game from: 🎯Using AI for intelligent account targeting 🖊️ To crafting persuasive content 🌱And scaling personalized experiences Download now! https://bit.ly/4a6sOhv #DigitalMarketing #AI

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