“TREW Marketing, with Wendy as one of the company leaders, continues to impress me with relevant, actionable marketing and business development content that they freely share with others. At Creative Engineers, Inc. I'm so glad to have this resource to help us in our marketing, sales, and BD efforts. Thanks Wendy!”
About
Wendy Covey is an energetic CEO, technical marketing leader, author of Content Marketing,…
Activity
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The world of Google search has been a bit…chaotic of late. There was an algorithm leak, Google launched AI Overviews, and search results are full of…
The world of Google search has been a bit…chaotic of late. There was an algorithm leak, Google launched AI Overviews, and search results are full of…
Liked by Wendy Covey
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Have you recently found yourself saying, "what the %@$!, Google?!" The world's top search engine has made significant changes to which sources they…
Have you recently found yourself saying, "what the %@$!, Google?!" The world's top search engine has made significant changes to which sources they…
Shared by Wendy Covey
Experience & Education
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TREW Marketing
View Wendy’s full experience
See their title, tenure and more.
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Publications
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2024 Smart Marketing to Engineers Research Report
Published by TREW Marketing & GlobalSpec
In this 7th annual report, GlobalSpec and TREW Marketing have partnered to better understand the buying behaviors and communication preferences of engineers and technical buyers.
Our research contains a mix of popular topics we’ve asked about consistently to monitor trends, along with fresh questions that take a deeper dive into buying behaviors. This year’s research touches on attitudes toward artificial intelligence (AI), content preferences (and how they vary) between hardware and…In this 7th annual report, GlobalSpec and TREW Marketing have partnered to better understand the buying behaviors and communication preferences of engineers and technical buyers.
Our research contains a mix of popular topics we’ve asked about consistently to monitor trends, along with fresh questions that take a deeper dive into buying behaviors. This year’s research touches on attitudes toward artificial intelligence (AI), content preferences (and how they vary) between hardware and software purchases, and popular social media channels for work needs versus personal use.
The State of Marketing to Engineers Report is designed to:
- Help you better understand the information needs of technical buyers
- Provide critical insights to guide your marketing plans
- Educate and forge alignment with your leadership and sales organizationsOther authors -
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Content Marketing, Engineered
River Grove Books
See publicationContent Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing.
The book guides business leaders and marketers through a proven, end-to-end content development process -- from identifying who to write for and what to write, to writing, publishing, promoting, and measuring compelling content that turns curious prospects into customers.
Honors & Awards
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CMI Award Finalist for Best Research
Content Marketing Institute
The State of Marketing to Engineers Research Report, co-created annually by TREW Marketing and GlobalSpec, was a finalist in the category for the Best Use of Original Research in Content Marketing, highlighting its significant impact and contribution to the field of content marketing aimed at technical audiences. The CMI Content Marketing Awards are the largest and longest-running international content marketing awards program, recognizing the best in content strategy, creation, and…
The State of Marketing to Engineers Research Report, co-created annually by TREW Marketing and GlobalSpec, was a finalist in the category for the Best Use of Original Research in Content Marketing, highlighting its significant impact and contribution to the field of content marketing aimed at technical audiences. The CMI Content Marketing Awards are the largest and longest-running international content marketing awards program, recognizing the best in content strategy, creation, and distribution.
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AMY Award for Best Podcast
American Marketing Association: Austin
This award acknowledges the impactful and informative content delivered through the "Content Marketing, Engineered" podcast, which aims to guide engineering and technical companies in creating effective content marketing strategies. The podcast features interviews with industry leaders and provides insights into best practices for engaging technical audiences. This recognition was part of the AMA's annual AMY Awards, which celebrate innovative and effective marketing strategies by Texas-based…
This award acknowledges the impactful and informative content delivered through the "Content Marketing, Engineered" podcast, which aims to guide engineering and technical companies in creating effective content marketing strategies. The podcast features interviews with industry leaders and provides insights into best practices for engaging technical audiences. This recognition was part of the AMA's annual AMY Awards, which celebrate innovative and effective marketing strategies by Texas-based organizations.
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WSJ Top 10 Most Innovative Entrepreneurs Award
Wall Street Journal
Wall Street Journal named Wendy Covey among the Ten Most Innovative Entrepreneurs in America for her company, TREW Marketing's innovative solution to an economic downturn - to dominate our niche by turning business down and bravely narrowing our focus to uniquely serve engineering and highly technical companies.
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Texas Fishing Record
Texas Parks and Wildlife
Wendy Covey caught the largest catch-and-release redfish in any body of water in the state of Texas.
Organizations
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Women in Electronics
Member
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RED Arena
Round-Up Committee Chair, Marketing Advisor, Supporter
- Presenthttp://www.redarena.org
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Colorado River Land Trust
Marketing Advisor
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Dripping Springs A&M Club
VP of Communications
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Side by Side Kids
Marketing Advisor, Supporter
-http://www.sidebysidekids.org/
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Pound House Gala
Committee Chair
-http://www.drpoundhistoricalfarmstead.org
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