Wade Yenny

One in five consumers who purchase frozen food items usually buy a store-brand product, and that figure is growing, according to “The Power of Frozen 2023” report from the American Frozen Food Institute (AFFI) and FMI- The Food Industry Association. The big factor turning the eyes of consumers toward private label products, unsurprisingly, is price. While private label and national-brand frozen products each saw unit share erosion in 2023 — down 3% for private label and down 5.4% for national brands — both segments saw dollar sales grow 7.7% during the prior year. Also notable is the rather weak brand loyalty that consumers have within frozen food despite the category’s having some long-standing national brands. The AFFI report found that 20% of consumers usually purchase private label frozen food products, while 16% said that they prefer national brands. Nearly four in 10 said that brand preference varies by item, and 26% had no brand preference. | Progressive Grocer https://lnkd.in/gFZEj_j3 #retail #supermarkets #frozenfoods #storebrands #privatelabel #consumers

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I am excited when Walmart innovates. The launch of their new Better Goods food brand is bringing innovation, a new private label brand, and new price points to their shelves. This is a smart move at a time when shoppers are changing stores to save money. I know people who have said they would not buy private-label food from Walmart. With this new launch of more than 300 products, there will be many new interesting and tasty products for shoppers to try. This is worth watching. #foodstrategy #foodandbeverage #foodinnovation

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Over 10,000 jobs lost in the QSR/fast food space in California alone according to the California Business and Industrial Alliance (CABIA) Operators needed to raise prices and lay off workers to avoid shutting down Some still shut down These 10,000+ workers need to be repositioned in the workforce because QSR/fast food operators will turn to automation to stay afloat Food/beverage operators can't fight economics and math with heads in the sand Any job or repetitive task that can be automated will be so let's focus on how we can leverage workers in other roles that can't be automated #automated #repetitivetasks #workforce #operations

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Check out this week's Consumer Report where we cover news surrounding Dollar Tree Stores and Krispy Kreme! Dollar Tree plans to sell its struggling Family Dollar brand, fast-food chains are considering limited-time value meals to boost short-term sales, and Krispy Kreme is adding four new doughnut dot flavors to compete with rivals like Dunkin'​ ahead of its McDonald's’s partnership. Also, comment your email address to be a part of our mailing list! Analysts: Sheil Patel

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In the CPG industry it's not about how many doors/stores you get into it's about the quality of stores you get into. I look forward to building relationships with every retailer/buyer. Even though you may not be in a large bix box store at the moment focus on building relationships with independent retailers first then go from there. Building a personal brand helps out a lot in business. This is crucial to let buyers know about you and your products and why you started your business. #retail #growth #business #sales #mindset #businessgoals #businessrelationships #connection #integrity #cpg #startup

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In 2024, you shouldn't need a PhD in #deductions and distributor policies to launch (profitably) on KeHE Distributors. 👇 We walk through the major costs and best practices for #CPG brands distributing through KeHE, and the Confido team is here to support brands every step of the journey. https://lnkd.in/eynMt4RQ

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I hear a lot of talk about the pricing of premium non-alcoholic beverages these days and I feel like a lot of it misses the mark by a large margin. (Shocking, I know, that I disagree with a lot of folks.)There is a definite need for some hard conversations around pricing and value in the NA space, for sure. The disconnect I see is precisely around the “value” question. Nearly all of the criticism coming from the legacy bev-alc world revolves around the fact that, well…there’s no alcohol there. THAT’S THE ENTIRE POINT! For someone that is choosing not to consume alcohol, regardless of the reason, whether it is pregnancy, recovery, moderation or whatever, THERE IS NO PERCEIVED VALUE WHATSOEVER TO THE ETHANOL CONTENT OF A BEVERAGE! Pegging the value of a non-alcoholic beverage to an alcoholic analogue is a fundamental category error.

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🚨FOOD INDUSTRY NEWS🚨 PepsiCo has reported quarterly earnings and revenue that beat analysts’ expectations, despite weaker U.S. demand caused by Quaker Oats recalls and backlash to higher prices for its drinks and snacks. Shares of the company fell more than 2% in morning trading. Earnings per share: $1.61 adjusted vs. $1.52 expected. Revenue: $18.25 billion vs. $18.07 billion expected. 🥤 #pepsico #earnings #inflation #foodindustry #newsletter

Full volume recovery for #packagedfood could take upwards of 18 months as consumers struggle to adjust to higher prices due to #inflation -- requiring #CPG companies to be more flexible and reinvest in their brands as they did during the pandemic, and forcing shareholders to practice patiences, warned General Mills CEO Jeff Harmening at Bernstein's 40th Annual Strategic Decisions Conference late last month. "#Investors have been waiting with bated breath and maybe more than a few members of management teams as well" for volumes across the packaged food landscape to recover after falling alongside rising prices in recent years and after cutbacks in #SNAP spending in March 2023, he said. And, they likely will need to wait a bit longer .... https://lnkd.in/eCjKu7z7 #foodnews #foodandbeverageindustry #CPGindustry #sales

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Headline not matching the accompanying story I’m afraid. Jon Moramarco calls the data “muddy” at best. My own impressions are that many wholesalers have cut their post-pandemic inventories by reducing SKU counts. This by extension disadvantages the smaller producers who consume as much staff time as the larger ones and often sell products with less predictable sales trajectories. There are advantages to marginalising smaller producers both in staff time and capital, but large producers have the power to dictate their wholesaler’s inventory levels sometimes under the threat of pulling their lines with potentially devastating consequences. Wholesaler inventory levels are not necessarily an indicator of the health of the market or consumer behavior.

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Two words: Omnichannel Marketing I’ve been shouting this approach from the rooftops for a while now. If you’re a #craftbeverage brand that wants to get ahead in #grocery, pay attention and take cues from non-beverage brands. The future of grocery marketing is omnichannel!

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SAFE NOTES ARE NOW UNSAFE... OK so what is going to happen to the money that was poured into CPG Brands via these supposed SAFE Notes? Issue is that no priced round took place and now it is likely if it did happen it would be at a fraction of the valuation that was contemplated leading to massive dilution for the founder. Many have a cap...few have a floor. and unless they are converted it will be impossible to raise new money at any valuation. #cpg #safenotes #fundraising

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Need a boost of inspiration for your day? Give a listen to this week's Digital & Dirt podcast and hear a discussion on growing your marketing in the food industry.

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New Forecast: Total eGrocery sales are projected to reach almost $120 billion annually by the end of 2028 and account for 12.7% of total grocery sales in the U.S., up 170 basis point (bps) versus 2023, the starting point for the five-year forecast. according to the 2024 Brick Meets Click 5-Year eGrocery Sales Forecast sponsored by Mercatus Technologies Inc. #grocery #groceryretail #onlinegrocery #eGrocery #growthforecast

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Despite the prevailing gloom and doom in the trade press, there's a silver lining for many adult beverage brands. They're not just surviving; they're thriving with double-digit growth and more! This article examines adult beverage brands' strategies to thrive in the current market. https://lnkd.in/gFS2xgi9

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