“Tony's skillsets are unique and he is someone who takes the right steps to ensure solutions not only follow a human-centric approach but which also align with business goals and metrics. Tony actively fostered inclusive and collaborative enviroments where business, product, UX and engineering parrtners could thrive. Additionally, his ability to communicate and establish metrics was pivotal to guide the vision of the space he was leading. Any team would be lucky to use Tony's expertise and leadership.”
About
Activity
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What are the most important perspectives to consider when you start to create a product? Instead of a Minimum Viable Product (MVP), shift your focus…
What are the most important perspectives to consider when you start to create a product? Instead of a Minimum Viable Product (MVP), shift your focus…
Liked by Tony Smith
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We need to stop bundling UX and UI together. There are key distinctions between them: UX is a macro, strategic way of thinking. • UX encapsulates…
We need to stop bundling UX and UI together. There are key distinctions between them: UX is a macro, strategic way of thinking. • UX encapsulates…
Liked by Tony Smith
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This is really good advice, which I agree with 100%. Building a very strong #portfolio if you are #openToWork can be a deal-maker or a deal-breaker…
This is really good advice, which I agree with 100%. Building a very strong #portfolio if you are #openToWork can be a deal-maker or a deal-breaker…
Liked by Tony Smith
Experience & Education
Licenses & Certifications
Volunteer Experience
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Founder
Mustache For Memory
- 2 years
Health
I'm using the power of facial hair to raise awareness about Alzheimer's disease. In 2008, my father was diagnosed with Alzheimer's. Of course, I was anxious to learn more about the disease and what I learned was not encouraging for my father.
This is my contribution to awareness and support for Alzheimer's research and those living with the disease.
Publications
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What’s missing from your UX portfolio?
Medium
Over the past few years, I’ve talked to a lot of UX designers about their work and how to progress in their careers. Something I love about our industry is the passion for learning and willingness to seek out constructive criticism. The more conversations I have, the more I recognize a pattern.
Your portfolio is often the first touchpoint for communicating your capabilities. But, this article isn’t a comprehensive guide for building a portfolio. Instead, I want to highlight one critical…Over the past few years, I’ve talked to a lot of UX designers about their work and how to progress in their careers. Something I love about our industry is the passion for learning and willingness to seek out constructive criticism. The more conversations I have, the more I recognize a pattern.
Your portfolio is often the first touchpoint for communicating your capabilities. But, this article isn’t a comprehensive guide for building a portfolio. Instead, I want to highlight one critical element I often find missing from UX portfolios… -
Adapting Scrum for UX Design Teams
2019 Convey UX Conference
At the 2019 Convey UX Conference I gave a talk where I shared how I successfully adopted elements of the Scrum framework, intended for software development, to enhance the effectiveness of UX design teams. And I didn’t have to sacrifice quality, innovation, or user-centered design principles.
Slides: http://bit.ly/2TDmPOT -
UX Definition of Done: When is it over?
Medium
Here’s my take on a functional framework for determining when design work is done. A Definition of Done should include some description of the expected deliverables, objectives and the approval process. Because different projects encompass different scopes, the deliverables may be different for each. But the most critical aspect is that the Definition of Done (DoD) is agreed upon before the project begins.
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How to make UX and Agile work better together
Medium
As a UX Manager, I’m constantly looking for ways to make our process more efficient, effective and enjoyable. The good thing is there’s no one-size-fits-all process. But that also makes it hard to define for your particular situation. With that in mind, our team at eharmony has made recent changes that can help inform the direction you take.
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Eharmony rebrands to help people “make better dating choices”
Design Week
The online dating site was founded in 2000, and has a new website, app and branding in a bid to set itself apart from newer dating apps.
Projects
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Mustache For Memory
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Mustache For Memory is an attempt to honor my father who was diagnosed with Alzheimer’s in 2009 by helping others to have a brighter future. There are many promising advances in detecting Alzheimer’s and current research points to a cure in the future. But for those diagnosed today, the conclusion is predictable and inevitable.
Mustache For Memory was created to raise awareness and support for those living with Alzheimer’s and their caregivers. Supporters are encouraged to draw attention…Mustache For Memory is an attempt to honor my father who was diagnosed with Alzheimer’s in 2009 by helping others to have a brighter future. There are many promising advances in detecting Alzheimer’s and current research points to a cure in the future. But for those diagnosed today, the conclusion is predictable and inevitable.
Mustache For Memory was created to raise awareness and support for those living with Alzheimer’s and their caregivers. Supporters are encouraged to draw attention to the cause by either growing a mustache and wearing clothing or accessories with mustache themes. I’ve personally found it to be an effective conversation starter and an ideal opportunity to share information about the charity and issues surrounding Alzheimer’s.
Recommendations received
12 people have recommended Tony
Join now to viewMore activity by Tony
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At Amazon, we strive to use our Leadership Principles (or LPs) every day. Whether we’re deciding on the best ways to solve problems, collaborating…
At Amazon, we strive to use our Leadership Principles (or LPs) every day. Whether we’re deciding on the best ways to solve problems, collaborating…
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LinkedIn Network! I’m embarking on a new professional adventure, seeking roles where I can continue to solve meaningful problems. I need your…
LinkedIn Network! I’m embarking on a new professional adventure, seeking roles where I can continue to solve meaningful problems. I need your…
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