Calling UX professionals in Asia and Australia! Join us July 21–26 for 9 specialized courses led by experienced instructors and industry experts. Elevate your skills through hands-on learning. Take a look at some of the courses: UX Roadmaps: https://bit.ly/3KUf0w9 Service Blueprinting: https://bit.ly/3zeqgB9 View all 9 courses here: https://bit.ly/45CoQME #NNGUX #NNGTraining #UXTraining #UXCourses #OnlineLearning #VirtualCourses #Learning #Courses #VirtualLearning
Nielsen Norman Group
Technology, Information and Internet
Silicon Valley, California 313,841 followers
Evidence-based UX training, research, & consulting. Virtual UX Courses and UX Certification.
About us
Evidence-Based User Experience (UX) Research, Training, and Consulting: Nielsen Norman Group is headquartered in Silicon Valley, with members in 17 additional locations throughout the United States. Services are provided world-wide. Helps clients manage the product and service design process to produce effective, profitable results. In-depth virtual UX training courses online and manages the certification process for the UX Certified (UXC) and UX Master Certified (UXMC) certificates.
- Website
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https://www.nngroup.com/training/virtual/
External link for Nielsen Norman Group
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Silicon Valley, California
- Type
- Privately Held
- Founded
- 1998
- Specialties
- usability, website effectiveness, emotional design, user experience, design thinking, UX, user experience research, and UX consulting
Locations
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Primary
48105 Warm Springs Blvd.
Silicon Valley, California, US
Employees at Nielsen Norman Group
Updates
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Oh no! The spinning wheel of death! 😫 We’ve all been there when an application on our computer suddenly freezes or crashes. Your computing power just isn’t enough. Your brain works the same way. We only have enough bandwidth for a certain amount of information, so processing too much information can cause cognitive overload! As designers, it’s important to know how much our user’s brains can accommodate while interacting with our products and services. In her latest video, Maddie Brown goes over three ways to help reduce cognitive load: 1. Avoiding visual clutter 2. Build on existing mental models 3. Offload tasks Want to learn more about each? Watch her video here: https://bit.ly/3WlC3Xy Take it a step further and take our course on The Human Mind & Usability https://bit.ly/3S0VCSr #Psychology #CognitiveLoad #Usability #MentalModels #BrainFreeze #UXDesigner #UXResearcher #UXPsychology
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With the current state of the economy, the advent of AI, and recent layoffs, many UX professionals are anxious. And we don’t blame you. It’s stressful out there. So, to take a small break from the anxiety, let’s reflect on the aspects of our work that make it meaningful. Recently, Kim Salazar surveyed 126 practitioners, uncovering 8 things practitioners love about working in UX. → Impact & Meaningful Work → User-Centric Approach → Creativity & Problem Solving → Continuous Learning & Variety → Collaboration & Community → Direct Impact on Business → Empowerment & Autonomy → Ethics & Accessibility What’s your favorite thing about working in UX? Let us know in the comments. ↓↓↓↓ Read the full article here: https://bit.ly/3XSAnG3 #WeLoveUX #UXMatters #Accessibility #UXCommunity #ProblemSolving #UXProfessionals #UXJobs #UXWork #UX #UXDesigner #UXResearcher
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How likely are you to recommend this website to a friend or family member? You’ve probably come across this question before after you made a purchase or interacted with a service. This is the prompt behind a popular customer-loyalty metric known as the net promoter score (NPS). While NPS scores are well-known and liked by upper management, there are still some limitations to be weary about: 1. NPS does not capture the full picture when used in isolation. 2. NPS is relevant only with a large enough sample size. 3. By “binning” responses, NPS ignores important information. 4. Customer loyalty is not identical to usability. 5. Customer loyalty cannot capture satisfaction with specific parts of your designs. 6. NPS is often gamed. Interested in learning more about these limitations? Read @Therese Fessenden’s article here: https://lnkd.in/eApsR2WK Or go further with our How to Interpret UX Numbers Course: https://lnkd.in/eazfBzV5 #NPS #NetPromoterScore #UXResearch #UXAnalytics #UX
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#DesignSystems have been a big topic recently (especially if you tuned into Figma's #ConFig2024). They can be a lot to handle, develop, and to learn how to utilize, especially with all the parts that go into making an efficient and useful system. If your team uses a design system, we want to know what you think is the biggest benefit you've found. Check out some of our articles in the meantime: Design Systems vs Style Guides, Kelley Gordon https://lnkd.in/eneHMtbE Design Systems 101, Therese B. Fessenden https://lnkd.in/es8YxB-4 Content Standards in Design Systems, Anna Kaley https://lnkd.in/eiAwqams #ContentStandards #UXDesign #DesignSystem #UIDesign #UXPoll #Poll
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Size does matter… We’re talking about touch targets for touchscreens, of course! Although our designs may be digital, we use our hands to manipulate these elements on touchscreens. Did you know that according to a study from the MIT Touch Lab, the average person’s fingertips are 1.6–2cm (0.6–0.8 in) wide? The typical thumb is even larger — an average of 2.5cm (1 inch) wide! So, designing too small targets can lead to slips, take longer to reach, or cause accidental taps if the spacing is too close. We also need to think of our users’ context(s). Simply walking down the street can make precise taps more difficult. Touch targets need to be large enough to: - Discern what the target is - at minimum 1 cm x 1cm! - Accurately acquire them - Remember that elements clickable with a mouse might not always be accessible by fingers 👆 Want to see some examples? Check out Aurora Harley's article: https://bit.ly/4ewuG6y Or register for our course on Mobile User Experience: https://bit.ly/4bgahQm #TouchTargets #TouchScreens #iPad #iPhone #android #UIDesign #UI #UX
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Is fake research better than no research? This has been a big question in the UX community as the importance of AI to improve our workflows is growing, especially with products like OpenAI’s ChatGPT and Synthetic Users being alluring products to conduct cheap and fast “research.” If you know NN/g, you know that we never recommend that teams skip user research (with real people!). Using synthetic users or AI-generated users with artificial research findings can be harmful to your organization and product. 🤖🤖 UX professionals and product teams should be wary of insights produced by synthetic users and treat them as hypotheses that need testing! However, if you do plan to use synthetic users Maria Rosala and Kate Moran outline how to do it safely and responsibly in their recent article: https://lnkd.in/eqskw9r8 Just remember that UX without real-user research isn’t UX! Want to learn more? Take our course on Practical AI for UX Professionals: https://lnkd.in/eG4HXS8X #UseAIResponsibly #ChatGPT #SyntheticUsers #UXResearch #UXResearcher #UXDesign #AI #ArtificialIntelligence #NNg #OpenAI #UserTesting #UsabilityTesting #UserInterviews
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Are you looking to learn a new skill? Expand your knowledge of UX topics? Well, we’re almost a week away from our July UX courses! This month take one (or more) of our 35 course offerings from Practical AI for UX Professionals to Emerging Patterns in User Interface Design. Taught by our team of NN/g experts and world-class invited speakers, enjoy all of our courses from the comfort of your home. Engaging in hands-on activities with other industry peers and maybe even aiming for your UX Certification. July 13 – July 19 11am - 6pm New York City Time Try some of these courses: July 15 Successful Stakeholder Relationships with Sara Paul: https://bit.ly/4cae6I5 July 16 DesignOps with Rachel Krause: https://bit.ly/3zdwfGe July 19 Usability Testing with Samhita Tankala: https://bit.ly/3zdwfGe Or view the full schedule here: https://bit.ly/4c8AtNT Need help to convince your boss? https://bit.ly/3XFPLVU #NNGUX #UXTraining #UXCourses #UXLearning #Education #UXDesign #UXResearch #PracticalAI #UIDesign #Learning #Courses #OnlineLearning #VirtualLearning #Zoom #Miro #Networking
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Bridging psychology and technology is at the heart of UX design because UX is all about people. One of the many facets that affect how people perceive the world around them is the Gestalt Principles. Dating back to the early 1900s, a group of German and Austrian psychologists began to explore how the human mind processes visual information. They found that we’re hardwired to see whole shapes and objects rather than disconnected lines, spaces, or edges. Having a basic understanding of Gestalt principles can help us to create more intuitive user interfaces. Learn more about each of the principles below: Common Region Article: https://bit.ly/3KTMJWD, Aurora Harley Video: https://bit.ly/4ezIP2Y, Rachel Krause Closure Article: https://bit.ly/3REcz4O Alita Joyce Video: https://bit.ly/3KT6qxL, Sara Paul Similarity Article: https://bit.ly/3RBxbKS, Aurora Harley Video: https://bit.ly/3L055VP, Kate Moran Proximity Article: https://bit.ly/4c1CL1n, Aurora Harley Video: https://bit.ly/4cuAV9c, Lillian Yang Figure/Ground Video: https://bit.ly/3RzvbCU, Samhita Tankala Continuation Video: https://bit.ly/3KTL5UZ, Megan Brown Common Fate Video: https://bit.ly/3KVvmoA, Sarah Gibbons Connectedness Video: https://bit.ly/3xs1UDk, Sana Behnam Want to learn more about Psychology and UX? Take our course The Human Mind & Usability: https://bit.ly/3S0VCSr Or visit our free study guide for more UX psychology: https://bit.ly/4exPFWw #UXPsychology #Psychology #HumanMind #GestaltPsychology #GestaltPrinciples #Gestalt #UXDesign #UIDesign #UserExperience #UXisPeople #UserInterface
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No one likes making errors. Even if they are mistakes, they can make you feel flustered, ashamed, or just be plain annoying. 🫠 Prioritizing error prevention and recovery is a commendable and worthwhile strategy when designing interfaces… but some well-meaning designs sometimes go too far. I mean, I bet we’ve all been yelled at by an email form field for having an invalid email just as we’ve typed the first letter. Subjecting people to overly aggressive error patterns is just frustrating and distracting rather than helpful. For better error messages: - Wait until a user moves on from a field to display an error message - Provide any constraints upfront - Use an asterisk to mark required fields or annotate required fields with the word required - Reserve error-like visual treatments (e.g., red text) for critical system-status messages that are meant to disrupt the workflow Interested in reading more? Read Kate Kaplan's article on hostile error patterns: https://lnkd.in/ej958aUD #ErrorMessages #HostilePatterns #UX #UI #UsabilityHeuristics #Errors #DesignBetterForms #UXDesign #UXUI #DesignPatterns #UIDesign