Tony Hobley

By integrating these insights into our lives, we can build a future where truth, innovation, well-being, and empowerment are the cornerstones of our progress.

7

Boeing's journey to restore its reputation offers valuable lessons in transparency, accountability, and resilience. As brands navigate challenges, it’s crucial to rebuild trust through consistent and authentic engagement with stakeholders. Read more - https://bit.ly/3zKvpRI #Boeing #BrandReputation #engagement

4

Are you attending DigiMarCon-Houston? I will be speaking tomorrow, May 14, 2024 at 2:45pm sharing why podcasting is one of the most impactful ways to market your business. See ya there! #podcastmarketing #podcastconsultant #podcastcoach #podcastmarketer #digimarconhouston #digimarcon

10

3 Comments

Going to dmsc24? Make sure to catch Jonathan Lucenay's talk on how to effectively strategize with data sources for your marketing audiences!

2

Part 2/3 of the Push Marketing Series 🚘 General Motors, Masters of Agility GM has long been synonymous with innovation and resilience in the automotive industry. Today I want to shine a spotlight on their marketing strategies, often standing out as exemplary in their reach and impact.   Effective push promotions and incentives play a key role in GM’s marketing strategy helping GM maintain its position as one of the leading automakers and consistently propelling the brand forward in a competitive market landscape. GM has long leveraged the power of digital technology to engage with consumers on a more personalized level. From targeted incentives and promotions to students, military families, or first responders to special promotions around holidays such as Memorial Day or Black Friday, GM is continuously encouraging customers to make a purchase and rewarding loyal customers for their repeat business. However, the pandemic showed us how critical this concept is and since then, CMO, Deborah Wahl has pushed her team to become even more ultra-focused on the consumers' minds and behaviors. In an interview with CMO Today, Wahl described the importance of becoming an expert in agility and adaptation. Today, an organization must be prepared to quickly solve problems that didn’t exist yesterday, be able to let go of existing plans and shift to completely new ones, often all at a moment’s notice. We saw GM do this successfully during the pandemic, by harnessing data analytics and consumer insights, GM tailored its digital marketing efforts to resonate with the preferences and behaviors of its target audience and was able to meet its customers where they were, wherever that may be. Launching virtual showrooms like “Cadillac Live” and online shopping experiences “Shop. Click. Drive” proved so successful they launched the same in the following years for all their other brands. In an era where consumer preferences are ever-evolving, GM remains agile, continuously refining its approach to stay ahead of the curve. Whether it's embracing emerging technologies like augmented reality or forging strategic partnerships to extend its reach, GM demonstrates a forward-thinking mindset that keeps it at the forefront of the industry. With a steadfast commitment to pushing boundaries and exceeding expectations, GM continues to redefine what it means to be a leader in the industry. Let's continue to be inspired by the ingenuity and resilience of brands like GM as we embark on the journey ahead. 🚙 ⚡ #GM #PushMarketing #CEOinsights #AutomotiveInnovation #MarketingStrategy #Brand

9

By applying these lessons — and perhaps even embracing a bit of Monk’s unconventional wisdom — businesses can unlock new opportunities, navigate uncertainty, and achieve lasting success. https://hubs.ly/Q02C12-10

8

Managing customer data has never been more intuitive. 📊 Learn how Microsoft Dynamics 365 Customer Insights reshapes customer journeys in real-time and empowers teams with actionable AI insights.

1

Smart move! Best practice is generally two DSPs (three max). The reason to use more than one is because each has its own strengths, in many cases technologies, and audience data & targeting capabilities. Layering this with a CDP that can directly integrate with the DSPs for real-time audience activation, as well as ingest and unify various IDs & leverage data clean rooms for identity resolution (I.e. The Trade Desk UID 2.0, LiveRamp RampID, etc) is a recipe for success - for both advertising performance and customer experience.

18

Just released. The questions we tackled: 1. HOW DO YOU SUCCESSFULLY DRIVE PERSONALIZATION AT SCALE? 2. WHAT MIX OF TECHNOLOGY HAS TRULY MADE A DIFFERENCE? 3. HOW DO YOU DRIVE MARKETING SUCCESS WITH SPEED AND AGILITY? 4. WHAT IS THE OPTIMAL ALIGNMENT BETWEEN SALES & MARKETING? 5. WHAT'S YOUR MARKETING ORGANIZATION OF THE FUTURE LOOK LIKE? Checkout these amazing marketing insights (https://lnkd.in/eVUBQDih) from my conversations with Sydne Mullings from Microsoft, Ramya Kumaraswamy from TaskUs, Mariana Cogan from Hexagon Manufacturing Intelligence, Craig Rones from Trustwave and Orsa Britton from Zimmer Biomet.

7

1 Comment

The Science of Brand love This podcast presents an excellent overview. https://lnkd.in/gqqkP7ms

14

With the digital landscape continuously evolving, adopting AI isn't just a trend; it's a strategy for creating immersive customer experiences that blend technology with creativity. The future looks promising as these innovations offer a unique opportunity to connect with customers like never before. Learn more: #innovation #stayaheadofthecurve https://lnkd.in/ejXmTkKe 

1

Rip off the band-aid. Honor the heritage. Build new emotional brand connections. Plow away tribalism. Do the hard work. When two companies merge to become one brand, it's usually beneficial for the corporate culture to unify the brand identity with urgency. It's never easy, but it doesn’t need to be difficult. When Carrie Giaimo, Ken Chrisman, and Darcy Curran gave us the opportunity to help build a brand that communicated the competitive advantage created by the combination of Warren Manufacturing and Highline Distribution, we were honored to brand what will be the most omnipresent automotive brand in the aftermarket: new logo, new mission, new vision, refreshed trade show booth, new merch, new hype videos, new sales materials, new Powerpoint templates, reskinned website , new brand standards, integrated foundational social, and trade show recaps were just some of the projects we sprinted through in 4 months. No ambition too big, no deliverable too small. The collaborative spirit and executional excellence between Highline Warren and the Tattoo Projects team is a real-world-solution to all the click-bait-cliché-LinkedIn-think-pieces stoking fake division between in-house and agency teams. The future of branding isn't "either / or". It will always be "and", and that's what will separate great brands from the sea of sameness. This push demanded every one of our departments, branding, digital, social, production, to directly plug into Highline Warren’s key stakeholders. Nimbly operating hand in glove with the client’s internal teams to reach the same goal. I'm professionally awed by what the teams accomplished, and grateful for the trust and team spirit between all the organizations. Big shout of to Rebecca Radford for all the overlapping project plans, and Carrie Giaimo for having the vision, experience to push for a unified mark, and trust in the teams. Credits: (DM me if I missed anyone, happy to add) Client: Highline Warren CEO: Darcy Curran President: Ken Chrisman CMO: Carrie Giaimo CFO: Brad Moreschi Head of Corporate Communications: Catherine Butler Senior Director of Integrated Branding: Syreeta Norwood VP of Category Management: Eric Wheeldon Digital Director: Bryan Kowalinski Design Manger: Kholt Joyce VP of Marketing: Kristin Herrmann-Ratz Private Equity: Pritzker Private Capital Agency: Tattoo Projects Chief Growth Marketing Officer: Andrew Hagopian VP of Project Management: Rebecca Radford Digital Project Manager: Allen Chan Strategy Director: Roger Beasley Senior Account Executive: Jane Finney Hall Account Executive: Jack Deluca VP of Production: William Boyér VP of Social: Kayla Zarecky VP of Digital: Paul Benninghove Jr. UX Designer: Mackenzie Fuhrman VP of Social: Kayla Zarecky Associate Creative Director: Christopher Bazata, MBA Senior Art Director: Anna Rissanen Copywriter: Duncan Heredia Design Intern: Benjamin Johnson Copywriter Intern: Chad B. #branding #design #automotive #merger #inhouse #agency

39

6 Comments

Dumping your CMO as a scapegoat for lost sales? Think again. In many cases, they're not responsible. As the shortest tenured executive at most companies, CMOs are an easy target. But cutting them may not be the right answer if other leaders are making all the client-side decisions. Perhaps it's time for more companies to consider a Fractional CMO and reevaluate who really owns sales decisions, sales leadership, and client relationships. Often, it's not the CMO's responsibility at all. #CMO #MarketingExecutive #MarketingLeader #CreativeLeader #CreativeExecutive

4

3 Comments

Crafting a compelling value proposition is crucial for business success. Learn how to create one in 3 steps and see examples here: @JohnGCourtney

1

We are in an era where the modern marketer can be a change agent in their organization. More proof of this power to lead through transformation: https://lnkd.in/eic-sbiD #marketingleadership #integratedmarketing #transformativeleaders #modernmarketing ::  Want more marketing::magic? Follow me & click the bell (🔔) on my profile to see new posts! 🟧 Happy marketing! 🟧 

4

"How do you create a culture of continued #AI adoption and learning in your organization?" This question was posed to me on the stage at #DX32024 and one that I get asked all the time. The answer is simple... King Street Media prioritizes passionate and curious candidates over a few additional years of experience any day. Why? Curious people will help you identify problems or opportunities outside the confines of any job description. In this age of quantum-leaping technological advances, the curious will thrive. DX3 Showcase #hiring #marketinghires #contentmarketing

28

1 Comment