Articles by Tom
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If you're running a website, would you rather have 20 low-quality ad units sitting on it, or 5 high-quality placements? Which do you think will…
If you're running a website, would you rather have 20 low-quality ad units sitting on it, or 5 high-quality placements? Which do you think will…
Liked by Tom Goodwin
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I am not sure we can take this headline as factual. First of all, it should be stated that this article covers only luxury apparel and accessories…
I am not sure we can take this headline as factual. First of all, it should be stated that this article covers only luxury apparel and accessories…
Liked by Tom Goodwin
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I loved working in advertising most of my life, it taught me many things, one was to care about the tiny details. It was a bit much sometimes. Once…
I loved working in advertising most of my life, it taught me many things, one was to care about the tiny details. It was a bit much sometimes. Once…
Shared by Tom Goodwin
Publications
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Digital Darwinism
Kogan Page
So what would your company look like if you built it today?
Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now.
Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work.
We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon…So what would your company look like if you built it today?
Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now.
Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work.
We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon, Spotify, and Facebook have achieved unprecedented growth by exploiting gaps in the market left by large legacy corporations.
Companies like Netflix and Dyson reinvented themselves by tapping into the power of self-disruption and setting out on bold new paths. Upstarts like Tesla and Tencent have challenged conventional thinking in ways that go beyond existing theories of digital transformation.
They are doing what has never been possible before, but is it despite—or because of—their lack of experience?
In this provocative book, Tom Goodwin explores change in the larger context of society, and how, throughout history, each time a new technology emerged, its power was entirely misunderstood.
Goodwin proves that every assumption the business world made about “digital” has been wrong, maps out specific strategies to drive real transformation right now, and outlines ideas and solutions for ambitious companies who want to prepare for the future and unleash what’s next.
In short, Digital Darwinism is a deep dive into what business leaders can do to thrive in the modern age. It lights a fire under complacency and offers a challenging new perspective on not only how to think about change—but how to actually do something about it.
Languages
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French
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