Taylor Bloom

Sports produce data. Big Data.
“Big Data,” a compilation of data sets so enormous and complex that they are difficult to decipher using traditional database management resources–is one of the latest trends to shake up the sports world.

In recent years, like every other professional sports team, the Reds have had to transition their historic franchise into the world of social media. This emergence of social media has given rise to a flurry of new marketing positions in professional sports that are focused on fan engagement and interaction.

We live in a world where individuals (especially those in the public eye) are always one misguided tweet away from going ‘viral’ and irrevocably damaging their reputation forever. This is an interview-article about the challenges that student athletes face today with pervasiveness of social media.

Technological advancements in sports have played a major role in the improvement of all types of athletic competition. This is an article about a revolutionary new company, Catapult Sports, and it's new sports training product called Optimeye.

After two years of sidewalk detours, construction zones, and yellow caution tape, the new Pauley Pavilion is finally complete and open for business. This is an interview-article about the technological upgrades that were added to UCLA's famous basketball arena.

With the symbiotic relationship between sports and social media becoming more prevalent today, many types of social sports apps are being created to meet the needs of specific groups of sports fans. This is an interview-article about a new app for the die hard soccer fans who want to not only share their enthusiasm, but ‘shout’ it as well.

The phenomenon of social media has forever changed the way sports fans experience the thrill of following their favorite team. This is an interview-article about how a new social soccer app, called Fanatix, connects fans like never before.

Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure. This is an article highlighting the marketing opportunities for the NFL outside of the United States.

The 2012 Olympic games were just as much a marketing competition as they were an athletic competition. Nike chose to “embrace the weird” and as a result came away a big winner. This article is about the future of sports marketing and the IMG Sports Marketing Symposium.

Olympiacos FC, the most successful soccer club in Greek history, has partnered with KYCK to be its social media platform for connecting with fans. KYCK is a social media start-up solely dedicated to soccer fans. This is an interview article about a new soccer site that allows fans to connect with their favorite players and teams.

Sports leagues and franchises have an amazing ability to transcend political, economical, religious and sociological boundaries unlike any other individual or entity. This is an interview-article about the potential that sports have to make a positive impact on the way the world views the environment.

The University of Washington has done something that no other college has done. They have signed a deal with Daktronics and Harris Crop., that will give them a digital communications network connecting 10 sports facilities on the Washington campus. This is an interview-article about some of the latest sports technology that is being installed on the University of Washington campus.

Everyone needs wireless internet today. Period. Whether it is your laptop, tablet, or smartphone, the “bring your own device” era is here to stay. This is a challenge for sporting events because large crowds amount to a higher demand for wireless internet. This is an interview-article about the challenges of meeting the digital demands of sports fans today.

A league-wide change will go into effect this upcoming season when all teams will switch from the problematic analog headsets to new digital headsets. This new digital system was tested in last year’s Pro Bowl and this year’s preseason games, and it will now be put to use in every stadium across the league. This is an article about the technology behind the new headsets being used in the NFL.

Social media has become increasingly more pervasive in our sports viewing experiences. Here are six great new sports apps (in no particular order) that are bringing fans together like never before - This is an article about some of the most social sports apps in sports.

Ten NBA teams, including the Oklahoma City Thunder, are using a missile tracking technology to record every single player movement twenty-five times per second (72,000 times per game). This is an article about some of the coolest technology being used in sports.

The combination of Ooyala, one of the fastest growing companies in online video, and Pac-12 Enterprises, the new multiplatform media company of the Pac-12 Conference, will create an unprecedented online sports entertainment network that will be accessible to fans anywhere at anytime. This is a an article about the new Pac-12 network.

Earlier this week at the annual E3 conference in Los Angeles, Microsoft and ESPN extended their partnership that will allow live streaming of ESPN broadcasts on Xbox Live. This is an article about how Xbox and ESPN are working together to offer new services to sports fans.

Running shoes are becoming brightly colored cultural staples that combine fashion with advanced technology. Two of the largest companies that produce running shoes, Adidas and Nike, are continuing this evolution by each creating a new line of ultra-lightweight next generation running shoe that will be customizable to the runner’s unique foot, eco-friendly to produce and lighter than ever before.

In order to make the fan’s experience at the ballpark more personal the Marlins are implementing nearly a dozen new social media marketing initiatives that included adding more content to the existing Facebook and Twitter accounts as well as growing the Marlins’ Pinterest and Google+ presence and launching two new mobile applications.

The increasing popularity of Twitter has had a major effect on the relationship between sports fans and their favorite athletes. Fans can personalize tweets towards specific players on their beloved teams and players can reach out to their die-hard fans. A more intimate relationship now exists between player and fan because of Twitter.

On April 14th, during the annual spring football scrimmage and the Michigan versus Ohio State lacrosse game, #GoBlue was painted across each 25-yard line of the football field. Michigan athletics also added a “Tweet Board” for fans who follow #GoBlue on Twitter and want to get their tweets shown to the stadium during the game. Maleh explained, “This initiative will help our athletic department use technology as a competitive advantage to engage and connect to fans, build brand loyalty, and… Show more

On April 14th, during the annual spring football scrimmage and the Michigan versus Ohio State lacrosse game, #GoBlue was painted across each 25-yard line of the football field. Michigan athletics also added a “Tweet Board” for fans who follow #GoBlue on Twitter and want to get their tweets shown to the stadium during the game. Maleh explained, “This initiative will help our athletic department use technology as a competitive advantage to engage and connect to fans, build brand loyalty, and grow the digital audience.” Show less