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Articles by Stacie M.
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WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE
WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE
By Stacie M. de Armas
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The mentorship journey can look different for Latino/a/xs
The mentorship journey can look different for Latino/a/xs
By Stacie M. de Armas
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Dime Con Quién Andas y Te Diré Quién Eres
Dime Con Quién Andas y Te Diré Quién Eres
By Stacie M. de Armas
Contributions
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What are the key factors to consider when choosing a brand renewal agency?
From a DEI perspective: Any brand renewal refresh should heavily consider the evolution of diverse thought, growth of the importance of sustainability, and inclusive narratives among today's consumers. A few considerations: -Choose a brand renewal agency with DEI-related work experience and a diverse workforce and leadership team. -Seek an agency with cultural competence to navigate complex issues related to identity, power, and privilege. -Look for an agency that is receptive to feedback and input from diverse stakeholders and incorporates DEI principles into their brand renewal strategies. Prioritize DEI when selecting a brand renewal agency to ensure your renewed brand identity aligns with your values and commitment to DEI.
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How do you balance consistency and novelty in your consumer learning strategies?
Consistency in brand messaging matters, especially in the DEI space. It shows you're committed to diverse communities beyond special events or affinity months. Consistent, regular and varied engagement helps build trust and credibility. But, it's important to find the right balance between consistency and novelty. Novelty can spice up campaigns, but —going too far might hurt your brand's authenticity. Use novelty to enhance, not dilute, your message. Make sure you have earned permission to be in the spaces and conversations with diverse consumers- and engage while staying true to your brand's identity.
Activity
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I was beyond excited when Pedro Antonio Guerrero and the team approached me earlier in the year to ask if I'd contribute to a #podcast episode for…
I was beyond excited when Pedro Antonio Guerrero and the team approached me earlier in the year to ask if I'd contribute to a #podcast episode for…
Shared by Stacie M. de Armas
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June/July are always the busiest for me. This year I juggled #Cannes, my birthday, daughter graduating, an impending move, and soon sending my…
June/July are always the busiest for me. This year I juggled #Cannes, my birthday, daughter graduating, an impending move, and soon sending my…
Shared by Stacie M. de Armas
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I’m very excited to share that I’ve started a new position as VP Supply Strategy and Activation at Comcast. Looking forward to working with Karen…
I’m very excited to share that I’ve started a new position as VP Supply Strategy and Activation at Comcast. Looking forward to working with Karen…
Liked by Stacie M. de Armas
Experience & Education
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Nielsen
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Languages
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Spanish
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Spanish
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Some of my VERY favorite people ever are in this vid!!
Some of my VERY favorite people ever are in this vid!!
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