Sourabh Kothari

Content marketing is storytelling is content marketing is storytelling. But what if we told you that the most important story you need to tell doesn’t have you or your product in it?

Removing your company from the equation keeps your perspective in line with your audience’s needs, wants, and journeys. Once you know what they are missing and how they will look for it, you can perfectly position your story to fill that need in the place where they will be searching for it. Additionally… Show more

Content marketing is storytelling is content marketing is storytelling. But what if we told you that the most important story you need to tell doesn’t have you or your product in it?

Removing your company from the equation keeps your perspective in line with your audience’s needs, wants, and journeys. Once you know what they are missing and how they will look for it, you can perfectly position your story to fill that need in the place where they will be searching for it. Additionally, nobody likes to be talked at these days. If your story requires a passive audience, it will fail. Creating a narrative that is interactive will attract and hold your audience’s attention in a noisy world. If your content lines up with what they need and gives them an opportunity to join in, they will finish your sentence and buy your product.

In This Episode:
- How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C
- Why successful marketing storytelling means a focus on characters instead of story
- How changes in audience expectations leads to dynamic and collaborative presentations
- Why winning content means first thinking of how your audience would succeed without your product Show less

The evolution of content is changing how we learn and connect with the world around us. Events play a pivotal role in this transformation and it’s time to rethink how you define, design and deliver event content. This session will cover how you can guide your organization through these changes and how to prioritize intent before content, the evolution of presentations and what we can learn from the 5 best examples of event content marketing in US history.

Learning Objectives:
- Build… Show more

The evolution of content is changing how we learn and connect with the world around us. Events play a pivotal role in this transformation and it’s time to rethink how you define, design and deliver event content. This session will cover how you can guide your organization through these changes and how to prioritize intent before content, the evolution of presentations and what we can learn from the 5 best examples of event content marketing in US history.

Learning Objectives:
- Build your case to change how your organization defines, creates and leverages event content
- Create content that embodies the character of your organization, audience and influencers
- Deliver content that shapes, motivates and mobilizes your community and affects change Show less

If knowledge is the key to decision-making, we live in an age of knowledge abundance for almost every business decision that needs to be made. Yet the more we learn the less we seem to know and thus we find ourselves less decisive than ever. Clearly emotions and our relationships with people, brands and ideas play an integral part in how we make decisions at work. See how these all come together when professionals engage via video and webinars and how rich media influences their… Show more

If knowledge is the key to decision-making, we live in an age of knowledge abundance for almost every business decision that needs to be made. Yet the more we learn the less we seem to know and thus we find ourselves less decisive than ever. Clearly emotions and our relationships with people, brands and ideas play an integral part in how we make decisions at work. See how these all come together when professionals engage via video and webinars and how rich media influences their behavior.

Interactive media and games increasingly pervade and shape our society. In addition to their dominant roles in entertainment, video games play growing roles in education, arts, science and health. These talks bring together a diverse set of experts to provide interdisciplinary perspectives on these media regarding their history, technologies, scholarly research, industry, artistic value and potential future. As the speakers and title suggest, the series also provides a topical lens for the diverse aspects of our lives.

mediaX at Stanford University: http://mediax.stanford.edu/
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Video has exploded across your company and keeping your internal and external audiences' attention has become your primary challenge. Everyone now wants video but how do you rise above the noise? What should you focus on and who should you work with? These are the questions we answered in this session from Vidyard's Space Camp conference in San Francisco.

Brief article with excerpts and a link to the complete video of our panel session from Streaming Media West 2014.