Jennifer Fields

San Diego, California, United States Contact Info
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About

Winner of a 2022 B2B Sales & Marketing Innovator Award.

Experienced in Marketing…

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Experience & Education

  • Nexthink

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Volunteer Experience

Publications

  • The Golden Ticket: How To Build A Pipeline Acceleration Campaign

    B2B Marketing Exchange

    We've all spent hours looking at stuck pipeline with the thought: "How can us as marketers do more to help accelerate this?" This session is for those who have that "win and lose as a team" mindset and want to do all they can to help their sales colleagues to progress and win their deals (and, let's face it, hit their bonuses).

    Partners in Pipeline — Jen & Kait — both work as Sr. Demand Gen Marketing Managers at Nexthink focusing on integrated global customer upsell and new logo…

    We've all spent hours looking at stuck pipeline with the thought: "How can us as marketers do more to help accelerate this?" This session is for those who have that "win and lose as a team" mindset and want to do all they can to help their sales colleagues to progress and win their deals (and, let's face it, hit their bonuses).

    Partners in Pipeline — Jen & Kait — both work as Sr. Demand Gen Marketing Managers at Nexthink focusing on integrated global customer upsell and new logo campaigns. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics. Attendees will walk away from this session with an overview of elements to incorporate into a campaign designed to progress pipeline, including a fun case study from our company: "The Golden Ticket," in which we ran a direct mail campaign designed to drive key contacts in open opportunities to our annual user conference.

    You’ll learn:
    • Tactics to incorporate into a pipeline acceleration campaign;
    • How to work with internal stakeholders to ensure success; and
    • Results from our real-life case study “The Golden Ticket.”

    Other authors

  • How to Build a Multi-Channel Integrated Marketing Strategy

    MarketingProfs

    Don’t know where to start when it comes to building a multi-channel campaign strategy? Or built a great strategy but having trouble communicating it to internal stakeholders? Join Demand Generation experts, Jennifer Fields and Kait Dell’Erario from Nexthink to learn where to begin, how to pick your channels (and divide efforts among them), partner with stakeholders, and more… Learn how to get your multi-channel marketing dreams off the ground (or improve your existing strategy) to maximize…

    Don’t know where to start when it comes to building a multi-channel campaign strategy? Or built a great strategy but having trouble communicating it to internal stakeholders? Join Demand Generation experts, Jennifer Fields and Kait Dell’Erario from Nexthink to learn where to begin, how to pick your channels (and divide efforts among them), partner with stakeholders, and more… Learn how to get your multi-channel marketing dreams off the ground (or improve your existing strategy) to maximize impact, contribute to the company pipeline and hit those booking & sales goals.

    You’ll learn:

    Building: Where to begin, how to decide on what works best, and which campaign frameworks to use
    Execution: How to manage the moving elements of a multi-channel strategy and work with sales for maximum impact
    Measurement: Reporting on your campaign successes and improving your future campaigns

    Other authors
    See publication

Honors & Awards

  • 2022 B2B Sales & Marketing Innovator Award

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    Jennifer has spearheaded the integrated campaign launch of Nexthink’s first published book, “Digital Employee Experience for Dummies”, with tremendous business impact. This launch involved promoting the book across internal channels, events, webinars, direct mail, email, paid media, digital advertising, social media and more. The book launched in March 2022 and continues to be the highest piece of content impacting Nexthink’s new business pipeline. The book launch saw an immediate impact to the…

    Jennifer has spearheaded the integrated campaign launch of Nexthink’s first published book, “Digital Employee Experience for Dummies”, with tremendous business impact. This launch involved promoting the book across internal channels, events, webinars, direct mail, email, paid media, digital advertising, social media and more. The book launched in March 2022 and continues to be the highest piece of content impacting Nexthink’s new business pipeline. The book launch saw an immediate impact to the business – within one week of launch, it had already 172 digital downloads, added 46 new names to the database, and garnered 9 MQLs with enterprise-sized companies.

    Link: https://b2bsalesmarketing.exchange/b2b-innovator-awards/b2b-innovator-awards-innovator-of-the-year/

  • 2020 B2B Sales & Marketing Innovator Award "Gen Z Trailblazer"

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    Jennifer Fields has led the Plex Systems demand generation marketing strategy to launch into the food & beverage (F&B) industry. She began just as the pandemic hit and many manufacturers were shutting down. With the rise of the pandemic, Jennifer had to quickly reform existing events schedules for 2020 and strategize a play into the F&B industry to diversify Plex business interests. Jennifer prides herself on having a mix of creative and analytical marketing skill sets. She is passionate about…

    Jennifer Fields has led the Plex Systems demand generation marketing strategy to launch into the food & beverage (F&B) industry. She began just as the pandemic hit and many manufacturers were shutting down. With the rise of the pandemic, Jennifer had to quickly reform existing events schedules for 2020 and strategize a play into the F&B industry to diversify Plex business interests. Jennifer prides herself on having a mix of creative and analytical marketing skill sets. She is passionate about aligning and partnering with internal stakeholders to surpass pipeline and opportunity goals.

    Link to Innovator Award profile: https://www1.demandgenreport.com/a/2020-b2b-innovator-awards/gen-z-trailblazer/#Jennifer-Fields

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