Shawntina Phillips

✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY

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Are you a Senior Woman Leader working in the Ad Tech industry? Are you looking for inspiration, opportunity for enlightenment, and deep learning as a leader? Consider this ad tech group leadership program with #LeadWithBliss! Nicole Bliss is amazing! #womenleadership #consciousleadership #adtech #leadership

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Money talks in all forms of media and sports media is no different. Well, for these past few years, and especially this year for women’s basketball, money revenue has been powerful. Women’s advertising revenue and overall revenue have skyrocketed. Viewership is up in a big way thanks to stars like Caitlin Clark and recording-setting attention is being delivered. Glad we are seeing women’s sports receive the attention they deserve. After seeing Caitlin Clark's rookie contract value last night, here's to hoping this revenue potential begins to positively influence WBNA earnings in the same way. #WomensSports #Sports #Advertising

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✅🖥️ AdExchanger (4/24): “The (CTV/ OTT apps) with the best chances are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street, said Laura Martin, senior media and internet analyst at Needham & Company. The way investors see it, upper-funnel advertising alone simply isn’t good enough for streaming to be valuable. Platforms have to be able to attribute actual business outcomes to their ad inventory, or risk losing out to the competition. It’s also harder to earn a profit in streaming because there’s less ad inventory compared to linear TV. But in their quest for outcomes-based measurement, streaming platforms are transforming into mini walled gardens with vaults of viewership and audience data under lock and key, according to Martin. Which certainly goes against the buy-side push for more transparency into streaming data and inventory, she added. Some platforms are stuck between a rock and a hard place. They face conflicting demands between investors and advertisers. Now, winners and losers are starting to emerge.” ⬇️ #streamingtv #ctvadvertising #ebita #brandformance #tv3

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

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📺 May TV Trends 📺 It’s been an exciting month in the world of TV with Newfront and Upfront weeks wrapping up in New York, more announcements around streaming bundles (aka the new cable), and the battle for NBA rights is heating up! Upfront Pitches - Major broadcasters and new entrants like Amazon, Netflix, and YouTube made annual pitches to buyers this week. Their presentations felt more like the spectacles of the past which showcased their celebrity talent and new content compared to last year which focused more on tech due to the writers' strike. - Buyers maintain it will be a soft market, but publishers like Disney touted strong demand, especially for sports and streaming. With both sides telling a different story, it could lead to a long summer for negotiators. Streaming Bundles - There is a growing trend in streaming around bundles of services (what a novel idea). Comcast announced a new bundle featuring Peacock, Netflix, and Apple TV+ to bolster its broadband service and retain cable customers. - Disney, Fox, and WBD finally announced the name of their new sports streaming bundle: Venu Sports. Plans are to launch this fall and analysts predict it will be a big blow to linear.  - Disney and Warner Bros. Discovery (WBD) announced a bundle including Disney+, Hulu, and Max. NBA Rights - NBA rights negotiations opened up to all bidders earlier this month, beyond just the incumbent Disney and Warner Bros. Discovery. The NBA has expressed interest in expanding from two partners to three partners including at least one streaming partner. - Rumors are that Disney and Amazon have already reached tentative agreements with the NBA. WBD is trying hard to hang on to the third spot, but Comcast has made an attractive offer to bring back the “NBA on NBC” and looks like the front-runner. Google is rumored to be pursuing rights for the NBA League Pass package. #tv #ctv #streamingtv #tvadvertising Beau Ordemann Stephanie Foster Ashley Zemel Brett Hurwitz Brian Zaben Anthony Winters, MBA John Grad Danny Dikovsky Joshua John Miles Brehm Emily Liang

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3 new interactive and shoppable ad formats for Prime Video that are taking cues from Social and other streaming platforms - Shoppable Carousels, Interactive Pause and Brand Trivia Ads. I have personally been watching more Prime Video as of late and can't wait to see more of my favorite advertisers there! 😀 #AmazonAds #StreamingAds #VideoMarketing #PrimeVideo #DigitalAdvertising #Innovation #EcommerceAds

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Fallout on Prime Video... 65MM viewers in 16 days | Most-watched title ever with the 18-34 demo (through first 16 days) | Renewed for Season 2... Younger Audience + Premium Content all with Meaningful Scale.

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Yahoo Advertising and Yahoo DSP has been making waves at this year’s IAB’s NewFronts (and not just because of our party with Beck). During NewFronts, we announced partnerships and an expansion to our Yahoo Identity Solutions capabilities to help you target your audience more effectively. Here's a rundown of the exciting news you might have missed and how these developments can benefit your advertising strategy: Comprehensive, high-quality TV viewership data With our renewed partnership with VIZIO, advertisers will get continued access to VIZIO Inscape automatic content recognition (ACR) viewership data as part of Yahoo Unified TV Audiences. This unique collaboration leverages the power of comprehensive TV viewership data to enable DSP buyers to activate effective audience segments informed by both CTV and linear viewership behaviors. CTV meets retail media With our new partnership with Kroger Precision Marketing (KPM), you can activate Kroger's purchase-based audiences in the Yahoo DSP for omnichannel targeting and closed-loop measurement. This Kroger data is available across channels, but this is the next frontier in CTV advertising, offering a unique blend of CTV and retail media. Future-proofing CTV We recently expanded Yahoo Identity Solutions on CTV, future-proofing media delivery despite signal loss. Our launching partners include Paramount, Freewheel, Tubi NBCU, and more. Check out the Adexchanger article to learn more. https://lnkd.in/ePvrZ-iC Beau Ordemann Ashley Zemel Mark Fleisch Miles Brehm Joshua John Brett Hurwitz

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Instacart and NBCUniversal’s new partnership connects CPG with Streaming and has the potential to change retail. NBCUniversal and Instacart are broadening their existing collaboration to introduce a fresh retail media avenue, allowing Instacart’s CPG advertisers to interact with viewers through NBCU’s streaming and linear TV content. In late 2023, the two companies united to incorporate NBCU’s Peacock streaming platform into the Instacart+ membership package. Now, advertisers gain access to engage consumers through NBCUniversal’s content and analyze campaign effectiveness by leveraging ad exposure and purchase data from Instacart. Tim Castelli, VP of Global Advertising Sales at Instacart, highlighted the forthcoming capability for NBCUniversal advertisers to utilize Instacart’s first-party audience data to enrich their streaming campaigns and validate their impact through closed-loop measurement. This seamless integration presents a mutually beneficial scenario for consumers and brands alike, enabling viewers to encounter a CPG ad on streaming platforms and have the product delivered within an hour via Instacart. The rollout of this offering is slated for Q2 on the streaming service, with plans to extend to linear programming. With this collaboration, CPG brands can engage with the next wave of grocery shoppers in an immersive setting. This initiative aligns with a broader trend among established retail media players such as Instacart, aiming to integrate their first-party shopper data into third-party advertising environments. https://lnkd.in/g9rcxrVJ #digitalmarketing #retail #firstpartydata #CPG #advertising #OTT

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Content creators and influencers are going to play a huge role for reaching and mobilizing young voters and voters of color, but what should campaigns be considering when coming up with an influencer outreach strategy? I got to share my expertise on the benefits and drawbacks of using influencers for GOTV and issues advocacy campaigns with Campaigns & Elections, and you should check it out below! #influencermarketing #politicalcampaigns #socialmedia #2024election

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Today, Yahoo further expands Yahoo Identity Solutions to CTV! The article below from AdExchanger summarizes all the key points and what this means to advertisers.

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The National Basketball Association (NBA) is in the final stages of media rights negotiations, formalizing written contracts with The Walt Disney Company, NBCUniversal and Amazon this week. Sources report that these negotiations may lead to legal action from incumbent Warner Bros. Discovery. Industry insiders predict that ESPN will pay around $2.6B-$2.8B annually for the league's "A" package, while NBCUniversal's proposed "B" package is expected to be worth between $2.5B and $2.6B annually. Amazon's deal is likely to be worth between $1.8B and $2B, including the Emirates In-Season Tournament, the SoFi Play-In Tournament, first-round playoff games, the WNBA and international rights. Stay tuned for more updates as the NBA finalizes these contracts with major media companies. Sounds like the 2024-2025 will be the last year of Warner Bros. Discovery - "Inside of The NBA", with Ernie, Charles, Kenny, & Shaq. Via Sports Business Journal #NBA #mediarights #sportsbiz #nbc #amazonprimevideo #disney #media #sportsmarketing #sportsmedia #sportssponsorships #sponsorships #brandedcontent #ai #mensio #hive

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✅🖥️ The Verge (podcast; 6/17): “…the company just announced that it has 80MM MAUs monthly and according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else save Netflix and YouTube. All of those streaming service price hikes are driving people to free options, and Tubi is right there to catch them. Tubi’s model is different: it licenses content that’s already made, lets people watch it for free, and supports itself with advertising. But that means it’s competing for ad dollars across the attention economy online: not just Netflix, but TikTok, Instagram, YouTube, and everything else. I wanted to know how (their CEO) was thinking about that, especially since the social platforms don’t spend any money on content at all. CEO Anjali Sud’s plan is to make Tubi feel like a more premium home for better work from all of those creators. It just launched something called “Stubios,” which allows fans to vote on creator projects that Tubi will fund — basically setting up a YouTube- or TikTok-to-Tubi pipeline. But all of that costs money, too: CEO Anjali Sud recently said that Tubi isn’t yet profitable, “but it could be,” and we really took a deep dive into that.” ⬇️ #podcast #fast #streamingtv #ctvadvertising #upfronts #canneslions https://lnkd.in/eRDJXkCX

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✅🖥️ NextTV (7/9): “The pause ad format has proved popular on streaming services such as Hulu, Peacock, Roku and Amazon Prime Video. Dish Media said that pause ads give advertisers an opportunity to engage with audiences in a clutter-free environment with 100% share of voice. Pause ads appear 10 seconds after a viewer-initiated pause and disappear when content is resumed, ensuring a seamless and non-intrusive viewing experience. Sling TV's version of the pause ads gives advertisers the flexibility to use video content or static graphics in their creative executions. Advertisers can also insert a QR code, making it easy for viewers to access more information or buy the product.” ⬇️ #streamingtv #adtech #ott #ictv #cordcutting #upfronts #advertising https://lnkd.in/em9zkDkj

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The National Basketball Association (NBA) is on the brink of lucrative media deals with NBCUniversal, Prime Video & Amazon MGM Studios and The Walt Disney Company/ESPN, potentially bringing in a staggering $76 billion in revenue over 11 years, as reported by The Wall Street Journal. NBCUniversal is set to pay an average of $2.5 billion annually to showcase about 100 games per season, with half airing exclusively on Peacock. Amazon's deal, valued at $1.8 billion, includes regular season and playoff games, an in-season tournament, and "play-in" games. The Walt Disney Company, on the other hand, is expected to pay about $2.6 billion each year to continue broadcasting the NBA Finals, receiving fewer games but expanding coverage to ESPN's forthcoming direct-to-consumer platform. These agreements, encompassing WNBA (Women's National Basketball Association) telecasts, are slated to commence post the 2024-2025 season and could hike the National Basketball Association (NBA)'s annual fees to nearly $7 billion, marking a notable 2.5 times increase in average fees. 🏀 📺 💻 📱 #nba #disney #espn #nbcu #peacock #amazonprime #primevideo #mediarights #sportbiz #sportsbusiness #sportsmedia #sponsorships #sportssponsorships #marketing #media #NBAfinals #brandedcontent #ai #mensio #hive

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✅🖥️ Fast Company (4/21): “Tom Ryan, CEO of Paramount Streaming, was one of the first pioneers in FAST when he cofounded Pluto TV back in April of 2014. Ten years later, Pluto TV—which Ryan sold to Paramount (then ViacomCBS) in 2019—has become a billion-dollar business. It has 425 global media partners and has expanded into an international brand that spans four continents and more than 35 markets. *FC: Why do you think FAST is really taking off now? *TR: “I think it’s a universally and globally appealing product. Free television, who doesn’t want that? Sure, you pay with a little bit of your time for watching advertising, but even in paid streaming for most services, there’s an ad-supported tier of paid streaming. But here, you get a product that feels familiar, is easy to use, if not better, frankly, than traditional TV in terms of its UX and its usability. You get to dive right into great well-known content all for free, so it’s just a highly appealing product. And it’s complementary to paid services. We’ve seen that the average Pluto TV user has several paid services based on our research, so this is not substitutional; this is complementary. They go to their paid services for certain content, and Pluto TV is a complementary product that they use for their overall entertainment usage; and the same is true with cable TV. About half of our Pluto TV users have a cable TV subscription, but they find interesting channels and lots of great content that is easy to access all for free. So why wouldn’t you add that to your streaming diet? It’s a great way to enhance your entertainment offering at home and . . . at no incremental cost.” ⬇️ #fast #streamingtv #ctvadvertising #newfronts #iabnewfronts https://lnkd.in/eTTtBB_P

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