Content creators and influencers are going to play a huge role for reaching and mobilizing young voters and voters of color, but what should campaigns be considering when coming up with an influencer outreach strategy? I got to share my expertise on the benefits and drawbacks of using influencers for GOTV and issues advocacy campaigns with Campaigns & Elections, and you should check it out below! #influencermarketing #politicalcampaigns #socialmedia #2024election
Since 2016, influencers have increasingly played a bigger and more important role in political campaigns and advertising. As we head into the 2024 election, Digital Strategy SVP Mia Logan dives into what political advertisers need to keep in mind when working with influencers in a new blog for Campaigns & Elections: https://lnkd.in/g8FCzjrh
