Sean Lauer

Building trust is critical, but it can’t happen without a solid reputation. In her latest blog, reputation research expert Katie Sprehe delves into how a strong reputation paves the way for building and sustaining stakeholder trust. Learn the intricate relationship between these concepts and why your organization's success hinges on them.   Read the full article here: https://lnkd.in/etNBscun   #corporatereputation #corporatetrust #apcoinsight #stakeholderengagement

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🌟 Ready to elevate your product marketing career? 🌟 Check out Marketing HQ's latest blog: "Climbing the Ladder: Essential Skills for Aspiring Directors of Product Marketing" 🚀 Discover the essential skills to excel as a Director of Product Marketing, including: 🔹 Strategic marketing approaches 🔹 Leadership and management 🔹 Cross-functional teamwork 🔹 Data-driven decision-making Whether you're advancing your career or refining your expertise, this blog offers valuable insights to help you stay competitive in the dynamic world of product marketing. Read the full article now! #ProductMarketing #CareerGrowth #Leadership #MarketingStrategy #ProfessionalDevelopment #MarketingHQ https://lnkd.in/g74KGKTr

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🎙️ Today's 𝗡𝗘𝗪 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 up on the #RadicallyTransparent podcast is with an award-winning product marketing leader 🌟 Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing career. He raises a lot of questions, but maybe you'll know some of the answers. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗺𝗶𝘀𝘀 𝗶𝘁: 1️⃣ 🎨 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗞𝗣𝗜 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: Learn why picking the right marketing KPIs is both an art and a science and how this choice can significantly impact the direction and success of your marketing efforts. 2️⃣ 📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Explore the power of data dashboards and repositories that track your chosen KPIs and simplify the complexity of data management. 3️⃣ 🎬 𝗔𝗰𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗜𝗻𝘁𝗲𝗻𝘁 𝗗𝗮𝘁𝗮: Understand how to use first-party intent data to build personas and transform buyer intent information into active marketing strategies to drive growth. This episode is jam-packed with actionable advice and a must-listen for marketing leaders, data enthusiasts, and anyone interested in the intersection of technology and marketing strategy. 👁️‍🗨️ 𝗪𝗵𝘆 𝗟𝗶𝘀𝘁𝗲𝗻? Intent data helps prioritize target accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent. As a marketing leader, when you know which accounts are more receptive to your messaging and in need of your solution, you can create even more personalized experiences at scale (think #ABM) and truly amplify your impact. 🔗 Tune in to ensure your data doesn't just sit and grasp exactly how to make your data work for you: https://okt.to/QtC7gx #RadicallyTransparent #IntentData #DashboardEssentials #BIDashboard

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A Tech Stack is the engine that makes a creative agency go. Know what to look for? Learn the three key takeaways as you evaluate who to partner with. https://lnkd.in/gNRrZ3Ka #techstack #creativeagency #designagency #creativetechnology #smallbusiness #webhosting #businesshealth #datasecurity #dataprivacy

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Have you ever imagined how flexible your brand can actually be? We have built, extended, and optimized just about every type of D2C brand imaginable in ways that engage your audience in exciting new ways. #BrandFlexibility #D2C #Engagement #ProductBrands #IdentityDesign #DigitalTransformation

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We created a great #infographic for reference when building a marketing conversation funnel. The diagram breaks down the various stages of the funnel along with the corresponding actions and transitions needed to nurture a #lead into a #customer. Click here to learn more: https://lnkd.in/eYEnXKCG For help with your marketing, contact: adriana@creative2xsmarketing.com #Marketing #MarketingFunnel #CustomerJourney #BuyerJourney #LeadConversion #BusinessGrowth #MarketingInfographic #SalesFunnel

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As agencies and event organizers face growing demands to demonstrate ROI, ROE, and ROO, passive data is becoming essential for validating an event's success metrics. In the recent article from C&IT Magazine, our data and tech expert, Julie Yorke, explores leveraging passive data to gather actionable insights and elevate the attendee experience. Read the full article below 👇 https://loom.ly/8kZ34GI

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Too many cooks in the kitchen is actually a great thing when you’re whipping up a PMM Cookbook. 👩‍🍳🌮🔥 From defining the anatomy of a marketing team to sharing a product marketing toolkit, we’ve crafted  PMM recipes for success with a team of incredible thought leaders. Learn more about the key ingredients they choose and how to cook them up yourself for PMM success with the link in the comments. A huge thanks to Angelea Ennamorato, Arielle Lechner, Anthony Pierri 🎸, David L., Krystyna Coyle, Mo Shehu, Raechel Lambert, Saahil P., Sheena Vega for your contributions. #productmarketing #olivinemarketing #pmmsuccess #pmmresources

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How well do you understand your clients' needs, pain points and desires? Learn more about how customer research is crucial for crafting an authentic brand positioning that resonates and creates marketplace distinction in our latest blog post. #ThoughtLeadershipThursday #BrandPositioning #MarketResearch https://lnkd.in/e_w-VH-T

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Ever considered how innovation cycles seem to be getting shorter and shorter? You're not the only one. In this blog post we offer some thoughts on how PR pros can ride the waves of tech innovation, no matter how thick and fast they come. https://lnkd.in/gXv6KtbU   #pr

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👉 Interested in transitioning your career from Product Marketing to VP of Marketing? In part 2 of our series, we provide best practices and expert tips to ensure your VP of Marketing resume hits the right notes for hiring managers and recruiters. 🌟 Discover how to unlock your potential: https://lnkd.in/eQCzRraS #Marketing #PMM #VPofMarketing #CareerGrowth #ResumeTips #MarketingHQ

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Measuring your #brandhealth and #ROI is an ongoing process, but the Brand Tracking 101 Toolkit" can help you get started. Get the toolkit to understand how to analyze #brandtracking results and adjust your strategy moving forward. https://hubs.ly/Q02w8Lbj0

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DemandLab CEO, Rhoan Morgan, has just published a compelling piece on CMSWire that you won't want to miss! "5 Refreshes to Boost Creative B2B Marketing Strategies" is live TODAY and it's packed with innovative insights. Rhoan challenges the status quo of marketing automation with a fresh perspective that emphasizes creativity and engagement over mere data-driven tactics. Discover why rethinking your approach and injecting creativity can transform your B2B marketing efforts. Dive into the full article for strategies that blend the art and science of marketing to connect authentically with your audience. 👉 Read the full article here: https://bit.ly/3JVZnEc #B2BMarketing #MarketingStrategy #DemandLab

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In today’s competitive #digital landscape, a stellar user experience isn't just a nice-to-have—it’s a game-changer. Investing in a professional UI/UX design #agency can dramatically boost your #sales and earn your customers' trust. Discover how the right #design can transform your #business outcomes. Click the link below to read the full article and unlock the secrets to exceptional #ROI.

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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The Chief Marketing Officer Journal 😎 We asked around, researched and narrowed down our findings on some of the struggles of a modern #CMO   From More to Meaningful   Use Catalytic Marketing to drive clarity and connections. Catalytic marketing doesn't require more #data, perfect cross-channel engagement, extra technology, or a fully optimized journey engine. Instead, it needs just one meaningful opportunity that makes customers stop and think, change their perspective, or learn something new.   Balancing digital with IRL   Across the board CMOs struggle to identify the right mix of digital and in-person touchpoints in the modern buying experience. Focus on collecting market intelligence and data points from your #activations, #sponsorships and #events to better understand and engage your audience.   Learning the Art of Saying No   Marketing teams are under increased pressure to drive growth. CMOs need to prioritize high-value strategic initiatives, which means sometimes saying no to low-hanging fruits and internal stakeholders. Mastering this skill is crucial for focused, effective marketing. -----------<3----------- If you find this useful, follow, share or repost – we 💜 the attention #TheCMOJournal #MarketingInsights #Marketing #ExperientialMarketing 🛎 DM if you'd like a copy of the full report.

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