Scott McAllister – Executive Coach and Speaker

Got 2 minutes? Watch this clip about A.I. in marketing where I share my key takeaways from Perry M.’s Definitive A.I. Seminar. Spoiler: I see the same patterns with A.I. & how people are using it to what I saw 17 years ago when people were trying to figure out how to use Google Ads. Shameless pitch: If you’re in the manufacturing, industrial, or construction industry and you’re trying to figure out how to leverage A.I. in your lead generation & marketing, send me a message here on LinkedIn!

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Ignite innovation and productivity with 5G for SMBs! 📶 Check out this article from Forbes to discover the opportunities that come with 5G technology. Businesses everywhere, in every sector, can innovate and bring new services to customers with help from 5G. To explore 5G devices and technologies for your business, contact Bubble Cloud/ Bubble Social Media Marketing.

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Came across this post by CMO Steve Hardy that addresses spray-and-pray vs. sales/marketing aligned pipeline discipline. There needs to be more of this thinking. It is the path to sanity and to sustainable value creation in GTM. A good read.

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Leverage the collective experience of a full-service digital marketing agency like New York Ave and run your business like a…well, Boss. The right experience. The right plan. The right results. Start here: https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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By betting on herself and embracing change, Kim DeLaney has paved the way for a future where health, healing, and community take center stage. Read more 👉 https://lttr.ai/ASsJe #KimberlyDelaney #TinyHomes #InvisibleToInvinciblePodcast

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Successful businesses know how powerful email marketing can be, and that keeping up with it can be an annoying chore. Hiring New York Ave means crossing it off your exhaustive to-do list forever. https://buff.ly/3zzCEvC #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Rituals can be a source of joy and meaning. They enhance our lives with something more. Experiment with them. You can transform ordinary actions into something extraordinary. https://hubs.ly/Q02xn1XR0

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Join us for an enlightening conversation with Charmon Stiles, CSPO, renowned for her work with brands like Rolling Stone Culture Council, Fast Company Executive Board, and Russell Athletic. In our latest podcast episode, Charmon deep dives into essential brand strategies, AI’s transformative role in marketing, and the concept of "Naked Leadership". **Interested in How to Differentiate Your Brand?** Charmon shares her expert insights on crafting effective brand strategies and developing your personal brand as a standout product in the marketplace. Learn about the intersection of AI and human creativity and how you can leverage both for a competitive edge. Charmon has built amazing teams and has great insight on marketing in 2024, if you are looking for some great content, this is it. #contentmarketing #campcontent #AI #creativity #marketing

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We are pleased to share that B2i Digital’s is a Marketing Partner for DealFlow Events 5th Annual Reg A & Crowdfunding Conference on June 20, 2024, at the prestigious Westchester Country Club in Rye, NY B2i Digital Featured Conference Page at https://lnkd.in/e-W4i3Ns Register to attend at https://lnkd.in/ejSE_n7n This conference is the largest annual gathering place for online investment platforms, brokers, legal and financial advisors, investors, and companies involved in a Reg A and crowdfunding offering. The event attracts private and public companies looking to raise capital using Reg A, Reg CF, and Reg D 506(c). This year, the conference broadened its focus to include more content on online deal-marketing tactics. Attendees will gain expert insights on deal structures, fees, expenses, and the continuously changing regulatory landscape. Topics on the agenda include: - Legal and regulatory updates - Industry trends - Perspectives on investment opportunities - Online deal-marketing strategies Full Agenda at https://lnkd.in/eKVu7Jae The attendees include a diverse group of finance professionals and issuers, and they are all focused on the business of Reg A and crowdfunding. The Westchester Country Club provides an ideal setting for this event, with indoor and outdoor spaces to facilitate learning, networking, and forging valuable business connections. As a Marketing Partner, B2i Digital looks forward to connecting with the Reg A and crowdfunding community at this must-attend conference. With Charlie Napolitano, Steven Dresner, Brooke Greiff, Phillip LoFaso, Morgan Cropsey, and Julius Picardi at the helm, the Reg A & Crowdfunding Conference will surely be a success. Some of the speakers, including myself, and supporting companies are Jeremy B. of RAD AI, Harrison Bert of StartEngine, Mohit Bhansali of EquiDeFi®, Etan Butler of Dalmore Group, Jason Cherubini, DBA, CPA, CMA of Dawn's Light Media, Brian P. Christie of Crowdfunding Professional Association, Andrew Dix of Crowdfund Insider, Nathaniel Dodson of Crowdfunding Lawyers, Mark Elenowitz of Digital Offering LLC, Iquo B. Essien 🍐of Crowdfund Your Dream, Seth Farbman of VStock Transfer, Jason Fishman of Digital Niche Agency (DNA), Topiltzin Gomez of Honeycomb Credit, Manuj Grover of Public Yield Capital, Scott Hansen of Island Brands USA, Mona Jhaveri of Music Beats Cancer, Benji Taylor Jones of Smith Anderson Law Firm, and many others. Visit https://lnkd.in/e4idT3HJ for the full list of Speakers Visit https://lnkd.in/ebC7rKQr for the full list of Sponsors Visit https://lnkd.in/eGgUxRey for the list of over 80 Issuers Attending #dealflowevents #Crowdfunding #RegA #RegCF #OnlineInvesting #B2iDigital

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Collaboration is KEY! When I was at Dell Technologies, the best ideas came out of collaborations with other highly talented marketers at Dell. So I still love to learn from others. Here are a couple of my favorite past and present podcasts. 🎤 How I Built This with Guy Raz - on NPR. stories of successful consumer brands with interviews of founders. 🎤 The Unseen Upside - stories of business and innovation. 🎤 The Diary Of A CEO - discussions with CEOs of major consumer brands with insights to professional and personal journeys. 🎤 Any podcast I've guested on. 🤣 🤣 🤣 What's your favorite? What should I add to my list???? #marketing #podcasts #ceo #ecommerce

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**Diverse Segments Represent Business Growth: Are CMOs Investing Accordingly?** I recently read an insightful article by my colleague Isaac Mizrahi, CEO of Alma on Forbes that delves into a critical question for today's marketers: Are CMOs investing appropriately in diverse segments? As we approach the second half of the year, companies are reassessing their business projections amid an uncertain macroeconomic scenario. With inflation and high interest rates impacting consumers, brands are seeking growth opportunities beyond price increases. Diverse segments present a promising avenue for growth. According to the latest U.S. Census report, Hispanic, African American, and Asian American consumers now represent 100% of the country's population growth and a significant share of business growth across various categories. Isaac's analysis of data from the U.S. Bureau of Labor Statistics reveals that between 2017 and 2022, total annual aggregate spending per household increased by 25%. Notably, the combined diverse segment experienced a 42% increase in expenditure, outpacing the non-Hispanic white segment, which grew by only 19%. Household purchasing power also surged, with the Hispanic segment growing by 46% to $1.3 trillion, the African American segment by 35% to $1.0 trillion, and the Asian American segment by 47% to $0.7 trillion. These segments now represent 30% of America's household purchasing power, up from 26% in 2017. Despite these numbers, many CMOs still view diverse segments as an extension of the general market, relying on single, broad-reaching ideas. However, connecting with diverse consumers requires a balanced mix of inclusive and culturally specific approaches, leveraging influencers, social media, and digital channels to amplify culturally relevant messages. Ignoring the significance of diverse segments, especially among Gen Z and Gen Alpha, could be a costly mistake. These consumers demand recognition of their whole identity, including ethnic pride and belonging, influencing American culture in music, fashion, food, sports, language, and entertainment. Marketers must invest strategically in diverse consumer segments to achieve substantial growth and become market leaders. It's time to put marketing investments where the growth is. Which side will you pick? #Marketing #Diversity #BusinessGrowth #ConsumerTrends #CMOs #EthnicMarketing #hispanicmarketing

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C Suite Executives: Is a Fractional CMO Right for Your Business? Wondering if your company could benefit from a Fractional CMO? This quiz assesses your marketing leadership, growth strategies, and openness to outside help. A Fractional CMO offers seasoned expertise on a part-time basis, aligning with your budget and business phase. Take the quiz to see if this strategic move could propel your business growth. #FractionalCMO #BusinessGrowth #MarketingStrategy #MiddleMarket https://lnkd.in/eifFuwrG

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Join Mike Linton, a 5-time CMO/CRO for companies incl. Best Buy, eBay, and Farmers Insurance, and host of the CMO Confidential podcast, to discuss the most scrutinized but least understood executive job. Hear the unique pressures, drama and politics that undermine the client/agency relationship, why the seat is almost always hot and how decisions get made. Details and registration at highbartraining.com #webinars. #CMO #advertising agencies

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This will be a worthwhile investment of your time. Validating identity is critical to data protection and marketing efficiency. That's why I am tracking the work at SheerID closely. Join The Wise Marketer and Customer Relationship Management Conference (CRMC) for this webinar. Info below.

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Over the years, I have worked with many clients as a Fractional CMO, providing strategic guidance and support to elevate their marketing efforts. We recently published a blog about the rise of the Fractional CMO, but I wanted to delve deeper into how to assess when you need one. A Fractional CMO can be a game-changer, offering an objective perspective and supplementing resources where necessary. Check out our latest blog to learn more about the six key indicators that signal when it's time to consider your options and bring in a Fractional CMO👇 #MarketingStrategy #FractionalCMO #BusinessGrowth #ScaleUpSuccess https://lnkd.in/ergSwnV3

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