Savina Kotorov 🕊

Exciting developments in #AI search are reshaping #ContentStrategy! As machine learning continues to advance, marketers must adapt their approaches to meet changing consumer behaviors. What do you think about the impact of AI on content strategy? #MarketingTrends https://ow.ly/pzLZ50RiknB

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We got together with our strategic partner Adobe to discuss how hyper personalization will change travel marketing. Learn all about our strategic partnership in this blog post. https://ow.ly/40Qj30sCVUj 👈 #personalization #partnership #BetterConnected

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This is the future of work. When happiness is important to your C-Suite team, this role is a clear indicator that you want to know the happiness index of your organization. 💖 This is also a brave move because initially the findings may not be what you hope for. 😬 C-suite teams, could this idea make a big impact in your organization? If you already have a CHO, what are the results? #leadership #workplaceculture #csuite #executiveleadership Nathan Atlas

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Tomorrow is #MartechDay, an annual celebration of the thousands of talented people working in martech, at brands, vendors, and across the marketing community. Has the martech landscape grown or declined? Looking forward to learning about current trends. https://lnkd.in/g-F4mnN9 #martech #marketingoperations #ROI #marketinginvestment #marketinginsights #mops #revenueops #growth

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Invest in leaders and hire employees who invest in themselves. #executivecoaching, #lifecoaching, #corporatecoaching, #leadershipdevelopment

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At the heart of any enduring business relationship is trust. In this conversation with David Slavick, we dive into how trust can transform partner ecosystems. We’ll share those pivotal moments when trust leads to innovative breakthroughs and highlight how recognizing each partner’s strengths can result in remarkable achievements. https://lnkd.in/eiGtz2gC #loyalty #customerengagement

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More than a third of large organizations have some type of transformation program underway, yet only 12% produce lasting results. A HBR research done with top companies, outlines six key practices for lasting change. #digitaltransfornation #enablingevolution

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B2B Online is just a week away! Join my panel on Tuesday afternoon to hear from me and other experts on improving outcomes with B2C techniques. Plus: if you're looking for advice or input on upping your organization's CX, you can book a session with me to dive in and discuss! Smash that like or subscri... er, click the link below to get all the details!

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More insights from a recent Conversationality -- Optionality's podcast, where we discuss trends, or really anything that makes us think about the #FutureOfWork. In this segment, John Gerzema of The Harris Poll (in conversation with his colleague Libby Rodney and with Joanna Bloor) shares research from Libby's Human Progress Report indicating that by 2035 SKILLS will be as valued by employers than a university degree. This begs the question: How will the future workforce upskill? By going back to school? Or learning by simply doing and credentialing along the way? ORG AI Gina Jeneroux, MBA FLPI #upskilling #highereducation

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At B2B Summit this year, my colleague Hannibal Scipio led a panel discussion with real talk from partner ecosystem leaders. Some key observations -- "Suppliers must prioritize and communicate the value of all ecosystem partners within their organization, not just through sales numbers, marketing narratives, and slide decks. It is essential to demonstrate a commitment to ecosystem-centric GTM success through actions, behaviors, and core principles – active listening, competence, trust, and leadership." Check out more in Hannibal's blog: https://lnkd.in/dUC4Us78 #partnerecosystems #partnermarketing #B2B

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⚡️DATA ALERT⚡️ The banking & CU industries are different than they were a decade ago. I've been waiting for an updated take on what it means to be someone's primary financial institution. The wait is OVER! 🥳 In 2023, Neobanks won nearly half of all checking accounts. Consumers now manage relationships with dozens of financial providers, and everyone is glued to their phones. What does it take to win PFI status in a mobile-first era? Download the report to find out. https://lnkd.in/gTJ8Hs2z

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Authentic multicultural marketing connects by grasping nuanced cultural values and behaviors. As highly educated, digitally savvy individuals, Black millennials and Gen Z represent an influential market segment - yet 47% still report minimal representation resonating amidst ads. We leverage deep audience intimacy to architect campaigns eliciting reactions beyond surface platitudes. Through multidimensional insights on experiences, passions and pain points, impact ignites - but it requires moving beyond assumptions. While 86% of Black millennials and Gen Z actively seek out Black-owned publications and content, brands must establish meaningful connections, demonstrate genuine DEI commitment and adopt careful listening techniques to drive success. We must have a nuanced understanding of full humanity versus relegating consumers to simplistic creative tropes. Where do you think brands can improve in their approach to marketing for the multicultural consumer? Take a look at BMG’s Multicultural Marketing Guide to start the conversation with your corporation: https://lnkd.in/gc6M-9ix

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Proud that we at Attest have expanded our research offerings to include Qualitative Research! If you're interested in running some #qualitativeresearch , reach out and let us know www.askattest.com 👍 #marketing #research #insights

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The secret sauce 🥫 when it comes to creating an effective internal comms strategy is... 🥁 RELEVANCY Great tips on how to adapt your internal communications globally for those looking to expand, including this beauty from our very own Bradley Keenan 🏂 . "Segment content for specific groups to prevent them being overwhelmed - As your team expands to a global scale, it becomes critical to ensure that your communications are reaching the right people. Your internal communications platform should have the functionality to segment content for specific groups, including region, language or department. This prevents employees from becoming overwhelmed with notifications and emails that weren't meant for them." Via Forbes : 13 Steps To Adapt Your Internal Comms Accordingly Grab all 13 in the comments below.

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What role does GenAI have in the future of marketing? A new thought leadership piece co-authored by Adobe and Boston Consulting Group (BCG), looks to answer that question. Ken Reisman, Robert Fagnani, Alex Baxter, and Matthew Kropp have combined the pioneering perspectives of Adobe and Boston Consulting Group (BCG) to provide marketing leaders and CMOs: ☑ An overview of the transformative impact of GenAI on marketing ☑ A roadmap for the new AI-enabled marketing landscape ☑ Practical steps for achieving near-term wins #cmo #genai #marketingtransformation #genai

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Here are 8 key findings by Conrad on what the events landscape looks like from Forrester's recent survey on event trends. #B2B #Events

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