Greg Smith

Generative AI and conversational AI employ very different techniques, have differentiated use cases, and pose unique challenges. 🧠 Start with a foundational understanding of two of the most popular types of #AI for businesses, and see which one (if not both) is right for your business. Read more in Verse.ai's latest blog: https://lnkd.in/gYFpd_ZT #generativeAI #conversationalAI

8

A recent Wall Street Journal article by Isabella Simonetti (gifted link below) reveals that TV networks are embracing their aging viewership and challenging the notion that younger demographics are the most valuable targets for advertisers. With the median age of viewers now in their 50s and 60s (MTV viewers average 51 years old!) for many networks, executives argue that reaching consumers based on their purchasing habits, rather than age, is the key to effective advertising. Older viewers often have more disposable income, are less sensitive to price increases, and are still making brand decisions. By focusing on the mass-market reach of TV and targeting people likely to buy a product, regardless of age, media buyers are adapting to the changing landscape of television viewership. As media and entertainment professionals, it's crucial to recognize the importance of this demographic shift and adapt our approaches accordingly. What do you think about this? #advertising #consumerhabits #mediastrategies #mediaproduction

13

Fast becoming a role companies are creating...someone to lead AI. In addition, CEOs are creating task forces for AI implementation - see McKinsey report I posted about earlier this month. You can't win, if you don't play. And, if you don't play, you'll be left behind. Here's a good article about AI roles from Kara Baskin. https://lnkd.in/eEgwzihG

6

If your sales & marketing teams are still not conjoined at the hip... If your marketing analytics picture still doesn't map into your sales CRM... If your ROI calculations still do not capture all sales AND marketing efforts... Your company is leaving $$$ on the table. For no reason. ____ At FRG, we provide the tools to build resilient and innovative brands, enhance reputation, and deepen consumer trust while navigating complex regulations. If you/your company is stuck, tap 'book an appointment' under my name, and we'll take 30 minutes (free of charge) to dissect your current tactics and map a path to sustained revenue growth.

1

How KPMG’s CMO is promoting Generative AI within the consulting giant by Drew Neisser 𝗧𝗵𝗶𝘀 𝗾𝘂𝗼𝘁𝗲 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁: "We’ve realized that AI won’t replace humans—but humans using AI will replace those who aren’t." I applaud Lauren Wagner Boyman’s commitment to upskilling the marketing team's AI acumen. This is the necessary step to transform business as usual in an AI world. I'm curious how your company prepares its workforce to incorporate AI into your team members' everyday work.  Comment below ⤵️

9

7 Comments

Had a great discussion with Christine Lagorio-Chafkin from Inc. Magazine on G's rollout of some major AI changes in search. Great insights from various founders and CEO's on what's happening and what's to come. https://shorturl.at/ln0k2 #AIoverviews #SEO #googlesearch #AI #CSP

2

By embracing a product mindset, organizations can generate up to half of their revenue from digital products. Discover the key findings in the IBV’s most recent study and learn how implementing product-focused technologies can boost efficiency and innovation. Stay ahead of the competition with AI. #AI #Product #Agile https://ibm.biz/BdmfFr

26

Marketing in a Sentient Metaverse: A Mind-Bending Challenge or a Marketer's Dream? The Metaverse is rapidly evolving, blurring the lines between reality and virtual experience. But what if the future holds something even more mind-bending: a sentient Metaverse, a virtual world capable of independent thought and action? This may sound like science fiction, but the convergence of embodied AI (AI inhabiting a virtual body) and procedural generation (creating unique content within virtual worlds) is pushing the boundaries of what's possible. Imagine a Metaverse that understands your deepest desires before you even do. A virtual world that adapts its marketing strategies in real-time based on your emotional state and past behavior. Traditional marketing tactics like targeted ads and influencer endorsements might become obsolete in a sentient Metaverse. So, what does this mean for marketers? It's a call to arms for unprecedented innovation. We'd need to develop strategies for communicating with a conscious entity, understanding its motivations and preferences. Think personalized experiences on a whole new level! The prospect of a sentient Metaverse may seem far-fetched, but it serves as a powerful thought experiment. It highlights the need for constant adaptation and evolution in the marketing landscape. The future may hold unforeseen challenges, but it also presents immense opportunities for those who can embrace the unknown. What are your thoughts on this mind-bending scenario? Would a sentient Metaverse be a marketer's dream or a nightmare? Share your thoughts in the comments! #Metaverse #MarketingTrends #FutureofMarketing How will you use AI in the coming year? https://lnkd.in/gkH9VR7x

4

2 Comments

The #generativeAI revolution is currently in full swing. Don't miss out on getting yourself and your team up to speed. Follow these experts to learn more and reach out to Zach Coffin if you are interested in the Caylor Solutions Masterclass Trainings specific for #highered #marketing teams. 1. Dr. Ethan Mollick, Professor at The Wharton School 2. Dr. Jules White, Professor at Vanderbilt University and Coursera Courses 3. Dr. Gil Appel, The George Washington University School of Business 4. Jaime Hunt, CMO at Old Dominion University 5. Dave Hunt, Director Digital Marketing/Creative Director, Old Dominion University 6. Brian Piper, Director Content Strategy, University of Rochester 7. Andrew C., Senior Social Media Strategist, Middlebury College 8. Kyle Campbell, The Education Marketer, UK 9. Raffi DerSimonian, VP and Chief Strategy Officer, ERI 10. Dan Sanchez, AI-Driven Marketer 11. Ardis Kadiu, CEO, Element451 12. Rory Flynn, Midjourney expert and trainer 13. The Higher Ed Marketer (podcast frequently featuring AI) 14. Enrollify (various higher ed podcasts, including Generative AI) Who would you add? Leave your suggestions in the comments! #highereducation #enrollmentmarketing #enrollment

29

10 Comments

It's fascinating to see how adults worldwide anticipate Generative AI shaping various aspects of society over the next five years. Most findings are predictable and align with current trends across categories. However, what's particularly intriguing is that 35% believe AI will not impact ordinary people, even when AI has already permeated all aspects of life and is already influencing everyone. #GenerativeAI #FutureOfWork #TechTrends #Innovation #AI #DigitalTransformation

3

We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth.  Tune in for a compelling dialogue with jenn lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.  This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization. Listen via the link in the comments.

15

2 Comments

Gartner predicts that #searchengine volume for sites such as Google and Bing by Microsoft will decline by 25% courtesy of #ai powered search from the likes of Perplexity. Joanne Chen's interview with Perplexity founder Aravind Srinivas sheds some light on their quest to provide an "answer engine". For marketers reliant on search to generate lower funnel volume, #artificialintelligence offers huge risk and reward https://lnkd.in/ecMxavY3

3

My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

16

5 Comments

"...According to our 2024 survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth. - More than 75% of the CMOs in our survey are optimistic and confident about the future impact of GenAI on their organizations. Over half are forecasting at least 5% topline growth in their GenAI-related business cases and are investing accordingly. - Around 80% of CMOs have already deployed GenAI to make internal processes faster, more productive, and less labor intensive, especially in areas such as content creation and social media engagement. - However, the most promising strategic areas for GenAI solutions—such as personalization, customer insight generation, and predictive analytics—will take longer to develop and deploy at scale..."

2

CFOs of the biggest companies in the world use words like “innovation,” “growth,” and “future” when asked for the one word to describe the impact of GenAI to their business. They are investing to test and learn and finding ways to use it to deliver the greatest organizational value. A new monthly PYMNTS Intelligence benchmarking study of the enterprise C-Suite offers insight into how they are using it, investing in it, staffing to better support it, and measuring its impact. We find that to be a work in progress right now – there’s no inside or outside of their companies to benchmark return on investment, and valuing the present value of those future returns is more straightforward when applied to specific areas of the business that are strategic, less routine. We take a shot at creating that framework, and will release our first full report on May 14th. In the meantime, here is a sneak peek (with lots of cool charts), and my take on the data so far: https://lnkd.in/eCtbHrrm   As always, comments and feedback are welcome. Thanks for reading. 

15

4 Comments

Exciting news! We’ve just released our highly anticipated Future of Professionals (FoP) report 2024, revealing groundbreaking insights into the transformative impact of generative AI on the professional landscape. In this second study, we’ve tracked how perceptions and adoption of G-AI have evolved within just one year. The results are eye-opening: 77% of respondents believe AI will have a transformational impact on their careers, up from 67% last year 79% of law firm respondents anticipate that AI will have a high or transformational impact on their work within the next five years, a significant 10 percentage point increase from 2023 45% of tax and accounting respondents saw immediate opportunities for improving client response times   Join us in shaping the future of AI! Watch the video now to learn more about these exciting findings. #FOP2024 https://lnkd.in/eH6e7jhu

91

3 Comments