“In the time I worked for Sarah, I learned from and grew exponentially under her leadership, both professionally and personally, more so than I had over the last several years in my career. Her ability to truly understand any business challenge and thoughtfully craft insight-led solutions, whether it be for a client or her employees, consistently demonstrated something brands and businesses constantly grapple with: how to truly know, understand and tailor products and services to consumers in a way that drives real and meaningful business impact. As a boss, she led with fearlessness and made decisions with precision; she used candor and empathy to motivate a high standard of work from her teams; and was constantly digging deep to make the company operate more efficiently. From her I learned invaluable lessons like never wavering on one’s personal values in business, the importance of embracing your vulnerabilities, and of loyalty. I’m grateful to have her as mentor and friend. ”
About
Activity
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There are multiple ways to experience Ghirardelli at the The Culinary Institute of America in St. Helena thanks to Ghirardelli Professional Products.…
There are multiple ways to experience Ghirardelli at the The Culinary Institute of America in St. Helena thanks to Ghirardelli Professional Products.…
Liked by Sarah Hofstetter
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What’s better than ice cream on a warm Chicago day? Getting to enjoy with the Commerce Queen, April Carlisle! The KPM Chicago team hit the Chicago…
What’s better than ice cream on a warm Chicago day? Getting to enjoy with the Commerce Queen, April Carlisle! The KPM Chicago team hit the Chicago…
Liked by Sarah Hofstetter
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I am still beaming from an incredible week at #CannesLions last month! This year I am especially grateful for the thought provoking panels and…
I am still beaming from an incredible week at #CannesLions last month! This year I am especially grateful for the thought provoking panels and…
Liked by Sarah Hofstetter
Experience & Education
Licenses & Certifications
Volunteer Experience
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Volunteer
Masbia Soup Kitchen
- Present 13 years 11 months
Poverty Alleviation
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Associate National Commissioner
Anti-Defamation League
- 4 years 2 months
Civil Rights and Social Action
The Anti-Defamation League (ADL) fights anti-Semitism and all forms of bigotry in the U.S. and abroad through information, education, legislation and advocacy. ADL serves as a resource for government, media, law enforcement, educators and the public.
Publications
Honors & Awards
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Top 100 Retail Influencer
RETHINK Retail
https://www.rethink.industries/top-100-retail-influencers-2021/
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2017 Power List
Adweek
Top 100 Leaders in Media, Marketing and Tech
To assemble this installment of The Power List, we considered the profiles and results of global corporate titans, taking into account criteria such as company value, revenue and growth, market performance, consumer reach, their standing among rivals, industry accolades and media buzz. This list is not intended to chart earnings or track executive performance year over year. Image counts a lot, as does the volume of news a company contributes to…Top 100 Leaders in Media, Marketing and Tech
To assemble this installment of The Power List, we considered the profiles and results of global corporate titans, taking into account criteria such as company value, revenue and growth, market performance, consumer reach, their standing among rivals, industry accolades and media buzz. This list is not intended to chart earnings or track executive performance year over year. Image counts a lot, as does the volume of news a company contributes to the Adweek stream.
Facebook’s Mark Zuckerberg and Alphabet’s Larry Page, our No. 1s for 2016 and 2015, respectively, turned in great performances last year. Still, in our estimation, they fell just behind our pick for the top spot, Amazon’s Jeff Bezos. Like last year, this list represents a range of disciplines. Along with agency and media chieftains, leaders of tech giants and CEOs of brand marketers, you will find execs who typically fly under the radar and innovative divisional heads. Yes, we’re mixing apples and oranges—but that’s the whole point. Remember: image and influence can sometimes trump quarterly earnings in the corridors of power. -
Hall of Fame, Word of Mouth Marketing Association
Word of Mouth Marketing Association
The Word of Mouth Marketing Hall of Fame was established in 2014 by the Word of Mouth Marketing Association (WOMMA) to permanently recognize individuals who have made significant, positive contributions to, and have exhibited exemplary ethical conduct within, word of mouth marketing in one or more of the following categories:
Lifetime Achievement
Thought Leadership
Entrepreneurship
Education
The WOMM Hall of Fame celebrates the true spirit and power of word of mouth marketing…The Word of Mouth Marketing Hall of Fame was established in 2014 by the Word of Mouth Marketing Association (WOMMA) to permanently recognize individuals who have made significant, positive contributions to, and have exhibited exemplary ethical conduct within, word of mouth marketing in one or more of the following categories:
Lifetime Achievement
Thought Leadership
Entrepreneurship
Education
The WOMM Hall of Fame celebrates the true spirit and power of word of mouth marketing and honors those who are leaders, pioneers, innovators, mentors and collaborators who have given considerable time, effort and energy to the industry. -
Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
Adweek
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.
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Most Powerful Moms
Working Mother
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Agency Marketer of the Year
iMedia
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Advertising Hall of Achievement
American Advertising Foundation (AAF)
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AWNY Impact Awards
AWNY
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Most Powerful Moms
Working Moms Magazine
With everything we're charged to do on a day-to-day basis, all working mothers are innately powerful. But some inspire us to keep striving for bigger and better. We think you’ll agree this year's crop of power moms from around the globe have demonstrated the talent, business acumen, innovative spirit and sheer guts to make a formidable impact on the world in so many compelling ways.
https://www.workingmother.com/content/50-most-powerful-moms-2014#page-22 -
Adweek 50
Adweek
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Advertising Age 40 Under 40
Advertising Age
As top marketers wrestle with the task of figuring out how to best position their brands in the fast-changing digital age, Ms. Hofsetter is one person many Fortune 500 leaders have turned to. She helped set up one of the first social-media practices at any agency, which these days is serving as a hub for social community management at 360i.
The shop estimates it helps top brands connect with upwards of 150 million consumers daily, and the social practice shepherded by Ms. Hofstetter is…As top marketers wrestle with the task of figuring out how to best position their brands in the fast-changing digital age, Ms. Hofsetter is one person many Fortune 500 leaders have turned to. She helped set up one of the first social-media practices at any agency, which these days is serving as a hub for social community management at 360i.
The shop estimates it helps top brands connect with upwards of 150 million consumers daily, and the social practice shepherded by Ms. Hofstetter is one of the fastest-growing -- up 75% year over year. As Dana Anderson, senior VP-marketing, strategy & communications at Kraft Foods has said: "Sarah is bright, fascinating, compassionate and driven, which is a delightful combination to have in a collaborator."
Stressbuster: Kickboxing -
Female Executive of the Year - Advertising, Marketing & PR (Silver)
Stevie Award
The Stevie® Award trophy is one of the world's most coveted prizes. Since 2002 the gold Stevie Award has been conferred for achievement in business to organizations and individuals in more than 60 nations.
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Social Media Stars 2011
Social Media Society of New York
Social Media Stars is an awards program recognizing the people behind great social media profiles and campaigns in the New York area. Stars are chosen by a panel of industry judges based on the following criteria:
Social Media Innovation - how has the individual innovated for their company, project or within the field
Social Media Results - what results have come out of their social media initiatives (eg: awareness, sales, improved customer service, etc.)
Personal…Social Media Stars is an awards program recognizing the people behind great social media profiles and campaigns in the New York area. Stars are chosen by a panel of industry judges based on the following criteria:
Social Media Innovation - how has the individual innovated for their company, project or within the field
Social Media Results - what results have come out of their social media initiatives (eg: awareness, sales, improved customer service, etc.)
Personal Influence/Good Works - beyond driving innovation within their organization, what charitable or personal contributions has this person made
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Best Women Professional of the Year - Advertising, Marketing, & Public Relations
Golden Bridge
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Digital Hot List
CableFax
The list highlights the “best and brightest” in the world of cable, online video and technology as they devise strategies to serve consumers with cutting-edge digital products and services.
Languages
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Hebrew
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Recommendations received
13 people have recommended Sarah
Join now to viewMore activity by Sarah
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It’s Christmas 🎄 in July .. in commerce that is ! Between Target Circle Days , Walmart Deals , and of course Happy Amazon Prime Day today and…
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My family and I had an AMAZING time at the Kraft Heinz Family day. I love what I do each day, but it’s made even more delicious to share what I do…
My family and I had an AMAZING time at the Kraft Heinz Family day. I love what I do each day, but it’s made even more delicious to share what I do…
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For all of you NYers... the weather is perfect for Slurpee Day!
For all of you NYers... the weather is perfect for Slurpee Day!
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Missed BRAVE COMMERCE Live? Or were you there and want to relive the experience? Catch up all summer long!
Missed BRAVE COMMERCE Live? Or were you there and want to relive the experience? Catch up all summer long!
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