“From her arrival on Day 1 at Chain.io, Sarah made an impact on our Leadership team. By week 4 she literally reinvigorated our Brand, Culture and honestly overall morale. Sarah embodies what it means to be passionate about one's work and strive to do it in a meaningful and purposeful way. She was well respected throughout the organization and became a mentor to so many around her, always willing to make introductions within her network to help others overcome challenges, or simply gain an outside perspective. I feel lucky to have worked with her and consider her a remarkable Marketer, human and colleague. Sarah is a tremendous, genuine leader, and any organization would be grateful to add her as an all star contributor.”
Activity
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Check out cofounder Bryan Brown's thoughts on the Gainsight blog on customer success as a revenue center that is central to the GTM…
Check out cofounder Bryan Brown's thoughts on the Gainsight blog on customer success as a revenue center that is central to the GTM…
Liked by Sarah Allen-Short
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Unlocking Product-Market Fit: A Strategic Marketing Imperative Check out this insightful piece by Tim Hillison, a GTM Partners ambassador! 🎉 Tim…
Unlocking Product-Market Fit: A Strategic Marketing Imperative Check out this insightful piece by Tim Hillison, a GTM Partners ambassador! 🎉 Tim…
Liked by Sarah Allen-Short
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Does your outbound strategy feel a little stale? If so, you aren't alone. According to GTM Partners, 90% of companies continue to invest in…
Does your outbound strategy feel a little stale? If so, you aren't alone. According to GTM Partners, 90% of companies continue to invest in…
Liked by Sarah Allen-Short
Volunteer Experience
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Peer Counselor
Postpartum Support International
- 10 years
Health
As a trained peer counselor, I supported new moms who were struggling in the year after giving birth.
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Board Chair, Board Member, Volunteer
ART ON WHEELS NFP
- 2 years 1 month
Arts and Culture
Art on Wheels takes art into the community, doing both public art projects and taking art to underserved communities
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Co-founder
Pennies in Protest
- 1 year
Politics
co-founded group that raised $14,000 in 3 days for Richmond charities in response to a visit from a hate group in 2010 and created a template for other cities to do the same.
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Volunteer Organizer
Birth Matters Virginia
- 7 years
Health
developed, executed and publicized a national birth video contest, judged by renowned filmmakers Ricki Lake and Abby Epstein, designed to promote healthy, natural birth to the widest possible audience.l
Publications
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Nine Lives: A Life in 10 Minutes Anthology
Chop Suey Books
9 Lives: A Life in 10 Minutes Anthology is a collection of 148 creative nonfiction pieces written ten minutes at a time by 121 professional authors and beginning writers from all over the world. Ten minutes is enough time to write something strange and beautiful and true without editing the strangeness and beauty and truth out of it. Each individual story is a stand-alone piece, but read them together and advance through the ages and stages of life, from birth to death, from our first breath to…
9 Lives: A Life in 10 Minutes Anthology is a collection of 148 creative nonfiction pieces written ten minutes at a time by 121 professional authors and beginning writers from all over the world. Ten minutes is enough time to write something strange and beautiful and true without editing the strangeness and beauty and truth out of it. Each individual story is a stand-alone piece, but read them together and advance through the ages and stages of life, from birth to death, from our first breath to our last.
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Innovating Analytics
Wiley and Sons
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is…
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage.
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Managing Forward
Worzilla
Many organizations have traditionally relied on backward-looking metrics showing what already happened in order to determine the strategies and tactics that should drive their futures. They look at how much they sold last month or last year, how many visitors they had, what their profit margin was, how last year's advertising program worked, etc. Then they decide what should happen next by looking at metrics that describe what already occurred. In Managing Forward, industry veteran Larry Freed…
Many organizations have traditionally relied on backward-looking metrics showing what already happened in order to determine the strategies and tactics that should drive their futures. They look at how much they sold last month or last year, how many visitors they had, what their profit margin was, how last year's advertising program worked, etc. Then they decide what should happen next by looking at metrics that describe what already occurred. In Managing Forward, industry veteran Larry Freed describes how organizations can use forward-looking customer experience analytics in conjunction with yesterday's metrics to actually predict future customer behavior and engender loyalty, recommendations, and future financial success across all industries.
Recommendations received
31 people have recommended Sarah
Join now to viewMore activity by Sarah
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Looking forward to joining Nina Butler and Regie.ai for a webinar on outbound tomorrow! Showing off some new research!
Looking forward to joining Nina Butler and Regie.ai for a webinar on outbound tomorrow! Showing off some new research!
Shared by Sarah Allen-Short
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When I first got the news that I was being recognized by Insightly, GTM Partners and TrustRadius as one of 30 Go-to-Market Gurus, I was honestly…
When I first got the news that I was being recognized by Insightly, GTM Partners and TrustRadius as one of 30 Go-to-Market Gurus, I was honestly…
Liked by Sarah Allen-Short
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I've been noticing a common confusion around Go-To-Market (GTM) and Marketing. It’s not “Go-To-Marketing”! Let's clear this up once and for all. 🌟…
I've been noticing a common confusion around Go-To-Market (GTM) and Marketing. It’s not “Go-To-Marketing”! Let's clear this up once and for all. 🌟…
Liked by Sarah Allen-Short
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