RJ DiBella

What are the trends advertisers need to be aware of as we turn into the second half of the year? You can find out in our brand new Advertising Trends Report.

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The “DPAA 2024 Omnichannel Decision-Makers Study” was conducted by Advertiser Perceptions, and outlines Trends and Growth Opportunities for U.S. #DOOH Market, with 96% of Marketers and Agencies Planning to Increase or Maintain DOOH Spending in the Next 12 Months

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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger : A good read for the new trends for digital paid advertising and the variety of options to generate better consumer engagement. #SEM #SEO #PPC #socialmediamarketing #displayadvertising #nativeadvertising #emailmarketing #retargeting #GoogleAds #FacebookAds #InstagramAds #LinkedInAds #TwitterAds #YouTubeAds

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What are the top five consumer trends that advertisers need to know about right now? Read this story to find out.

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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🚀 Exciting insights from Amy, emphasizing the role of data & AI in retail media and how it enhances shopping experiences with real-time personalization. Merging commerce and media has become crucial with AI at the forefront of creating personalized consumer interactions. More insights in the full link to the content below! 💡 #RetailMedia #DataDriven #AI #Personalization #Commerce

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In connected TV (CTV) advertising, "outcomes" are the new focus as platforms introduce shoppable ad formats and partner with measurement providers like Innovid and EDO. These partnerships aim to prove that ads drive real business results beyond just reach and frequency. EDO emphasizes measuring actions like search activity and web traffic to predict sales, advising against focusing solely on immediate sales to maintain long-term brand health. #CTV #DigitalMarketing #DigitalAdvertising https://lnkd.in/geJZjX-F

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We're running a webinar for Brands in a couple of weeks' time on Retail Media from an Advertiser's perspective (all of the information can be found below). If you're a CPG Brand Manager, Shopper Marketer, Ecommerce Owner, or you're in Digital Marketing, this could be a helpful session for you. A lot of the content out there right now is based on the theory - our intention for this session is to make it super practical & based on real-life case studies of those who we think are getting it right. We have a great panel line up, so you'll be hearing contributions from brands on how they're working in their organisations to set up for success in this 'new world' of advertising and I'm hoping they'll also be brave enough to tell you what they've gotten wrong too!

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The end of the cookie era doesn’t mean the end of effective advertising. Learn more about the future of targeted ads and how brands can thrive without cookies: https://bit.ly/4eLlsn4 #digitaladvertising #marketingtrends #cookies ​

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What are the top five media trends for advertisers to be aware of right now? Find out on the OUTFRONT blog.

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During Cannes last week, effectiveness expert James Hurman unveiled results from Tracksuit's brand tracking platform in partnership with TikTok. Their new study, "The Awareness Advantage," revealed that the increase in lower funnel conversions for an advertiser with high prompted awareness versus an advertiser with low prompted awareness is 2.86x. I had the pleasure of interviewing Matthew Herbert, co-founder and co-CEO of Tracksuit, on the latest episode of the pod. In this interview, Matt shares advice on balancing brand building with performance marketing and suggests key metrics for CPG brands.  #inclearfocus #brandtracking #gotracksuit 

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

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Looking to diversify your advertising strategy? Non-endemic ads could be the key. Check out our blog post from my colleague Jason Sigalos!

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Yahoo Advertising's latest collaboration with Inspire Brands is redefining how TV advertising is executed with the Yahoo DSP. By consolidating CTV buys mostly with one platform, leveraging the power of PMPs, and utilizing advanced identity strategies, Inspire Brands is not only enhancing targeting and efficiency but also paving the way for the future of media buying. Want to learn more? Read more in AdExchanger: https://lnkd.in/ex3Rsia2

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🔊 🔊 🔊 🔊 This is the best, most honest, and real podcast interview you will listen to this year in advertising. From my friend and mentor Joshua Lowcock who might have questionable music taste but should be running every independent governing body in ad tech, and everyone should want to work for him. 😏 🔊 🔊 🔊 🔊 This is way more than media auditing. It's about questioning the incentives behind everything your partners do if they aren't either adding value back to the publisher, the end user, or the brand that is sponsoring the content. "There was an understanding that the industry was broken" "It wasn't about the blood money I was prepared to take, it was about being true to my values and be the change the industry needed" "The things about the holding company model, the statements they make publicly about transparency or supply path optimization or doing the right things for clients, are not the things they do privately in the room when accountants and financial people and senior executives are making decisions on how to run the business." My favorite line: "virtue signaling" "It's not about buying more impressions at scale, it's about buying less media impressions against an audience and not being obsessed with I bought millions of impressions so I've got scale." 🔊 🔊 🔊 🔊

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